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AgencyONE_Presentation

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This document summarizes the services and experience of Agency One, a marketing communications agency based in Moldova. In over 20 years of operation, Agency One has built strong local, national, and regional brands. They offer a full range of branding and marketing services including strategy, branding, advertising, promotions, and portfolio management. Some of Agency One's notable clients include Club Viper, Solomon's, Naive Fruits, Coopers Club, Arcadia Hospitals, Avinci, Fiterman Pharmacies, Amo Group, Attica, Cattle & Field, Taj Mahal, Icar Travel, and Pleiada Boutique Hotel.

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Agency One arose from the desire to provide branding and marketing communications services based on creativity and professionalism. Agency One has the richest experience in Moldova, managing - in over it's 20 years of activity - to build strong local, regional and national brands. Without holding secret recipes, we managed to meet the marketing objectives of our clients. The profound understanding of our clients needs and the flexibility of our solutions is appreciated by those who want a fresh and bold approach, special for each theme individually.
Agency One Marketing Communications was founded in 1996. Since 2000, Agency One became a partner of the Initiative Media Romania Group, which allowed providing professional media strategies and media buying services for both local and national customers. In 2001, Agency One Marketing Communications became a member of the RAAA - The Romanian Advertising Agencies Association. In 2002, Agency One is invited to take part at Ad'Or - The Romanian Advertising Festival, with creative works listed in 5 sections of the festival. Moreover, Valentin Tatar, the Agencys Creative Partner, is elected as member of the jury. In 2005, the new Creative Thinking brand promise is introduced, to better reflect the agencys strategic and creative positioning.
STRATEGY Short and long term market strategies and positioning. BRANDING Corporate and product identity - brand books, logos, internal and external communications (stationery, signage), slogans, naming, packaging. ADVERTISING (ATL - Above The Line) Creative work, conventional media (audio, video, print), long term and in depth branding consultancy, marketing communications consultancy, interactive communications, social media strategy and management. PROMOTIONS (BTL - Below The Line) Special events, public relations, press conferences and media relations management, point-of-sale materials.
Client reality check Brand research and SWOT analysis Analysis of competition Establishing brand objectives Strategic and tactical plans Implementation of an integrated communication plan
3PRomania AB Plus Fairs & Exhibitions AVINCI Arcadia Attica Club Viper Dentesse Eurotech - Atelieru de scule Fiterman Pharma Hoffer Ltd. Introspekt Kabinet Kosarom ICAR Travel Moldova Mall Panimon S.A. Romus Trading & Development Rotherm Schwarzkopf & Henkel Cosmetics Solomons Comtek International CERF Romnia Atria Center Kubo Icecream ISPAL Cattle & Field Rezyo Imobiliare
PORTFOLIO
CLUB VIPER - THE HARD BALLS CLUB Rebranding: Strategy, positioning, brand architecture, integrated marketing communications. Positioning Club Viper as the primary choice of entertainment for the young, ambitious and adventurous people looking for a good time together. www.viperclub.ro
Naming, Visual identity, Brand architecture Giving a long time contender, in the premium office space lending, the status it deserves. www.solomons.ro SOLOMONS
Naming, Visual identity, Brand architecture, Integrated Marketing Communications, Special events, PR. We helped a new competitor in the natural products industry, become one of the leading and best recognized brands in the local market. NAIVE FRUITS
Visual Identity, Brand architecture, Communication strategy. Through a patient but steady branding effort, Coopers Club managed to become an appreciated contender in the local entertainment industry. www.biliardiasi.ro COOPERS - ALL KINDS OF SHOTS
ARCADIA - HOSPITALS AND MEDICAL CENTERS Naming, Communications strategy, Visual Identity, Brand Architecture, Integrated Marketing Communications. Helping create a regional leader and a renowned national brand in the Romania healthcare market. www.arcadiamedical.ro
Naming, Visual Identity, Brand Architecture. Helping rebuild and re-position a leader in the Romanian metal construction industry. www.avinci.ro AVINCI
Naming, Visual Identity We helped creating a distinguishable identity for a network of pharmacies. FARMACIILE FITERMAN
Visual Identity, Brand Architecture. We helped differentiate a leading competitor in the newspaper and consumer goods distribution industry, by creating a vibrant and trustful brand architecture. AMO GROUP
Naming, Posotioning, Strategy, Visual Identity, Brand Architecture. Constructing a memorable identity for a construction company located in Bucharest, we realized once more that simpler is better. ATTICA - DE NECLINTIT
Naming, Visual Identity, Brand Architecture, Web Design. We managed to establish the appropriate visual identity and communication for a Romanian livestock breeder, with clients ranging all over Europe. www.cattleandfield.com CATTLE & FIELD
Layout design, Art direction. Connecting Romanian consumers with Indian food it's not an easy thing to do. We managed to connect the dots and inspire by clever art direction and execution. TAJ MAHAL
Visual Identity, Brand Architecture, Integrated marketing communications. How can you differentiate a renowned travel agency in market stacked with competition? By creating a youthful and vibrant visual identity, that sticks out from the crouwd. ICAR TRAVEL - WHERE TO?
Naming, Visual Identity, Brand Architecture, Web design. A 5 star boutique hotel with an attitude, how about that for a challenge! We managed to build an elegant identity with a bold, yet cozy presence. At the end, staying in a boutique hotel must be something to remember, right? www.hotelpleiada.ro PLEIADA BOUTIQUE HOTEL
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AgencyONE_Presentation

  • 2. Agency One arose from the desire to provide branding and marketing communications services based on creativity and professionalism. Agency One has the richest experience in Moldova, managing - in over it's 20 years of activity - to build strong local, regional and national brands. Without holding secret recipes, we managed to meet the marketing objectives of our clients. The profound understanding of our clients needs and the flexibility of our solutions is appreciated by those who want a fresh and bold approach, special for each theme individually.
  • 3. Agency One Marketing Communications was founded in 1996. Since 2000, Agency One became a partner of the Initiative Media Romania Group, which allowed providing professional media strategies and media buying services for both local and national customers. In 2001, Agency One Marketing Communications became a member of the RAAA - The Romanian Advertising Agencies Association. In 2002, Agency One is invited to take part at Ad'Or - The Romanian Advertising Festival, with creative works listed in 5 sections of the festival. Moreover, Valentin Tatar, the Agencys Creative Partner, is elected as member of the jury. In 2005, the new Creative Thinking brand promise is introduced, to better reflect the agencys strategic and creative positioning.
  • 4. STRATEGY Short and long term market strategies and positioning. BRANDING Corporate and product identity - brand books, logos, internal and external communications (stationery, signage), slogans, naming, packaging. ADVERTISING (ATL - Above The Line) Creative work, conventional media (audio, video, print), long term and in depth branding consultancy, marketing communications consultancy, interactive communications, social media strategy and management. PROMOTIONS (BTL - Below The Line) Special events, public relations, press conferences and media relations management, point-of-sale materials.
  • 5. Client reality check Brand research and SWOT analysis Analysis of competition Establishing brand objectives Strategic and tactical plans Implementation of an integrated communication plan
  • 6. 3PRomania AB Plus Fairs & Exhibitions AVINCI Arcadia Attica Club Viper Dentesse Eurotech - Atelieru de scule Fiterman Pharma Hoffer Ltd. Introspekt Kabinet Kosarom ICAR Travel Moldova Mall Panimon S.A. Romus Trading & Development Rotherm Schwarzkopf & Henkel Cosmetics Solomons Comtek International CERF Romnia Atria Center Kubo Icecream ISPAL Cattle & Field Rezyo Imobiliare
  • 8. CLUB VIPER - THE HARD BALLS CLUB Rebranding: Strategy, positioning, brand architecture, integrated marketing communications. Positioning Club Viper as the primary choice of entertainment for the young, ambitious and adventurous people looking for a good time together. www.viperclub.ro
  • 9. Naming, Visual identity, Brand architecture Giving a long time contender, in the premium office space lending, the status it deserves. www.solomons.ro SOLOMONS
  • 10. Naming, Visual identity, Brand architecture, Integrated Marketing Communications, Special events, PR. We helped a new competitor in the natural products industry, become one of the leading and best recognized brands in the local market. NAIVE FRUITS
  • 11. Visual Identity, Brand architecture, Communication strategy. Through a patient but steady branding effort, Coopers Club managed to become an appreciated contender in the local entertainment industry. www.biliardiasi.ro COOPERS - ALL KINDS OF SHOTS
  • 12. ARCADIA - HOSPITALS AND MEDICAL CENTERS Naming, Communications strategy, Visual Identity, Brand Architecture, Integrated Marketing Communications. Helping create a regional leader and a renowned national brand in the Romania healthcare market. www.arcadiamedical.ro
  • 13. Naming, Visual Identity, Brand Architecture. Helping rebuild and re-position a leader in the Romanian metal construction industry. www.avinci.ro AVINCI
  • 14. Naming, Visual Identity We helped creating a distinguishable identity for a network of pharmacies. FARMACIILE FITERMAN
  • 15. Visual Identity, Brand Architecture. We helped differentiate a leading competitor in the newspaper and consumer goods distribution industry, by creating a vibrant and trustful brand architecture. AMO GROUP
  • 16. Naming, Posotioning, Strategy, Visual Identity, Brand Architecture. Constructing a memorable identity for a construction company located in Bucharest, we realized once more that simpler is better. ATTICA - DE NECLINTIT
  • 17. Naming, Visual Identity, Brand Architecture, Web Design. We managed to establish the appropriate visual identity and communication for a Romanian livestock breeder, with clients ranging all over Europe. www.cattleandfield.com CATTLE & FIELD
  • 18. Layout design, Art direction. Connecting Romanian consumers with Indian food it's not an easy thing to do. We managed to connect the dots and inspire by clever art direction and execution. TAJ MAHAL
  • 19. Visual Identity, Brand Architecture, Integrated marketing communications. How can you differentiate a renowned travel agency in market stacked with competition? By creating a youthful and vibrant visual identity, that sticks out from the crouwd. ICAR TRAVEL - WHERE TO?
  • 20. Naming, Visual Identity, Brand Architecture, Web design. A 5 star boutique hotel with an attitude, how about that for a challenge! We managed to build an elegant identity with a bold, yet cozy presence. At the end, staying in a boutique hotel must be something to remember, right? www.hotelpleiada.ro PLEIADA BOUTIQUE HOTEL