Ai in customer acquisition chat bots and messaging
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As artificial intelligence goes mainstream, more companies are starting to integrate this technology into their business. Here's how you could get started with this technology in your business without any additional or almost negligible cost to gain more customers and increase sales.
Ai in customer acquisition chat bots and messaging
- 1. AI in Customer Acquisition How AI and messaging bots will change the way you do lead generation
- 4. How do I rank in Google?How many blog posts should I publish?
- 5. But everyone knows how to do this!
- 6. Land on website Fill out form E-mail nurturing Sales call
- 7. Not exactly the best user experience
- 8. Website conversion rates A good website converts at about 3% A decent website converts at about 1 to 1.5% But most websites arent good websites
- 9. TOP OF FUNNEL Marketing BOTTOM OF FUNNEL Sales More content More ads More forms More sales people More calls More e-mails
- 10. Some benchmarks(B2B SaaS) Lead to opportunity13%, 84 days to convert Opportunity to deal6%, 18 days to convert Salesforce / Implisit
- 11. When people DO want to talk to us, it is suddenly inconvenient for us
- 12. We REALLY SUCK at responding to leads in real time!
- 13. The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. The Short Life of Online Sales Leads - Harvard Business Review The odds of qualifying a lead if called in 5 minutes versus 30 minutes drop 21 times.
- 14. We live in an on-demand world
- 16. The rise of messaging apps 6 million daily users 1.2 billion monthly users 1.3 billion monthly users
- 17. Businesses call. People 岳艶恰岳.
- 18. GLOBAL MOBILE MESSAGING CONSUMER REPORT 2016 9 out of 10 users would like to talk to businesses using messaging
- 19. GLOBAL MOBILE MESSAGING CONSUMER REPORT 2016 Phones are the primary messaging device
- 20. How can we leverage AI and messaging?
- 21. What is AI anyway? Artificial Intelligence is the replication of human intelligence in computers. (...and we are very, very early in)
- 22. The conversational UI is going to be an even bigger leap in software than we had with the shift to web-based software. We are all re-thinking now how to build products. Dharmesh Shah CTO HubSpot
- 23. Realise that.. 1) Messaging is becoming the default way to communicate 2) People want conversations and content in real-time
- 24. Think about how we use our phones... 1) Tapping 2) Typing 3) Talking
- 26. Wait! Isnt this just live chat?
- 27. #1 Capturing leads Capture and convert anonymous visitors into leads Replace landing pages and opt-in forms with bots Set up campaigns for specific pages (pricing, product) Ask the right question at the right time
- 28. #2 Qualifying leads Intelligent replies to requests and questions Direct people to relevant content and offers Deliver content instead of using e-mail Disqualifying leads
- 29. #3 Connect leads Route visitors to the right person at your company Route to an available sales rep or customer success manager Book meetings or demos 24/365
- 30. How can your company adapt?
- 31. Option #1: Messaging bots only Use intelligent bots to capture and qualify leads Book demos and meetings 24/365 Replace forms and landing pages with messaging bots
- 32. Option #2: Add bots to your existing tech stack Keep your forms, landing pages and nurturing emails Add messaging bots as a second net on your website Increase overall website conversion rate
- 33. Where to start?
- 34. . +
Editor's Notes
- #5: Website visitors fills out a form and sales follow up eventually
- #7: Website visitors fills out a form and sales follow up eventually
- #8: We spend a lot of energy to get people to our website only to offer them forms Then the only thing visitors can do is to leave and wait Then our businesses try to re-engage contacts and sell to them when it is convenient for our sales reps
- #12: When people DO want to talk to us, it is too expensive and not scalable enough We pretty much tell people to leave