The document presents the results of a study on the relationship between students of North South University (NSU) and the university. It finds that: 1) Students develop affectionate bonds with NSU through long-term study, caregiving relationships with teachers, and friendships. 2) However, these bonds do not influence students' choices of institutions for higher education, which are based more on attributes like ranking, education quality, and tuition fees. 3) While NSU has a strong undergraduate education, students perceive its postgraduate programs and high fees as limitations, leading most to prefer universities abroad or in Bangladesh that offer better value.