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This document summarizes a Twitter discussion between Carrie Morgan and Stephen Waddington about growth hacking in PR agencies. Some key points discussed include: - Whether the term "growth hacking" is appropriate for large PR agencies. - Challenges large agencies face in remaining nimble and innovative. - Signs that may indicate an agency has outdated digital skills like overreliance on AVE metrics rather than business goals. - The importance of agencies building their own online influence and digital presence through social media engagement and blogging to demonstrate digital marketing abilities.Read less