The document provides advice from Guido Pezzino, a 22 year old advisor for the Italian venture capital group L7 Venture, on starting a startup focused on digital innovation and open business models. Pezzino discusses his experience investing in over 300 startups and describes the importance of having a clear business idea, acquiring the right clients and markets, and obtaining funding from venture capital that can help new technologies grow. The document also mentions other startup founders and investors, and emphasizes the importance of collaboration between entrepreneurs and scientists to create innovative new businesses.