Aflv 2013-sm4 fo
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This document provides a social media strategy for fraternal organizations. It discusses listening to conversations on social media, developing a strategy tailored to target audiences, learning best practices in a step-by-step process, using key social media channels like blogs, Facebook, Twitter, LinkedIn, YouTube, location-based check-ins, and pictures, and measuring the impact of efforts. The strategy emphasizes creating engaging content, becoming an active member of communities, and focusing on response and influence rather than follower counts.
Aflv 2013-sm4 fo
- 1. Social Media Strategy For Fraternal Organizations Andy Huston andy@nicindy.org Director of Member Services North-American Interfraternity Conference @hust0058 / @nicfraternity #CFLNBGLC
- 6. Not Shiny New Toys Powerful Business Applications
- 9. THERE ARE IDIOTS ONLINE 69% 68% AND SMART PEOPLE
- 10. Traditional Resume + Your Online Brand = LIVING RESUME
- 11. Social Media Is Work http://www.flickr.com/photos/mr_gonzales/1296612658/
- 12. Social Media Strategy Planning 1. Listen 2. Strategy 3. Learn 4. Channels 5. Measure
- 14. Listen Google.com/alerts SocialMention.com Search.Twitter.com
- 16. Strategy
- 17. From: Jess3.com
- 18. Learning in 5 Steps In this order: Listen Create Content Engage Others Build Your Following Involve Your Fans
- 19. Experiment personally, apply professionally http://www.flickr.com/photos/bartzoni/5099168373
- 20. Social Organization Growth Opportunities Blogs Facebook Twitter LinkedIn YouTube Location-Based Pictures Measurement (ROI)
- 21. Blog
- 22. 1. Define Scope, Niche Topic 2. Tailor to Target Audiences 3. Bloggers (Personal, Conversational) 4. Comment Policy 5. Schedule (Calendar) 6. Simplicity (Less is more) 7. Keyword Rich 8. Tags and Search 9. Social Media Sharing 10. Compelling Headlines 11. Include Pictures 12. Vlog (Video) with Transcript 13. Subscribers (RSS or Email) 14. Blogroll (Linked to Similar Subjects)
- 24. Facebook
- 33. Twitter
- 35. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
- 36. visibletweets.com Applications
- 39. LinkedIn
- 43. YouTube
- 44. Millennials Are Heavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
- 46. Check In
- 47. What is ?
- 48. Why Check In Become Mayor of the Venue Earn Badges Earn Points (Compete with Friends) Save Money with Specials Connect with Friends Serendipity
- 49. Campus Badges
- 50. The Case for Organizations Tips, Add Value Offer Specials Marketing Integration Word of Mouth Promotion Build Brand Ambassadors (Insights)
- 52. Google+
- 53. When Organization/Business Pages Launch: Circles Ability to segment your communication! Hangout & Huddles Fireside Chats Focus Groups Task Force Meetings Huge growth to 100M+ in only months
- 55. Pictures
- 56. Flickr Picasa Instagram Instantaneous +1000 Words
- 57. My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter Yes, it was delicious.
- 59. Create Engaging Content What Makes You Notice, Like, Comment, Share, Retweet, Watch, RePin, +1?
- 60. Measure Impact
- 61. Google Analytics Tracking Web Traffic Tracking Bit.Ly Goo.Gl Influence Insights Klout Grader.com
- 67. INFLUENCE IS NOT: INFLUENCE IS ABOUT: Follower Counts Response to Call to Action Number of Tweets Likes Number of Posts Comments Retweets Sharing Click Rates Views
- 68. You Dont Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
- 69. SCAN THIS hust0058.wordpress.com andy@nicindy.org | @hust0058 Director of Member Services North-American Interfraternity Conference Facebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058