AFAR_Profile_final_2
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AFRA Group is a holding company with subsidiaries operating in the automotive, construction, and telecommunications sectors in Iran. It represents global brands including Volvo, Lotus, Motul, Systemair, and Ericsson. The company aims to provide high quality products and services in these industries through ethical partnerships and social responsibility. It has offices and showrooms in Tehran and pursues continuous improvement.
AFAR_Profile_final_2
- 1. PROFILE
- 2. AFRA GROUP is a collection of subsidiary companies that function as a single eco- nomic entity through a common source of control. AFRA GROUP diverse portfolio represents global leading brands in the automotive, construction and telecommunication sectors of Iran market. In automotive sector, AFRA GROUP has targeted premium segment of the market which currently represents VOLVO and LOTUS cars through subsidiary companies. The company is also representing MOTUL engine lubricant in automotive after-mar- ket sector. For construction industry, AFRA GROUP offers ventilation solutions/systems by rep- resenting SYSTEMAIR products to the market. AFRA GROUP as representative of international vendors, notably ERICSSON Com- pany provides telecom equipment which is mostly applied in hyper-scale Iranian companies and organizations. AFRA GROUP headquarter is based in Iran, Tehran. AFRA GROUP at a Glance AFAR GROUP PROFILE
- 3. BACKGROUND 3
- 4. AFAR GROUP PROFILE AFRA GROUP, with a family business background, has been established in 2002 as privately held company, aiming to be an investment holding, diversified in B2B and B2C sectors of Iran economy. The primary field work of AFRA Group has been in telecommunication industry, co- operating with world-class companies including SIEMENS, NEC-PHILIPS and ERICS- SON, in different sectors of telecom products and services. Through AFRA Group diversification strategy, the company has targeted two major sectors of Iran market which are automotive and Construction. AFRA Group has entered automotive market by importing VOLVO Cars in Iran since year 2011. The Company brand portfolio has been extended to LOTUS brand in year 2015. Alongside with passenger cars, AFRA Group has entered into Automotive After-Mar- ket business and being the distributor of MOTUL engine lubricant since 2015. In construction sector, AFRA Group has received the distributorship of SYSTEMAIR which is a leading ventilation company in the world. AFRA Group is partner of ERICSSON in Iran, providing equipment of communication technology to many Iranian corporations and organizations. Background
- 5. 5 MISSION & CORE VALUES
- 6. Mission & Core Values AFRA GROUP is representing well-known global brands in automotive, construction and telecom sectors of Iran market and providing remarkable values to the brands through market development, branding and marketing, operation tools and fi- nancing facilities. AFRA GROUP is committed to: Ethics-based partnership and win-win cooperation with all stakeholders Social obligations and fulfillment as a responsible citizen Professional approach towards organization, process and people Be open to continuous improvement AFAR GROUP PROFILE
- 8. Organization Chart AFAR GROUP PROFILE AFRA GROUP Business Development & Strategy ILIA Motor Advisors TANDIS AVA CEO Office J.T.RAHIL Stockholm Sweden Overseas Offices Finance & Accounting HR & IT Construction TelecomAutomotive Dubai UAE AFRA Motor Global MotorAFRA GROUP Subsidiary Companies, owned by 100% share A number of 104 experts in different level and expertise are working in AFRA GROUP, which around 70% have been allocated to automotive department and affiliated companies.
- 10. Automotive: LOTUS, VOLVO, MOTUL Construction: SYSTEMAIR Telecommunication: ERICSSON AFAR GROUP PROFILE Brand Portfolio
- 12. Mission & Vision Mission Presenting well-known global car maker/s in passenger sector of Iran car market through a mutual long-lasting cooperation Targeting the range of premium luxury brands an organization with international standard on process and system Developing a market-focused, process-centered organization that delivers remarkable value to the customers, profitable growth for the shareholders, and learning environment for the employees. Vision Presenting portfolio of premium luxury car brands in Iran, reach to 20% market share of the segment Becoming a benchmark among Iranian distributers for Sales, Service and Support AFAR GROUP PROFILE
- 14. Professional marketing approach towards premium cars Homologation and registration Effective interaction with Government agencies leads to progress faster on import certificates Accelerated time to the market Running after sales service spots by developing network of deal- ers in Iran Systematic approach into sales and service operation Adequate and assured financial resources to establish fixed as- sets and support working capital Banking facilities and international/regional trade operation AFAR GROUP PROFILE Competitiveness
- 16. VOLVO Showroom (1), located in north west area of Tehran VOLVO Showroom (2), located in north area of Tehran LOTUS Showroom, Located in north area of Tehran Service shop, located in Karaj road, 7th km to Tehran Parts Stock area Cars Stock area Facilities AFAR GROUP PROFILE
- 17. 17 LOTUS BRAND
- 18. Consistent with AFRA brand portfolio strategy Niche market, lack of any other player in the target segment British image Premium car ILIA Motor, as subsidiary company of AFRA GROUP, is official distributer of LOTUS in Iran. The openings launch hold in Tehran, Sep.2016. Lotus Brand AFAR GROUP PROFILE
- 19. LOTUS BRAND 19
- 20. Contract registration Cars homologation Model registration Showroom preparation with standard material and brand instructions Opening ceremony Marketing and promotion Sales and service training Operational organization Main Activities AFAR GROUP PROFILE
- 22. Lotus Showroom AFAR GROUP PROFILE
- 25. VOLVO BRAND 25
- 26. Volvo Brand VOLVO had not been to the Iran market for three decades. Since AFRA Group target market has been identified for CBU import of luxury cars and VOLVO has not being in the market for several decades, the company has started to import and sell the cars and support after-sales services. During 2012~2015, due to international limitation on Country overseas coop- eration, VOLVO cars has been imported to the market through regional dealers network. AFRA Motor as subsidiary company of AFRA GROUP has been allocated for VOLVO cars import, sales and guarantee service. Based on Iran Consumer Protection laws, the period of guarantee of imported cars must be five years. The models that have been homologated and introduced to Iran Market are C30, C70, V40, XC60, and XC90. AFAR GROUP PROFILE
- 28. Cars homologation Registration and import certificate Guarantee service certificate Brand opening event Showrooms Service center Network development Parts stock PDI Sales and service training Advertising and promotion Fleet sales Main Activities AFAR GROUP PROFILE
- 30. Volvo Showroom AFAR GROUP PROFILE
- 32. 3,000 msq. service center with special tools, equipment and facilities, software and hardware, containing: Reception room CRM Training center Parts storage Body shop Electrical/Mechanical workshop PDI QC Area Delivery area Carwash Parking area Car carrier Main Facilities AFAR GROUP PROFILE
- 33. MOTUL BRAND 33
- 34. Starting point for business development into after-market segment of Iran automotive market Niche brand in automotive lubricant industry High quality GLOBAL Motor, as subsidiary company of AFRA GROUP, is official distributer of MOTUL lubricant in Iran. Business operation has been started since July 2016. AFAR GROUP PROFILE Motul Brand
- 35. MOTUL BRAND 35
- 36. Contract registration Standard approval and import certificate Sales network establishment and development Sales organization Opening ceremony Marketing and promotion AFAR GROUP PROFILE Main Activities
- 38. Mission To provide total tailored solutions in the areas of Voice, Data, Transmission, Security, Controls, IPTV, Cabling, and Intercom systems utilizing global technology vendors and in- house high skilled professionals. Target Segments Industrial plants and buildings Banks and financial institutes Transportation Oil, gas and petrochemical complex Power plants and utilities complex Government Hotels, hospitals and health care institutes AFAR GROUP PROFILE Telecom Profile
- 39. Fiber, Access, Cabling... Networking, Router, Switch... Security & Monitoring Solutions Data Management, Data center, Backup, Disaster Recovery Telephony (Voice), Audio ,Video Application TELECOM PROFILE Product / Service Portfolio 39
- 40. TANDIS AVA Company has been established since 2002. The company has been working with global leading suppliers, notably ERICSSON. AFAR GROUP PROFILE TANDISAVAClient Reference Transport Oil,Gas& Petrochemical Plants Industrial plants& buildings Banks& financial institutes Powerplants &utilities Hotels,hospitals andhealthcare institutes GOVERMENT TANDIS AVA Client Reference
- 42. Mission To provide HVAC equipment to construction hyper-scale projects and participates in procurement job of EPC projects from design to delivery and installation Service Portfolio Consulting on design Procurement of HVAC products and systems Installation and start up Training Periodical repair and maintenance Mision & Service Portfolio AFAR GROUP PROFILE
- 43. CONSTRUCTION PROFILE Iran Tat Mall Project 43
- 44. Air distribution products Residential Ventilation Air handling units Air conditioning Air curtains and fan heaters Tunnel Ventilation JAHAN TAHVIEH RAHIL Company was estab- lished in year 2015 by receiving SYSTEMAIR distribu- torship agreement for Iran market. IRAN TAT Mall is the first project of J.T. RAHIL Company, supplying SYSTEMAIR ventilation prod- ucts. TAT Mall Project is the largest official, commer- cial, and recreational complex in Iran which has been started since 2014. Product Portfolio AFAR GROUP PROFILE
- 45. Office: AFRA Motor Bld, Bahar alley corner Farahzadi Blv, Shahrak Gharb, Tehran, Iran, PO Box 1468993911 Tel: +98 21 22383301 Fax: +982122136036 info@afragroup.com