Advertising1
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Online advertising has several advantages over traditional media: 1. It can reach business-to-business users, be interactive, and provide an immediate response. 2. It allows targeting of affluent, enormous audiences near the time of purchase with in-depth product information. 3. Online ads see rapid industry growth, highly selective targeting, and serve as virtual storefronts with detailed audience measurement that differs from traditional media.
Advertising1
- 1. Advantages Online Advertising’s Advantages Over Traditional Media
- 2. Advantages Over Traditional Media 11 advantages BAM IMA PIGTS !
- 3. BAM IMA PIGTS! Reaches Business-to-Business users Advertorials Interactive Media
- 4. BAM IMA PIGTS! Immediate Response Affluent Market Enormous Audience
- 5. BAM IMA PIGTS ! Proximity to Purchase In-depth Information Rapid Growth Industry Highly Selective Targeting Virtual Storefront
- 6. Measurement Audience Measurement on the Web Difference From Traditional Media
- 7. Measuring Audience Usage 2000-2008 118 million more users This medium is the fastest and largest growing -218 million people in the United States alone Access internet through various different mediums
- 8. Questions?