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MSc Water, Energy & the Environment


             ENVIRONMENT SYSTEMS


                             Target 1
By 2020, at the latest, people are aware of the values of biodiversity
   and the steps they can take to conserve and use it sustainably




     Sergio Arenas Gayoso
S: Specific

                 CBD               Disadvantaged areas
                                   Refugees
Who?             193               Indigenous communities
                                   Big companies¡­?

         People are aware of the values of of the valuesandbiodiversity
                            and conscious biodiversity of the steps
What?    and can take they can take to conserve and use
         they the steps to conserve and use it sustainably it sustainably
         and act accordingly

                                         The Antarctic
Where?


When?       8 years time         realistic?
                                                            ?Countries
                                                            Opportunities?
           Awareness of biodiversity      Education         ¡Ùpolicies, progr
Which?     Steps to protect it            Communication     ams, resources
                                          Legislation       ¡­
M: Measurable

By 2020, at the latest, people are aware of the values of
  biodiversity and the steps they can take to conserve
                  and use it sustainably

Surveys                       Awareness
Questionnaires                Attitude towards biodiversity
Barometers
                        N? visits to protected areas/botanical gardens
 Indicators             School biodiversity education programmes
                        Participation in relevant activities
                        N? and sort of programmes in every country

By 2020, at the latest, people are aware and conscious of
 the values of biodiversity and the steps they can take to
   conserve and use it sustainably, and act accordingly

Deeper study                              ¡ýExtinction
                                          (World Resources Institute)
                         Indicator?
A: Attainable



Feasible
            BIODIVERSITY


              POLICY
             PROGRAMS        To involve people


           COMMUNICATION



             EDUCATION
R: Relevant
                                           Target 1
Strongest point

                                           Goal A


                                           Aichi Goals


                                       Priority

                                                    willingness
                   ?   Awareness
                   ?   Consciousness
                   ?   Knowledge
                   ?   Understanding
                   ?   Appreciation                   Biodiversity
T: Time-bound

                    % Have heard of biodiversity

                     % Correct definition of biodiversity



                52%                        98%                         62%
                16%                        35%                         29%

                                                      70% have heard of biodiversity
                93%                        45% 56% to 60% to 65% growth in awareness 09/11
                41%                        23%
                                                                   Who is the most aware?
                                                     Consumers with higher incomes/ levels of education
                                                      Younger consumers are more aware of biodiversity
                64%                        76%                   and better able to define it
                22%                        42%
Feb 2011 (France, Germany, UK, USA, Brazil) ¨C Sep 2010 (Japan, South Korea) - Total sample : 7000 consumers


           South America, Africa¡­?                               100% in 8 years?
Conclusion

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Aichi

  • 1. MSc Water, Energy & the Environment ENVIRONMENT SYSTEMS Target 1 By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably Sergio Arenas Gayoso
  • 2. S: Specific CBD Disadvantaged areas Refugees Who? 193 Indigenous communities Big companies¡­? People are aware of the values of of the valuesandbiodiversity and conscious biodiversity of the steps What? and can take they can take to conserve and use they the steps to conserve and use it sustainably it sustainably and act accordingly The Antarctic Where? When? 8 years time realistic? ?Countries Opportunities? Awareness of biodiversity Education ¡Ùpolicies, progr Which? Steps to protect it Communication ams, resources Legislation ¡­
  • 3. M: Measurable By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably Surveys Awareness Questionnaires Attitude towards biodiversity Barometers N? visits to protected areas/botanical gardens Indicators School biodiversity education programmes Participation in relevant activities N? and sort of programmes in every country By 2020, at the latest, people are aware and conscious of the values of biodiversity and the steps they can take to conserve and use it sustainably, and act accordingly Deeper study ¡ýExtinction (World Resources Institute) Indicator?
  • 4. A: Attainable Feasible BIODIVERSITY POLICY PROGRAMS To involve people COMMUNICATION EDUCATION
  • 5. R: Relevant Target 1 Strongest point Goal A Aichi Goals Priority willingness ? Awareness ? Consciousness ? Knowledge ? Understanding ? Appreciation Biodiversity
  • 6. T: Time-bound % Have heard of biodiversity % Correct definition of biodiversity 52% 98% 62% 16% 35% 29% 70% have heard of biodiversity 93% 45% 56% to 60% to 65% growth in awareness 09/11 41% 23% Who is the most aware? Consumers with higher incomes/ levels of education Younger consumers are more aware of biodiversity 64% 76% and better able to define it 22% 42% Feb 2011 (France, Germany, UK, USA, Brazil) ¨C Sep 2010 (Japan, South Korea) - Total sample : 7000 consumers South America, Africa¡­? 100% in 8 years?