Aegis Global Media Seville09 Final
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The document discusses the evolution of brands providing intelligent experiences for consumers. It notes how early products lacked intelligence and brands then turned to emotional appeals. More recently, some brands have created unique experiences, but the next step is truly intelligent brand experiences. This is exemplified by miCoach, which asks about a user's goals, creates personalized plans, and provides real-time coaching both during and after a run based on performance data. The document argues this approach represents an evolution for brands towards products, experiences, services and platforms based on real intelligence.
Aegis Global Media Seville09 Final
- 1. Experience Intelligence Even if you¡¯re running in a chicken suit. Thursday, May 28, 2009
- 2. Thursday, May 28, 2009
- 3. Intelligence at every interaction Strategy Technology Design Results Thursday, May 28, 2009
- 4. Thursday, May 28, 2009
- 5. In the beginning¡ Thursday, May 28, 2009
- 6. ¡there were products Thursday, May 28, 2009
- 7. Clean¡ Thursday, May 28, 2009
- 8. Eat¡ Thursday, May 28, 2009
- 9. Drink¡ Thursday, May 28, 2009
- 10. How could a consumer choose? Intelligently? A vs. B Thursday, May 28, 2009
- 11. Maybe a smarter product could help the consumer make an intelligent decision? Thursday, May 28, 2009
- 12. Razor Thursday, May 28, 2009
- 13. Razor Thursday, May 28, 2009
- 14. Razor¡ still Thursday, May 28, 2009
- 15. The product seems more intelligent. But is the consumer any smarter? blade + blade + blade = razor Thursday, May 28, 2009
- 16. What if you appealed to the consumer on an emotional level? Thursday, May 28, 2009
- 17. Thursday, May 28, 2009
- 18. Sure, it works! But for how long and how much? months years $ Thursday, May 28, 2009
- 19. Some brands have created unique experiences Thursday, May 28, 2009
- 20. Thursday, May 28, 2009
- 21. Thursday, May 28, 2009
- 22. jet ro sex u al ? ? ? ? - noun 1. A person that loves to ?y about on Virgin Airlines to various exotic locations where they indulge themselves in orgies of shopping for deals on the latest fashions. Thursday, May 28, 2009
- 23. Copyright ? 2009 Molecular, Inc. | www.molecular.com | Linked by Isobar Thursday, May 28, 2009
- 24. Thursday, May 28, 2009
- 25. Thursday, May 28, 2009
- 26. Thursday, May 28, 2009
- 27. Thursday, May 28, 2009
- 28. What is the next step in this evolution? Thursday, May 28, 2009
- 29. A truly intelligent brand experience Thursday, May 28, 2009
- 30. Thursday, May 28, 2009
- 31. Thursday, May 28, 2009
- 32. miCoach asks you what your goals are, it doesn¡¯t set them for you Thursday, May 28, 2009
- 33. Thursday, May 28, 2009
- 34. miCoach embraces your reality and creates a plan of action that will ?t your life Thursday, May 28, 2009
- 35. Thursday, May 28, 2009
- 36. miCoach starts coaching before you start running Thursday, May 28, 2009
- 37. Thursday, May 28, 2009
- 38. miCoach knows that you need more than a catchy song. It gives you real-time coaching based on real-time performance. Thursday, May 28, 2009
- 39. Thursday, May 28, 2009
- 40. Thursday, May 28, 2009
- 41. miCoach doesn¡¯t stop coaching when you stop running. Thursday, May 28, 2009
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- 43. Thursday, May 28, 2009
- 44. This is more than a campaign. It¡¯s a brand evolution based on real intelligence. product experience service platform Thursday, May 28, 2009
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- 50. Thank You The material contained in this document is proprietary and con?dential to Molecular. Copies are made available on the basis that use is limited to the sole purpose of evaluating the Molecular services. It is not permissible to use, modify, copy or disclose any information contained herein for any other purpose without the express written permission of Molecular. If you are not the intended recipient of this material you are requested to take immediate steps to destroy it. Thursday, May 28, 2009
- 51. Thursday, May 28, 2009