This document summarizes the growth and achievements of AIESEC Macquarie over the past year from July 2011 to June 2012. Some key points:
- Outgoing exchange increased dramatically from 42 to 81 exchanges, far surpassing growth targets. International exchange also increased substantially.
- Strong leadership and processes were established to support growth, including expanded exchange teams, improved matching tools, and new financial and governance policies.
- Marketing efforts like Facebook engagement and an exchange video increased awareness and event attendance. Connections with university groups also strengthened.
- Talent development initiatives like new member rewards and leadership training programs helped integrate more members and applicants into the organization.
- Financially, fundraising targets were exceeded
4. Introduction
In the past year, AIESEC MQ has gone a
tremendous transformation, to become
one of the fastest growing LCs in Australia
Its growth has come through its
members, who remain the lifeline of the
organization and are aiming to create its
own history
5. 60
50
OGX 40
Growth * 30
OGX Re
OGX Ra
20
10
0
*Based on myaiesec.net , Time frame
of July 1st June 30th for every term.
7. Growth in Exchange
2010/11* 2011/12**
*compared to 2009/10 *compared to 2010/11
Numbers % Numbers %
Ra Re Ra Re Ra Re Ra Re
OGX +2 - +12.5% - +39 +17 +217% +189%
ICX - - - - +2 +2 +200% +200%
9. OGX
2011 2012
42 Ra 34 Ra
17 Re 13 Ma for Winter
8 Re
Middle management
established
2 TLPs realized
3 TLPs RA and Matched
for Semester 2.
OGX hunger games 3rd
place
10. Our OGX team expanded in order to accommodate our MoS in terms
of EP Res for 2012. The team grew to 10 people (including the EP)
The portfolio was divided into 2 teams :
VPOGX
TL CEE TL AP
& MENA & WENA
The teams were managed by senior members (Carlson , Exchange in
Lithuania & Celine, Exchange in Turkey). Both teams were in-charge
of one MRB session during the semester.
Maintained effective tracking tools to monitor EP progress in order to
improve matching efficiencies
Held Matching Session with countries such as Vietnam, Malaysia,
Indonesia, Ukraine and Poland during mid-semester break for EPs.
11. ICX
2011 2012
First IRQ signed in 7 First TN in 8 years
years realized
Sales team established 2nd TN realized 3 weeks
later
VPICX was not the only
person going on sales
meetings!!!!
3 accounts in pipeline
2 Partners GoGet &
WorkingIn
12. Marketing and Communications
2011 2012
Facebook and YouTube Facebook page hits 473 likes
page launched Exchange video on YouTube
viewed 10k+ (used by AIESEC in
Marketing campaign for Canada, Lebanon, Switzerland,
raising exchange India .etc)
Handprints Campaign
Website Established (http://www.facebook.com/media/set/?set=a.30093788664
8103.69080.171358266272733&type=3)
EP newsletter started
EP stories published in University
magazine The Grapeshot
Website refreshed
Event attendance increase by
35%
13. In line with OGXs plan, MaC has created materials
based on specific countries and projects to target
specific market at university.
Launched EP newsletter, consisting on TN information (2
countries every fortnight) and tips for GIP Eps and past
experiences
Focused on Fan engagement on Facebook to increase
likes by 285% in 6 months
Ran Hand Prints Campaign to increase awareness on
World Issues, in line with marketing for World Issues
Forum and promoting GCDP exchange.
14. University Relations
2011 2012
Confident connections ITT held at Macquarie
attended by 100+ $1,900 Sponsorship received
students and ran by for ITT by Graduate School &
Student Council
Deloitte, ToastMasters &
Established connections with
AIESEC Australia various student
AIESEC Day groups, promoting exchange
held, leading to 19 OGX and events
Ra Proposal inserted for AIESEC
Office
Meetings held with 3
World Issues Forum attended
Faculties and Chancellery by 50+ and ran by
office UNICEF, ActionAid and
Oaktree
15. Initiate The Tour at Macquarie University
Delegates : 78
Sponsors including :
MUSRA (Union)
ActionAid
MGSM (Graduate
School)
Chaired by Peter
McDermott
16. Talent Management
2011 2012
Member reward system LC RnR
introduced Easter Egg hunt
PLPs introduced Refreshed PLPs
LCM framework Re-integrated 5 Eps into
established LC
Received 85 applications
for Membership
Held volunteer event,
working for Salvation
Army
17. Finance & Governance
2011 2012
$10k mark hit for C.A.B Passed Finance Sub
Subsidies for conference Committee
provided $20 k mark hit for C.A.B
Several policies regarding
membership, rewards, ex
change rewards and
financial matters enforced
Extranet and dropbox
created for sustainable
storage of information
19. Summary
Besides the numbers and statistics what is AIESEC Macquarie at the end of
the day?
What it is, is an LC that is striving to become the best. It is filled with hard-
working, talented individuals who ache for more opportunities to grow within
the organization. It has now become an LC that plans for the future and
works towards it.
By aiming for sustainable growth, in both leadership and processes, the LC
is establishing its foundation now, for the coming generation of AIESEC
Macquarie.
Once the base is solidified, it will look to add more to the National and
International network of AIESEC, to help the organization grow as one.
And we also want to continue the growing trend in bringing back the
AIESEC culture. Being a part of this organization not only means
development, but also any opportunity to make life-long friends and enjoy
crazy experiences (SKOLLING)