This document outlines an earned impressions offer for new development creative campaigns on StreetEasy. For $10,000/month, a campaign receives 500,000 minimum impressions plus an additional 100,000 impressions per month that can roll over. Benefits include featured placement on the homepage and directory, 8 featured listings per month, and branding ownership for one email alert per month. A $5,000/month campaign provides similar benefits but with 250,000 minimum impressions and 25,000 additional impressions monthly. Both require a 12-month commitment.
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1. Earned Impressions Offer
Category Cost (gross)
New Development Creative campaign: $10,000/ mo
3 unit sizes ROS
500,000 Min Impressions
EARNED IMPRESSIONS:
100,000 addl per month (can be rolled over)
VALUE ADD:
- Featured New Development Thumbnail on HomePage
and New Development Directory
- (8) Featured Listings per campaign which will be shown on
Home page in rotation and at the top of searches that meet your
listings criteria
-Email alert: Your company will own the branding
for all alerts sent to StreetEasy users for one
day of each month
Some days are more valuable than others-
scheduling is done on first come/ first serve
basis
CREATIVE UNIT SIZES
Requirements for Incentive: 728x90 160x600 300x250
12 month commitment minimum (Leaderboard) (Skyscraper) (Rectangle)
2. Earned Impressions Offer
Category Cost (gross)
New Development Creative campaign: $5,000/ mo
3 unit sizes ROS
250,000 Min Impressions
EARNED IMPRESSIONS:
25,000 addl per month (can be rolled over)
VALUE ADD:
- Featured New Development Thumbnail on HomePage
and New Development Directory
- (4) Featured Listings per campaign which will be shown on
Home page in rotation and at the top of searches that meet your
listings criteria
-Email alert: Your company will own the branding
for all alerts sent to StreetEasy users for one
day of each month
Some days are more valuable than others-
scheduling is done on first come/ first serve
basis
Requirements for Incentive: CREATIVE UNIT SIZES
12 month commitment minimum 728x90 160x600 300x250
(Leaderboard) (Skyscraper) (Rectangle)