Affiliate marketing involves a business providing affiliates a commission for generating sales or leads. The document discusses that affiliate marketing has categories like product-based or banner-based affiliates. It functions by compensating affiliates when visitors to their website perform actions like purchases. Benefits include increased traffic and revenue, ability to track results, low promotion costs while pitfalls include potential irrelevant or low-quality affiliate sites.
2. Topics to be discussed What is an Affiliate Marketing? Categories Types Functioning Pros and Cons
3. Affiliate marketing A joint effort or relationship between a business firm and its affiliate. The affiliate is a paid a percentage of the revenue generated by him known as affiliate commission. Also called Referral program Commission program Program to generate traffic on a website.