Aidan McCullen at Creative Commons Ireland event
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際際滷s by Aidan McCullen, CEO of Communicorp Digital at 'Maximising Digital Creativity, Sharing and Innovation', National Gallery of Ireland, January 2014. Event organised by Creative Commons Ireland and Faculty of Law, University College Cork. http://www.creativecommonsireland.org
Aidan McCullen at Creative Commons Ireland event
- 2. This Presentation 1. Audience Evolution 2. Communicorp Projects 3. Whats Next
- 4. Audience Distribution 2M Listeners 1.1M on Web 1M Social 1.6M Apps
- 9. 2005 2013
- 12. Monologue Marketer / Radio Public / Audience
- 16. Our Audience: Millenials Zero tolerance for delays (website speeds) Producer and Consumer are blurring -Prosumers Short and Brief content / skim content
- 18. 90-9-1 Rule 1% Heavy Contributors 9% Occasional Contributors 90% Creepers Observers who do not contribute
- 23. Post It