![Review Report
No.AIESEC
?Night
?
?Info
?Par8cipators
?
?
?? AIESEC
?Night:
?105
?
?
?
?
?
?AIESEC
?Info:
?138
?
?? AIESEC
?Night
?App:12
?
?
?
?
?
?
?
?
?Info
?Apps:
?34
?
?
We
?did
?MR
?during
?wai;ng
?for
?interview
?and
?got
?208
?result
?successfully,
?
Here
?the
?link:h]ps://podio.com/webforms/6113899/553313
?
Transfer
?(Total:208)
?
?? AIESEC
?Night:21
?
?
?Info:64
?
?? Both:23
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?Neither:100
?
?
Other
?data:
?
?? First
?Time
?know
?AIESEC
?
Renren:
?40
?
?
?WeChat:
?4
?
?
?
?
?QQ
?Space:
?1
?
?Friends:
?56
?
?
?扫楼：
?105
?
?? Follow
?
?Renren:
?148
?
?
?
?
?Weibo:
?25
?
?Wechat:
?92
?
?
?
?
?
?QQ
?Space:
?10
?
?? OGX
?Poten8al
?Market
?
Decide:
?92
?
?
?
?
?
?
?Consider:105
?
?
?
?
?No:
?11
?
?](https://image.slidesharecdn.com/aiesecsjtumarcommawardingmaterials-140708153251-phpapp02/85/AIESEC-SJTU-MarComm-Awarding-Materials-6-320.jpg)
![Key Event Review - Online Promotion
??? Goal
?
?? Apply
?for
?TMP
?Program;
?
?? A]ract
?them
?take
?part
?in
?our
?o?ine
?EwA;
?
?
???What’s
?the
?goal
?and
?reality
?gap
?and
?why
?we
?had
?a
?gap
?
?? People
?Fators
?
??? OC
?Team:
?The
?quality
?of
?blogs
?
??? LC
?Member:
?Not
?enough
?forward
?or
?comments
?towards
?
online
?promo;on
?materials
?
?? Environment
?factors:
?
??? Time:
?Promo;on
?is
?in
?winter
?break
?and
?it’s
?already
?the
?second
?
semester
?](https://image.slidesharecdn.com/aiesecsjtumarcommawardingmaterials-140708153251-phpapp02/85/AIESEC-SJTU-MarComm-Awarding-Materials-9-320.jpg)
![Key Event Review – O?ine Event
扫 楼
?
??? Why
?do
?we
?need
?to
?host
?this
?CI
?event
?
Introduce
?AIESEC
?in
?a
?more
?e?ec;ve
?way
?
??? What’s
?our
?goal
?of
?it
?
More
?o?ine
?applica;ons
?and
?more
?people
?engaged
?in
?EwA
?
??? Result
?
SJTU:
?260
?ECNU:
?63
?Total:
?313
?
?
AIESEC
?Night
?
??? Why
?do
?we
?need
?to
?host
?this
?CI
?event
?
Involve
?more
?people
?in
?experiencing
?the
?AIESEC
?culture
?
??? What’s
?our
?goal
?of
?it
?
Be]er
?campus
?rela;onship
?and
?more
?people
?interested
?in
?AIESEC
?
?
??? Result
?
App:
?12
?
Par;cipator:
?105
?(44
?Par;cipators
?come
?for
?1st
?round
?interview)
?
?
Info
?Session
?
??? Why
?do
?we
?need
?to
?host
?this
?CI
?event
?
O?cially
?introduce
?AIESEC.
?
??? What’s
?our
?goal
?of
?it
?
Students
?know
?what
?AIESEC
?is
?and
?how
?to
?apply
?
??? Result
?
App:
?34
?
Par;cipator:
?138(87
?Par;cipators
?come
?for
?1st
?round
?interview)
?](https://image.slidesharecdn.com/aiesecsjtumarcommawardingmaterials-140708153251-phpapp02/85/AIESEC-SJTU-MarComm-Awarding-Materials-10-320.jpg)
![Key Event Review - Online Promotion
??? Goal
?
?? Apply
?for
?TMP
?Program;
?
?? A]ract
?them
?take
?part
?in
?our
?o?ine
?EwA;
?
?
???What’s
?the
?goal
?and
?reality
?gap
?and
?why
?we
?had
?a
?gap
?
?? People
?Fators
?
??? OC
?Team:
?The
?quality
?of
?blogs
?
??? LC
?Member:
?Not
?enough
?forward
?or
?comments
?towards
?
online
?promo;on
?materials
?
?? Environment
?factors:
?
??? Time:
?Promo;on
?is
?in
?winter
?break
?and
?it’s
?already
?the
?second
?
semester
?](https://image.slidesharecdn.com/aiesecsjtumarcommawardingmaterials-140708153251-phpapp02/85/AIESEC-SJTU-MarComm-Awarding-Materials-11-320.jpg)
![AIESEC SJTU 15th Annual Forum
Descrip/on:
?
During
?the
?past
?15
?years,
?we
?have
?more
?than
?2000
?alumnus,
?create
?more
?than
?660
?global
?experiences
?for
?local
?teens.
?
We
?do
?know
?the
?importance
?of
?Alumni,
?not
?only
?they
?can
?have
?great
?contribu;on
?to
?our
?en;ty
?development,
?and
?we
?
appreciate
?their
?contribu;ons
?to
?empower
?this
?LC
?and
?make
?it
?growing
?be]er
?and
?be]er.
?
?
So
?we
?hold
?this
?gathering
?to
?welcome
?them
?back
?home
?and
?hope
?to
?build
?a
?long
?term
?connec;on
?from
?LC
?to
?alumnus.
?
?
?
Strategy:
?
During
?the
?prepara;on,
?we
?already
?collect
?more
?than
?100
?pictures
?from
?Alumnus
?and
?their
?AIESEC
?Stories
?to
?enrich
?our
?
online
?promo;on
?materials,
?to
?impact
?more
?people.
?
At
?the
?same
?;me,
?the
?story
?did
?win
?the
?great
?agreement.
?
?
【AIESEC
?SJTU
?15周年影像】十五年，我们一起走过
?
Vedio: h]p://v.youku.com/v_show/id_XNzEyNDYyNTc2.html
?
?
【AIESEC
?SJTU
?十五周年记录】“一扇打开世界的窗户”
?
?
【AIESEC
?SJTU
?十五周年记录】”不积小流，无以成江海“
?
?
【AIESEC
?SJTU
?十五周年记录 ﹡520特辑】AIESEC里我的爱情故事
?
?
【AIESEC
?SJTU
?15th
?Annual
?Forum】十五年，重温与展望
?
?
?
?
?
?](https://image.slidesharecdn.com/aiesecsjtumarcommawardingmaterials-140708153251-phpapp02/85/AIESEC-SJTU-MarComm-Awarding-Materials-14-320.jpg)
AIESEC SJTU MarComm Awarding Materials
- 1. AIESEC SJTU Apply For MarComm Awarding Materials ?? CI Management ?? Show Casing AIESEC SJTU 15th Annual Forum ?? Show Casing - Annual Report
- 2. CI Management ?? Performance Review ?? Process Management ?? Review Report ??? Key Strategy Review ??? Key Event Review
- 4. Process Management ?? Online ?Channel: ? ? Renren, ?Wechat, ?Weibo, ?SMS ? ?? O?ine ?Channels: ? ? AIESEC ?Night, ?Info, ? ?扫楼 ? ?? Dura/on: ? Prepara;on: ?Jan ?15th ?–Feb ?8th ? ? Online ?Promo;on: ?Feb ?9th ?–Feb ?23rd ? ? ? ?
- 5. ?Students’ Market Analyze ?? Campus ? ?? SJTU: ?144 ? ? ? ? ?ECNU: ?60 ? ? ? ? ? ?Others: ?4 ? ?? Gender ? ?? Boy: ?110 ? ? ? ? ?Girl: ?98 ? ?? Grade ? ?? Year ?One: ?193 ? ? ? ? ? ?Year ?Two: ?11 ? ?? Above ?Year ?Three: ?4 ? ?? Major(Basic ?on ?O?ine ?App ?Situa8on;323) ? ?? Science:209 ? ? ? ? ? ? ? ? ? ?Art ? ?Language:22 ? ? ?? Business:57 ? ? ? ? ? ? ? ? ? ?Umich:35 ? (Base ?on ?App ?Paper ?Result)
- 6. Review Report No.AIESEC ?Night ? ?Info ?Par8cipators ? ? ?? AIESEC ?Night: ?105 ? ? ? ? ? ?AIESEC ?Info: ?138 ? ?? AIESEC ?Night ?App:12 ? ? ? ? ? ? ? ? ?Info ?Apps: ?34 ? ? We ?did ?MR ?during ?wai;ng ?for ?interview ?and ?got ?208 ?result ?successfully, ? Here ?the ?link:h]ps://podio.com/webforms/6113899/553313 ? Transfer ?(Total:208) ? ?? AIESEC ?Night:21 ? ? ?Info:64 ? ?? Both:23 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Neither:100 ? ? Other ?data: ? ?? First ?Time ?know ?AIESEC ? Renren: ?40 ? ? ?WeChat: ?4 ? ? ? ? ?QQ ?Space: ?1 ? ?Friends: ?56 ? ? ?扫楼： ?105 ? ?? Follow ? ?Renren: ?148 ? ? ? ? ?Weibo: ?25 ? ?Wechat: ?92 ? ? ? ? ? ?QQ ?Space: ?10 ? ?? OGX ?Poten8al ?Market ? Decide: ?92 ? ? ? ? ? ? ?Consider:105 ? ? ? ? ?No: ?11 ? ?
- 7. Key Strategy Review - Marketing Position ??? Branding ?Posi/on ?in ?SJTU ? ? As ?a ?typical ?science ?and ?engineering ?school, ?compared ?with ?the ?tradi;onal ? engineering ?school, ?however, ?more ?and ?more ?graduates ?(including ?liberal ? arts) ?more ?focus ?on ?consul;ng, ?marke;ng, ?sales, ?working ?in ?foreign ?company, ? such ?as ?working ?for ?the ?ideal. ?Combined ?with ?engineering ?thinking ?of ?prac;cal ? easy ?to ?let ?them ?hope ?now ?corporate ?experience ?has ?a ?direct ?posi;ve ?e?ect ? on ?employment ?in ?the ?future. ? ? As ?autumn ?CI ?of ?the ?sweep ??oor ?did ?not ?Target ?to ?most ?of ?the ?faculty, ?the ? goal ?is ?to ?all ?departments ?freshman ?to ?guarantee ?coverage, ?brand ?publicity, ? raising ?awareness. ? Target ?customers ?can ?be ?summarized ?as: ? social, ?interna;onaliza;on, ?self-?‐mo;vated, ?elite ?consciousness.
- 8. Key Strategy Review - Channel Utilization ??? Online ?Channel ?Focus ? 1.The ?introduc;on ?of ?exposure ?frequency ?and ?clear ?enough ? ? 2.To ?par;cipate ?in ?o?ine ?ac;vi;es, ?to ?encourage ?myself ? ? ??? O?ine ?Channel ?Focus ? Experience ?AIESEC ?culture ?atmosphere ? ? ? ? ? ? ? ?
- 9. Key Event Review - Online Promotion ??? Goal ? ?? Apply ?for ?TMP ?Program; ? ?? A]ract ?them ?take ?part ?in ?our ?o?ine ?EwA; ? ? ???What’s ?the ?goal ?and ?reality ?gap ?and ?why ?we ?had ?a ?gap ? ?? People ?Fators ? ??? OC ?Team: ?The ?quality ?of ?blogs ? ??? LC ?Member: ?Not ?enough ?forward ?or ?comments ?towards ? online ?promo;on ?materials ? ?? Environment ?factors: ? ??? Time: ?Promo;on ?is ?in ?winter ?break ?and ?it’s ?already ?the ?second ? semester ?
- 10. Key Event Review – O?ine Event 扫 楼 ? ??? Why ?do ?we ?need ?to ?host ?this ?CI ?event ? Introduce ?AIESEC ?in ?a ?more ?e?ec;ve ?way ? ??? What’s ?our ?goal ?of ?it ? More ?o?ine ?applica;ons ?and ?more ?people ?engaged ?in ?EwA ? ??? Result ? SJTU: ?260 ?ECNU: ?63 ?Total: ?313 ? ? AIESEC ?Night ? ??? Why ?do ?we ?need ?to ?host ?this ?CI ?event ? Involve ?more ?people ?in ?experiencing ?the ?AIESEC ?culture ? ??? What’s ?our ?goal ?of ?it ? Be]er ?campus ?rela;onship ?and ?more ?people ?interested ?in ?AIESEC ? ? ??? Result ? App: ?12 ? Par;cipator: ?105 ?(44 ?Par;cipators ?come ?for ?1st ?round ?interview) ? ? Info ?Session ? ??? Why ?do ?we ?need ?to ?host ?this ?CI ?event ? O?cially ?introduce ?AIESEC. ? ??? What’s ?our ?goal ?of ?it ? Students ?know ?what ?AIESEC ?is ?and ?how ?to ?apply ? ??? Result ? App: ?34 ? Par;cipator: ?138(87 ?Par;cipators ?come ?for ?1st ?round ?interview) ?
- 11. Key Event Review - Online Promotion ??? Goal ? ?? Apply ?for ?TMP ?Program; ? ?? A]ract ?them ?take ?part ?in ?our ?o?ine ?EwA; ? ? ???What’s ?the ?goal ?and ?reality ?gap ?and ?why ?we ?had ?a ?gap ? ?? People ?Fators ? ??? OC ?Team: ?The ?quality ?of ?blogs ? ??? LC ?Member: ?Not ?enough ?forward ?or ?comments ?towards ? online ?promo;on ?materials ? ?? Environment ?factors: ? ??? Time: ?Promo;on ?is ?in ?winter ?break ?and ?it’s ?already ?the ?second ? semester ?
- 12. Show Casing- Online Promotion （Synergy with TM） 面试攻略贴－AIESEC全球胜任力模型解析 ? ? We ?post ?some ?/ps ?for ?interview ?informa/on ?to ?support ?our ? member ?delegates ?to ?prepare, ?and ?at ?the ?same ?/me ?show ? another ?side ?of ?AIESEC ?to ?them ?
- 14. AIESEC SJTU 15th Annual Forum Descrip/on: ? During ?the ?past ?15 ?years, ?we ?have ?more ?than ?2000 ?alumnus, ?create ?more ?than ?660 ?global ?experiences ?for ?local ?teens. ? We ?do ?know ?the ?importance ?of ?Alumni, ?not ?only ?they ?can ?have ?great ?contribu;on ?to ?our ?en;ty ?development, ?and ?we ? appreciate ?their ?contribu;ons ?to ?empower ?this ?LC ?and ?make ?it ?growing ?be]er ?and ?be]er. ? ? So ?we ?hold ?this ?gathering ?to ?welcome ?them ?back ?home ?and ?hope ?to ?build ?a ?long ?term ?connec;on ?from ?LC ?to ?alumnus. ? ? ? Strategy: ? During ?the ?prepara;on, ?we ?already ?collect ?more ?than ?100 ?pictures ?from ?Alumnus ?and ?their ?AIESEC ?Stories ?to ?enrich ?our ? online ?promo;on ?materials, ?to ?impact ?more ?people. ? At ?the ?same ?;me, ?the ?story ?did ?win ?the ?great ?agreement. ? ? 【AIESEC ?SJTU ?15周年影像】十五年，我们一起走过 ? Vedio: h]p://v.youku.com/v_show/id_XNzEyNDYyNTc2.html ? ? 【AIESEC ?SJTU ?十五周年记录】“一扇打开世界的窗户” ? ? 【AIESEC ?SJTU ?十五周年记录】”不积小流，无以成江海“ ? ? 【AIESEC ?SJTU ?十五周年记录 ﹡520特辑】AIESEC里我的爱情故事 ? ? 【AIESEC ?SJTU ?15th ?Annual ?Forum】十五年，重温与展望 ? ? ? ? ? ?
- 15. AIESEC SJTU 15th Annual Forum Clicking ?of ?the ?15th ?Annual ?Forum ?(May ?12rd-?‐ ?26th)
- 16. 15th Annual Forum Impact on SNS platforms
- 17. AIESEC SJTU 15th Annual Forum Clicking ?of ?the ?15th ?Annual ?Forum ?(May ?12rd-?‐ ?26th)
- 18. Show Casing - Annual Report
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- 21. · 4 | YOUR COMPANY 2013-2014 YOUR COMPANY | AIESEC AIESEC 1998 15 100 300 AIESEC 1998 15 100 300 100
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- 23. YOUR COMPANY Local Cutural Program AIESEC “ExploreChina” “ · ” i-Shanghai “ · “ i-Shanghai Cultural Program GREEN POWER NOW AIESEC 2008 15 GREEN POWER NOW “ “ We Will Shine) AIESECf AIESEC YOUR COMPANY | 9 Term We Will Shine We Will Shine OC Organizing Committee Team AIESEC Leadership Development lead ICX TL Bambry We Will Shine Team Christina Nancy Dyre Nicolas OC Trainee We Will Shine OC Team 20 Trainee 500 We Will Shine impact ? AIESECSJTU 3,000 ? We Will Shine follow
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- 26. Jenny Zhao VP Global Community Developement Program Sasa Tao President Edith Lu VP Talent Development Joy Lee VP Global Community Developement Program Iris Hong VP Global Internship Program Alisa Zhao VP Finance Lena Lau VP Marketing Communication Fiona Zhang VP External Relations Queen Yang VP Global Internship Program 14 | YOUR COMPANY AIESEC · AIESEC ECNU ·6 ·7 8 We Will Shine Dare To Dream · “ ” ·9 10 Human Library · · 80 · YOUR COMPANY | 1 Blue Print