The document discusses Google AdWords, an online advertising platform. It provides an overview of AdWords, how it works, and fundamentals for using it effectively. The workshop agenda includes an overview of AdWords, examples of how it can be used in practice, advanced concepts, and a hands-on portion. Key topics covered are the major online ad networks, how search ads and display ads work on AdWords, benefits of using AdWords, and fundamentals like keyword targeting, budgets and bidding, and monitoring ad performance.