Afd Overview
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AboutFaceDigital is a social media marketing agency that specializes in managing programs on Facebook, Twitter and other platforms. It monitors social media for brand mentions using its partnership with Samepoint.com. The agency implements contests and promotions on Facebook to drive engagement. It also manages clients' social media presence, identifies influencers, and develops surveys and market research on Facebook.
Afd Overview
- 1. AboutFaceDigital Social Media Services Overview May 26, 2009 Conversational Marketing = Brand Development
- 2. About Us AboutFaceDigital specializes in social media marketing programs We manage Facebook contests and promotions to drive traffic and engagement The company has a partnership with Samepoint.com to monitor and manage online reputation Our clients have included: Alltel, Bank of America, Better Homes & Gardens, BearingPoint, Garry Kasparov (World Chess Champion), Sprint, and many more 息 2009 AboutFaceDigital, Confidential & Proprietary
- 3. My Background QuickTime捉 and a decompressor are needed to see this picture. Served in senior-level positions at top-ten pr agencies for 15 yrs Served as CMO for two-publicly traded technology companies Author of upcoming book, Facebook Marketing for Dummies Contributing author of Connect! Marketing in the Social Media Era Co-founder of Samepoint.com, leading reputation management search engine 息 2009 AboutFaceDigital, Confidential & Proprietary
- 4. Social Media Strategies 息 2009 AboutFaceDigital, Confidential & Proprietary
- 5. Listening - Social Media Analysis Samepoint is proprietary technology that monitors and measures all social media mentions of a brand, company, or keyword Service provides metrics, including timeline, sentiment analysis, discussion points, top influencers, top sites, etc. We monitor Twitter as well as blog posts, YouTube, social bookmarking sites (I.e. Digg, Delicious), social networks (I.e. Facebook, LinkedIn), podcasts, etc. Allows organizations to track their brand and reply directly to thwart potential crisis comm. situations 息 2009 AboutFaceDigital, Confidential & Proprietary
- 6. Engagement AFD creates blog response programs and posts comments within appropriate blogs and social networking forums on behalf of our clients The agency will create a lexicon of key words to track and tie-in messaging replies for each term All conversation threads will be monitored and documented Where necessary, AFD will confer with client regarding the most appropriate response We can also create an email or TXT message alert system to notify key management of any pending reputation management crisis situations 息 2009 AboutFaceDigital, Confidential & Proprietary
- 7. Facebook Contests Agency implements social media contests and promotions on behalf of our clients We create customized contests on clients Facebook Fan Page We develop rules and privacy agreements and oversee prize fulfillment We allow users to submit video, text, images, etc. Highlights can be syndicated to YouTube and other video sites Users can vote on entries to determine winners We provide end-to-end contest solutions Goodwill Promote 息 2009 AboutFaceDigital, Confidential & Proprietary
- 8. Surveys and Market Research - The Agency leverages Facebook as a surveying tool - Agency oversees internal Facebook ad campaigns to target specific users for the survey group - We provide incentives to drive traffic - Company incorporates bulletin boards for more qualitative discussions 息 2009 AboutFaceDigital, Confidential & Proprietary
- 9. Social Media Presence Programs AFD will set-up and manage clients social media outposts We develop and manage presence on Twitter, Facebook, MySpace, YouTube, Linkedin and many more Continuously update content and lead discussions Target and acquire tech-savvy, influential Twitter following Develop metrics and reporting format 息 2009 AboutFaceDigital, Confidential & Proprietary
- 10. Last Word AFD is experienced in social media marketing programs The agency is able to identify and target influencers to build positive word-of-mouth groundswell Agency specializes in Facebook contests as a key promotional vehicle to drive traffic and user adoption Agency manages presence for clients across appropriate social media channels (blogs, Facebook, Twitter, Linkedin, MySpace) to foster community, encourage participation and optimize viral word of mouth assets Company also develops original video content and distributes to all major online video platforms Agency has partnership with Samepoint to monitor and track online reputation management 息 2009 AboutFaceDigital, Confidential & Proprietary
- 11. Contact Richard Krueger (917) 400-0240 Rich@aboutfacedigital.com 息 2009 AboutFaceDigital, Confidential & Proprietary