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Best practices serve a purpose. Building sites in a standard way presents users with a format they're familiar with and lets them know what to expect. However, after decades of being an exploratory wilderness -- where you'd never know what you'd find traveling from link to link -- the Internet has settled into a comfortable homogeneity. The increase in ease of use has come at the cost of excitement, curiosity, and delight. Let's see what we can do to shake things up. I'll be talking about: - What it means to be avant-garde in regards to the web - How the mental models users have of the internet are formed, and thus can be explored and changed - When is the right time to try something unusual - Why you still need to make sites accessible even when you're building outside the box - Where to find inspiration for weirder web patternsRead less