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AGE DISCRIMINATION:

      3 Ways To Beat It




     Dorothy Tannahill-Moran
 dorothy@nextchapternewlife.com
   www.nextchapternewlife.com
The Truth About Ageism

 Its the only bias that people tend to
  accept  the statistics tell the story
 Average length of job search for 55+ =
  52.4 weeks; younger = 37.4 weeks
 Discouraged older job seekers in
  August 2011  287,000 in Dec 2007-
  53,000
 Age related law suits: 2006 = 16,000
  2010 = 23,000

                       Dorothy Tannahill-
                                                   2
               Moran, www.nextchapternewlife.com
Perceptions

 Older workers cost more due to higher
  salaries
 Seen as less productive = slow
 Seen as less healthy (although
  statistically healthier than young
  women)
 Resistant to change
 Not technologically up to date

                      Dorothy Tannahill-
                                                  3
              Moran, www.nextchapternewlife.com
More Perceptions
 Close to retirement and kicked back
 Close to retirement and have a nest egg (so not
  a big issue without a job)

This isnt true for most of this group yet as a
  culture that loves youth  we all tend to believe
  some of this




                          Dorothy Tannahill-
                                                      4
                  Moran, www.nextchapternewlife.com
Tip #1: Brand Your Value

 You have to get it about what you bring to a
  future employer
    Vast wealth of skills
    More stability
    Wisdom and perspective
    Experience depth

   If you dont understand the value you possess, no one else
      will.




                             Dorothy Tannahill-
                                                                5
                     Moran, www.nextchapternewlife.com
You Wear Your Brand

 How you talk about yourself to network and
  employers
 Whats reflected on your resume
 Something to be proud of rather than
  hidden




                       Dorothy Tannahill-
                                                   6
               Moran, www.nextchapternewlife.com
Tip #2:Wage A Good Offense

 Use words and terms that counteract the
  perceptions
    Slow: use energetic, action oriented, relentless
    No tech skills: learn new things and put on your
     resume
    Resistant to change: did you change processes,
     systems, organization, did you embrace learning
    Indicate short term AND long term career goals 
     have a vision for the future




                          Dorothy Tannahill-
                                                        7
                  Moran, www.nextchapternewlife.com
Tip #3: Pay Attention to Your
                Appearance
 Sorry, first impressions are visual
     You can only make 1 first impression
 Keep your clothing & hair current  its a quick
  way to age yourself
 Carrying yourself with confidence and energy
 Smile and know your brand value
 Be upbeat

 **DTM note: Talk about resistance to change, this issue almost
  more than any other gets push back  but it does matter


                               Dorothy Tannahill-
                                                                   8
                       Moran, www.nextchapternewlife.com
Cope the Right Attitude
Judging people is innate  you cant stop it but you
   can help people not classify you
Do your homework on a company  know if they have
   known age bias  and avoid them
You dont want to work for you people who dont
   want your kind  youll be miserable

Just know: With bias you are in a marathon, not a sprint.
   You will have to work harder and longer  do whatever
   is necessary to stay positive (it shows)



                             Dorothy Tannahill-
                                                            9
                     Moran, www.nextchapternewlife.com
Dorothy Tannahill-Moran
dorothy@nextchapternewlife.com
  www.nextchapternewlife.com

More Related Content

Agediscrimination3tips Forbeating It

  • 1. AGE DISCRIMINATION: 3 Ways To Beat It Dorothy Tannahill-Moran dorothy@nextchapternewlife.com www.nextchapternewlife.com
  • 2. The Truth About Ageism Its the only bias that people tend to accept the statistics tell the story Average length of job search for 55+ = 52.4 weeks; younger = 37.4 weeks Discouraged older job seekers in August 2011 287,000 in Dec 2007- 53,000 Age related law suits: 2006 = 16,000 2010 = 23,000 Dorothy Tannahill- 2 Moran, www.nextchapternewlife.com
  • 3. Perceptions Older workers cost more due to higher salaries Seen as less productive = slow Seen as less healthy (although statistically healthier than young women) Resistant to change Not technologically up to date Dorothy Tannahill- 3 Moran, www.nextchapternewlife.com
  • 4. More Perceptions Close to retirement and kicked back Close to retirement and have a nest egg (so not a big issue without a job) This isnt true for most of this group yet as a culture that loves youth we all tend to believe some of this Dorothy Tannahill- 4 Moran, www.nextchapternewlife.com
  • 5. Tip #1: Brand Your Value You have to get it about what you bring to a future employer Vast wealth of skills More stability Wisdom and perspective Experience depth If you dont understand the value you possess, no one else will. Dorothy Tannahill- 5 Moran, www.nextchapternewlife.com
  • 6. You Wear Your Brand How you talk about yourself to network and employers Whats reflected on your resume Something to be proud of rather than hidden Dorothy Tannahill- 6 Moran, www.nextchapternewlife.com
  • 7. Tip #2:Wage A Good Offense Use words and terms that counteract the perceptions Slow: use energetic, action oriented, relentless No tech skills: learn new things and put on your resume Resistant to change: did you change processes, systems, organization, did you embrace learning Indicate short term AND long term career goals have a vision for the future Dorothy Tannahill- 7 Moran, www.nextchapternewlife.com
  • 8. Tip #3: Pay Attention to Your Appearance Sorry, first impressions are visual You can only make 1 first impression Keep your clothing & hair current its a quick way to age yourself Carrying yourself with confidence and energy Smile and know your brand value Be upbeat **DTM note: Talk about resistance to change, this issue almost more than any other gets push back but it does matter Dorothy Tannahill- 8 Moran, www.nextchapternewlife.com
  • 9. Cope the Right Attitude Judging people is innate you cant stop it but you can help people not classify you Do your homework on a company know if they have known age bias and avoid them You dont want to work for you people who dont want your kind youll be miserable Just know: With bias you are in a marathon, not a sprint. You will have to work harder and longer do whatever is necessary to stay positive (it shows) Dorothy Tannahill- 9 Moran, www.nextchapternewlife.com