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How AFR Clothing Increased Customer Lifetime Value By Over 14% Implementing Shopping Cart Abandonment Emails

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eCommerce Cosmos
eCommerce Cosmos

AFR Clothing a fashion eTailer is a vehicle for change donating 20% of their profits to charities educating children in Africa. They were plagued with shopping cart abandonment and lacked repeat customers. After implementing triggered emails they increased their conversions by over 14%.

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Case Study The Challenge Cart Abandonment Email Segmentation Repeat Purchases Over 70% of customers were abandoning shopping carts. AFR Clothing needed a solution to remind customers to purchase. 3 Different types of buyers, (International, Donors, Activists). AFR Clothing needs to segment their buyers to deliver personalized messages. Only 1% of customers returned for a second purchase. AFR Clothing needed a way to encourage buyers to remain active in their mission.
The Solution Personalized & Triggered Emails Welcome Series Triggered Emails Shopping Cart Abandonment Emails Open rates and click thru Automatic Customer rates outperformed Segmentation and VIP industry averages by Profiles 30% and 4% respectively. Increased conversions by 15%
The Process A/B Testing The Welcome Series Email Opt In Copy *Note subtle differences "Make a Difference" vs "Subscribe" and letting the customer know they will choose what emails they will receive.
The Welcome Series The Thank You Page *Note, customers expectations are set. We tell them they will receive an email from us later, have a CTA and a fun video to watch
The Welcome Series First Email Autoresponder *Note this email came from the founder rather and customer can reply directly Customers choose email frequency from email copy.
The Welcome Series Customer Preferences *Note the only required field is "email". Say NO to Form Fatigue
The Welcome Series Cotent Emails *Note rarely do we send promotions, we focus on quality content
The Welcome Series Shopping Cart Abandonment *Note, funny emails. NO PROMO, Personalized with name and product
The Welcome Series The Unsubscribe *Note, every customer touchpoint is a marketing opportunity.
The Results Don't Take Our Word For It Ask Them *422*7(*48248-8 -*15*)2-45.+8947*,74 .9-'*-;.471*2.1 270*9.3,G *-;*7*):(*)(79 '3)432*393)8979*) 8*3).3,*2.184:7(:8942*78 14;*G .9-8*7.*84+(7*9.;**422*7(* *2.18N*8!%45*379*83) #%(1.(09-7:79*8G:7(:8942*78 8.25114;*)7*(*.;.3,9-*23)9-* 7*8:198574;*)9-9G 3)).9.43947**3,,*)(:8942*78 *34-;*,73:17)9)4394 *(-.3).;.):1:8*7+4711(:8942*78 -4;.8.94:7-45.+8.9*N2*3.3, *(3*3,,*(:8942*7843 5*784311*;*13))*1.;*79-*2 :3.6:*8-455.3,*=5*7.*3(* Kuda Biza Founder AFR Clothing Pedro Moras Partner AFR Clothing Increased Conversions by over 14%
How AFR Clothing Increased Customer Lifetime Value By Over 14% Implementing Shopping Cart Abandonment Emails

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How AFR Clothing Increased Customer Lifetime Value By Over 14% Implementing Shopping Cart Abandonment Emails

  • 1. Case Study The Challenge Cart Abandonment Email Segmentation Repeat Purchases Over 70% of customers were abandoning shopping carts. AFR Clothing needed a solution to remind customers to purchase. 3 Different types of buyers, (International, Donors, Activists). AFR Clothing needs to segment their buyers to deliver personalized messages. Only 1% of customers returned for a second purchase. AFR Clothing needed a way to encourage buyers to remain active in their mission.
  • 2. The Solution Personalized & Triggered Emails Welcome Series Triggered Emails Shopping Cart Abandonment Emails Open rates and click thru Automatic Customer rates outperformed Segmentation and VIP industry averages by Profiles 30% and 4% respectively. Increased conversions by 15%
  • 3. The Process A/B Testing The Welcome Series Email Opt In Copy *Note subtle differences "Make a Difference" vs "Subscribe" and letting the customer know they will choose what emails they will receive.
  • 4. The Welcome Series The Thank You Page *Note, customers expectations are set. We tell them they will receive an email from us later, have a CTA and a fun video to watch
  • 5. The Welcome Series First Email Autoresponder *Note this email came from the founder rather and customer can reply directly Customers choose email frequency from email copy.
  • 6. The Welcome Series Customer Preferences *Note the only required field is "email". Say NO to Form Fatigue
  • 7. The Welcome Series Cotent Emails *Note rarely do we send promotions, we focus on quality content
  • 8. The Welcome Series Shopping Cart Abandonment *Note, funny emails. NO PROMO, Personalized with name and product
  • 9. The Welcome Series The Unsubscribe *Note, every customer touchpoint is a marketing opportunity.
  • 10. The Results Don't Take Our Word For It Ask Them *422*7(*48248-8 -*15*)2-45.+8947*,74 .9-'*-;.471*2.1 270*9.3,G *-;*7*):(*)(79 '3)432*393)8979*) 8*3).3,*2.184:7(:8942*78 14;*G .9-8*7.*84+(7*9.;**422*7(* *2.18N*8!%45*379*83) #%(1.(09-7:79*8G:7(:8942*78 8.25114;*)7*(*.;.3,9-*23)9-* 7*8:198574;*)9-9G 3)).9.43947**3,,*)(:8942*78 *34-;*,73:17)9)4394 *(-.3).;.):1:8*7+4711(:8942*78 -4;.8.94:7-45.+8.9*N2*3.3, *(3*3,,*(:8942*7843 5*784311*;*13))*1.;*79-*2 :3.6:*8-455.3,*=5*7.*3(* Kuda Biza Founder AFR Clothing Pedro Moras Partner AFR Clothing Increased Conversions by over 14%