Aftab presentation
- 1. Study Of CONSUMER BEHAVIOUR for A Financial Daily Prepared by: Aftab Hathi Roll No.: P1012
- 2. Ìý
- 3. Ìý
- 4. Organizational Profile Business Standard is the country's most respected business daily, launched in 1975 from Kolkata. Published from 12 cities, and is circulated in more than 1400 towns across India with circulation close to 2,50,000 copies per day. Headed by Mr. T.N. Ninan, perhaps India’s best-known business journalist, Business Standard has the country's best economic journalists and columnists working for it.
- 5. Product Profile Business Standard Newspaper Supplements: The Strategist The Smart Investor BS Weekend.
- 6. Business Standard consist of Business News, Finance News , World Business, India Stock News, Indian stock market, India investments, Indian industry, Sensex, Nifty, BSE, NSE, India Business, India Economy, India, share market, Corporate Result, Finance News .
- 7. Pricing Strategy Rs 3.5 from Monday to Saturday Rs 6 for the weekend supplement 1200 annually Offer Price: Rs. 699 Along with a complementary trolley bag.
- 9. Delivery chain Through Coupon System
- 10. Sr. No. Parameter Business Standard The Economic Times Business Line Financial Express 1. Price (One Year) Cover Price: 1092 Subscription: 699 Cover Price: 1534 Cover Price: 1460 Cover Price: 1768 2. Stock Analysis BS 200, good coverage Good coverage Good information Good 3. News Business Business + General Business + General Business 4. Publication house Own Bennett, & Coleman The Hindu The Express Group 5. Pages (Average) 22-24 20-22 20-24 18-20 6. Color Pink Pink White Pink 7. Updates No Weekly Update No No 8. Language Easy Moderate Hard Moderate 9. Locations 12 cities 11 cities 14 cities 10 cities 10. Market Position 2 nd 1 st 4 th 3 rd
- 11. Ìý