The science behind Tobacco Harm Reduction and how it impacts policy development and regulation
1. Smoking is the main problem
2. Smokefree products and science
3. Policy and unintended consequences
4. Innovation (and its enemies)
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African Harm Reduction Exchange - Dec 2022
1. Clive Bates
Counterfactual 1
Nairobi
1 December 2022
Science behind Tobacco Harm Reduction and how
it impacts policy development and regulation
The Harm Reduction Exchange
2022
2. 2
I am a former director of Action on Smoking and Health (UK)
I have supported tobacco harm reduction since 1997
I have no competing interests with respect to the tobacco, e-
cigarette, or pharmaceutical industries
4. Well researched toll of harm from smoking
Smoking prematurely
kills around 8 million
annually
more than obesity,
alcohol, road accidents,
drug misuse and HIV
combined
4
Public Health England, Health Matters
similar to COVID-19,
but every year
5. Smoking prevalence in Africa WHO (2021)
5
Published November 2021 South Africa
Nigeria
Ethiopia
6. Smoking prevalence in Africa WHO (2021)
6
Published November 2021
South Africa
Ethiopia
Nigeria
8. Regulation for tobacco harm reduction
1. The problem is smoking
2. Smoke-free alternatives
8
9. People smoke for
the nicotine but
die from the tar
(1976)
Professor Michael Russell 1932-2009
The central insight in smoking and health
9
Russell MJ. Low-tar medium nicotine cigarettes: a new approach to safer smoking. BMJ 1976;1:14303
10. Smokeless tobacco
Tobacco based
Pure nicotine based
Heated
aerosol
Unheated
Vaping products Heated tobacco products
Heat-not-burn
Items are not shown to scale
Oral nicotine products
10
11. Royal College of Physicians on relative risk
"Although it is not possible to
precisely quantify the long-
term health risks associated
with e-cigarettes, the
available data suggest that
they are unlikely to exceed
5% of those associated with
smoked tobacco products,
and may well be substantially
lower than this figure".
11
Royal College of Physicians. Nicotine without smoke: tobacco harm reduction London: RCP; 2016.
12. Department of Health (England) on relative risk September 2022
12
McNeill et al. Nicotine Vaping in England, 2022
vaping poses only a
small fraction of the risks
of smoking
14. Evidence from randomised controlled trials
14
There is highcertainty
evidence that e-
cigarettes with nicotine
increase quit rates
compared to NRT
15. Evidence for beneficial population effect triangulates
Also, user testimony
And it is what you would expect!!
15
Professor Robert West, UCL. Presentation at SRNT-Europe 2019
16. Regulation for tobacco harm reduction
1. The problem is smoking
2. Smoke-free alternatives
3. Policy and unintended consequences
16
18. Royal College of Physicians perverse unintended consequences
18
Royal College of Physicians. Nicotine without smoke: tobacco harm reduction London: RCP; 2016.
19. if a risk-averse, precautionary approach
makes e-cigarettes:
less easily accessible
less palatable or acceptable
more expensive
less consumer friendly
pharmacologically less effective
inhibits innovation
then it causes harm by perpetuating
smoking.
Royal College of Physicians perverse unintended consequences
19
Royal College of Physicians. Nicotine without smoke: tobacco harm reduction London: RCP; 2016.
21. 1. Prohibition of vaping and other smokefree products
Dr Harsh Vardhan received the
award for spearheading the
Government of Indias legislation
to ban e-cigarettes and heated
tobacco products in 2019.
22. 1. Prohibition of vaping and other smokefree products
22
Today, the country is faced with a
greater challenge, that of illegal
traffic in tobacco and its products.
So long as the demand within the
country persists, it will continue to
fuel the illicit market that has
expanded since the ban of its sale in
early 2000.
Unfortunately, as studies indicate,
Bhutanese youth are at the centre
of this growing illegal trade in
tobacco and its products.
WHO Office Bhutan: The Big Ban: Bhutans journey towards a tobacco-free society, 2019
24. 2. Banning e-liquid flavours
Tobacco
Fruit
Dessert
or pastry
Choc,
sweets
Russell et al. vaping
flavour preferences
Russell C, et al. Changing patterns of first e-cigarette flavor used and current flavors used by
20,836 adult frequent e-cigarette users in the USA. Harm Reduct J. BioMed Central; 2018 24
25. 2. Banning e-liquid flavours
25
The intended outcome: abstinence from nicotine, vaping, smoking and any other vice
Using tobacco flavoured vape products instead of other flavoured products
Accessing flavoured vapes via an illicit supply chain (a black market)
Relapsing back from vaping to smoking both teenagers and adults
Not switching from smoking to vaping and continuing to smoke
Continuing to smoke or to start smoking as an adolescent because parents or adult role models smoke instead of vaping
Using other tobacco or nicotine products hand-rolling tobacco, smokeless tobacco, heated tobacco, or new nicotine pouches
Buying from foreign suppliers in person or via the internet and importing for personal use
Buying from foreign suppliers to resell to others through informal networks
Making and mixing their own flavours at home or buying or selling home-mixed flavours
Using vapes that are made to look tobacco flavoured but have other flavours
Using flavour agents for food, drink or aromatherapy for adding to unflavoured nicotine liquids
Using flavours made for vaping but ostensibly marketed for another purpose
Switching to cannabinoid (THC or CBD) vapes
Initiating smoking instead of initiating vaping
Adopting another risk behaviour that may be worse
26. Friedman AS. A Difference-in-Differences Analysis of Youth Smoking and a Ban on Sales of Flavored Tobacco Products in San
Francisco, California. JAMA Pediatrics. 2021
2. Banning e-liquid flavours
Teenage smoking
increased following an
e-cigarette flavours ban
in San Francisco
Past-30-Day Smoking Trends Among High School Students Younger Than 18
Years
29. 3. Banning advertising of vapes
29
Dont be socially irresponsible
Dont target or feature children
Dont confuse e-cigarettes with tobacco products
Dont make health or safety claims
Dont make smoking cessation claims
Dont mislead about product ingredients
Dont mislead about where products may be use
Set standards avoid bans
30. 4. Fear-based warnings
This product contains
nicotine which is a highly
addictive substance.
30
Required by EU Tobacco Products Directive 40/14/EU
31. 4. Fear-based warnings
[Our findings] suggest that the
TPD nicotine addiction e-cigarette
health warning may reduce
smokers' willingness to use, and
likelihood of purchasing an e-
cigarette.
31
Cox S, et al Messages matter: The Tobacco Products Directive nicotine addiction health warning versus an alternative
relative risk message on smokers willingness to use and purchase an electronic cigarette. Addict Behav Reports, 2018
32. This product is likely to
be at least 95% safer
than smoking cigarettes
No product is completely
safe, but use of this
product is much less
harmful than smoking
4. Fear-based warnings
32
34. 5. Taxing safer products
Reduce teen e-cigarette use by 2.7 percentage
points, but that 2 in 3 teens who do not use e-
cigarettes due to the tax would smoke
cigarettes instead.
.approximately a half million extra teenage
smokers overall.
raise the number of daily adult cigarette
smokers by 2.5 million nationally and reduce
adult e-cigarette users by a similar number.
For every e-cigarette pod eliminated by an e-
cigarette tax, more than 5.5 extra packs of
cigarettes are sold instead
Congress: raise e-cigarette taxes to a level
comparable to cigarette taxes
36. The solution: Risk-Proportionate Regulation
Measure Cigarettes, hand-rolling tobacco and other
combustibles
Taxation Relatively high taxes
Advertising Prohibit other than within trade
Warnings Graphic warnings depicting disease
Public places Legally mandated controls
Plain packaging Yes
Ingredients Control reward-enhancing additives
Age restrictions No sales to under-21s
Internet sales Banned
Product standards Control risks and reduce appeal
36
37. The solution: Risk-Proportionate Regulation
Measure Cigarettes, hand-rolling tobacco and other
combustibles
Vaping, heated tobacco smokeless and oral
nicotine
Taxation Relatively high taxes Low or zero tax (sales tax only)
Advertising Prohibit other than within trade Control themes and placement
Warnings Graphic warnings depicting disease Messages encouraging switching
Public places Legally mandated controls Up to the discretion of the owner
Plain packaging Yes No
Ingredients Control reward-enhancing additives Blacklist material health hazards
Age restrictions No sales to under-21s No sales to under-18s
Internet sales Banned Permitted with age controls
Product standards Control risks and reduce appeal Control risks
37
38. Regulations for tobacco harm reduction
1. The problem is smoking
2. Smoke-free alternatives
3. Policy and unintended consequences
4. Innovation (and its enemies)
38
41. Innovation and its enemies
Claims about the promise of new technology are at times greeted with
skepticism, vilification or outright oppositionoften dominated by slander,
innuendo, scare tactics, conspiracy theories and misinformation.
The assumption that new technologies carry unknown risks guides much of
the debate. This is often amplified to levels that overshadow the dangers of
known risks.
Juma C. Innovation and Its Enemies: Why People Resist New Technologies. Oxford, New York: Oxford University Press; 2016.
Vaping products
Top row shows:
1st generation cig-a-likes
2nd generation ego or pen type devices
3rd generation tanks / mods type
Bottom row shows
Large electronic hookah
Small shisha pipes
Electronic pipe
there are many other configurations
Heated tobacco products sometimes referred to as heat-not-burn to distinguish between combustible products
Shows the iQOs, Ploom and Glo products
Novel nicotine products - shows
Nicoccino a nicotine containing film
Zonnic a range of nicotine products lozenges, gum etc
Voke a cold aerosol (approved but not marketed)
Niorette cross-over NRT
Smokeless tobacco
Snus
Moist snuff
Tobacco-based lozenge