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Dan McGaw discusses how traditional marketing follows a long process from idea to sales with many opportunities for delays, while agile marketing focuses on cross-functional teams, constant collaboration with customers, and rapid iteration through building, measuring, and learning from marketing efforts over short cycles. Agile marketing values individuals and interactions, working software, customer collaboration, and responding to change over lengthy processes, documentation, contracts, and rigid plans. KISSmetrics uses agile techniques like twice weekly meetings, a transparent master marketing board in Trello, and documenting results to rapidly improve their marketing.Read less