Advertising vocabulary

Nov 13, 2013Download as PPTX, PDF0 likes540 views

This document contains an advertising vocabulary exercise. It lists the names of three students and describes an advertisement where a movie star talks about their favorite food to endorse a product. The ad was created by Bimbo Company, targets all people by suggesting its bread is nutritious. It uses endorsement techniques and suggests people who buy the product will be satisfied and healthy.

ADVERTISING VOCABULARY
• Fernanda Cecilia Sánchez Pinzón A01421020
• Emilio Cesar Galena Carranza A01129789
• Carlos Araico Ortega A01128472

A MOVIE STAR TALKS ABOUT
HIS FAVORITE FOOD
(ENDORSEMENT)

LOOKUP AD TECHNIQUES
• 1: Who is the responsible for the ad? : Bimbo Company

• 2: what audience is the ad targeting? : All the people
• what makes you think so? :Because everybody eat bread of Bimbo
• 3: what techniques does the ad use? : Endorsement
• 4: what does the ad say or suggest about the product or service? :
that it´s too much nutritious
• 5: what does the ad say about the people who buy the product or
service? : that they are satisfied and healthy after eat his product

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