African Brand Link is a membership-based company that assists members with export/import opportunities in Africa and beyond. As a member, businesses have access to trade leads, opportunities to form business connections across Africa through trade missions and shows, information on export regulations and African countries, and listing on the African Brand Link website. Membership costs R5600 annually. The company seeks trade opportunities and links for members and works to create leads and connections specifically for members' products or services to increase trade to their companies. Previous members commented that joining African Brand Link exposed their company to valuable networking opportunities and missions.