Adwords & Landing Page Strategy
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The document discusses strategies for optimizing landing pages and Adwords campaigns. It provides examples of the top three ranked dental tourism landing pages on Google. It also details statistics from managing a $88,000 Adwords account over 6 months, showing a 1400% increase in active clients through targeting and keywords. Testing landing pages and Adwords campaigns together allows statistical analysis over time to improve conversion rates and capture more clients.
Adwords & Landing Page Strategy
- 1. Landing Page & Adwords Snapshot Moving Forward Intelligently
- 2. Choosing a Home Page Design? By testing New landing pages and testing how clients respond to them using analytics.Landing PAGE Ideas, Below are the number 1,2 and 3 ranked private pages on google for dental tourism
- 3. Adwords Example Managing $88,000 in total spend
- 4. Further Crunching of These Numbers I have managed this account for 6 months Monthly Spend is $3200.00 Adwords only. I have managed to increase active clients through advanced targeting and keyword strategies by 1400% in the previous 4 months. What does this mean? Active clients from adwords in a four month period went to 32 clients, average client value is $9000.00 Total Client value over 4 months = $288,000.00 Total Adwords Spend equaled $12,800.00
- 5. Adwords & Landing Page Strategies Work Together These results require testing and a good budget as the more numbers that are crunched over time lend a better control and breadth for statistical analyses. As landing page numbers improve; Bounce rate, Pages Viewed, Time spent on site etc, the higher percentage of clients are captured and converted. These two strategies work in concert