This document summarizes Luke Stowe's presentation on social media, messaging apps, and bots. The presentation covers the current social media landscape including platforms like Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and LinkedIn. It discusses messaging apps like WhatsApp, Kik, Line, and WeChat. Finally, it provides examples of bots like a snow bot, fundraising bot, and restaurant inspection bot and demonstrates how to build your own bot. The document encourages relating discussions back to customer service and contacting a 311 call center.
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WHAT WE’LL COVER
? Current social media landscape
? Messaging apps & SMS
? Bots – what are they & some examples
? Build your own bot!
? Q&A
Housekeeping: Conversation is welcomed. Try to
tie back to 311, contact center, customer service.
Not Facebook 101. Contact me for training advice.
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TWITTER
? Still the best customer service platform
? #1 news app in Apple store
? Important for media outlets & journalists
? Works best in conjunction with social media
management tools like HootSuite, Sprout Social,
Buffer, etc.
? Twitter Flight School
(https://twitterflightschool.com)
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PERISCOPE
? Live video streaming app
? Integrates with Twitter
? Now supports more than 24 hour archiving
? Periscope hit 200 million broadcasts on its 1st
birthday (and 1 million hours of live streams
every single day)
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SNAPCHAT
? Snapchat announces users are watching 10
billion videos a day on the app, up from 8 billion
in February.
? They also stated that more than 1/3 of
Snapchat’s daily users create Stories
(collections of photos and videos from the last
24 hours).
? Terrific platform for under 35 crowd, but will
continue to “age up”