Agile for marketing
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Ramanathan Yegyanarayanan is an agile coach with several certifications including ICP-ACC, ICP-TST, KSD, KMP, CSP-SM, CSP-PO, CSM, CSPO, PSM, CDA, and SAFe Agilist. The document discusses agile marketing principles including having a single intake process, maintaining a backlog, holding planning meetings, tracking stories on a board, and conducting retrospectives. It also references several agile marketing resources and tools.
Agile for marketing
- 1. Ramanathan Yegyanarayanan Agile Enthusiast, Change Agent, Life Coach , Agile Coach Harvard ManageMentor速 | ICP-ACC|ICP-TST| KSD| KMP|CSP-SM | CSP-PO | CSM速 | CSPO速 | PSM I | CDA |SAFe速 Agilist | CLB Ramanathan Yegyanarayanan @Ramanathan1989
- 2. Good Read
- 3. Agile Marketing Manifesto Courtesy - http://agilemarketingmanifesto.org/ MindJet hosts SprintZero. SprintZero Organized byJim Ewel andJohn Cass
- 4. Principles
- 5. 5 Reasons for Agile in Marketing
- 6. Anatomy of Agile Marketing
- 7. 1. Have one intake process for all requests
- 9. 3. Hold your planning
- 10. 4. Keep an Eye on Story board
- 11. Wrap up with a Retrospective
- 12. Courtesy: Conversation Prism 5.0 conversationprism.com
- 16. References www.agilemarketingmanifesto.org www.agilemarketing.net http://chiefmartec.com/ http://www.agilemarketingblog.com/