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Certificate Program in Digital Transformation and Design
Thinking
Overview of Online Program
Saturdays, Aug 19-Sept 9, 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
How do I move from a services mindset to
an innovation mindset through digital
transformation and design thinking?
Key Challenge for Professionals
 Employees who DO NOT understand how to deploy digital technologies and
practices innovatively are at great risk of being left behind as digital automation
increasingly disrupts jobs and companies
 Companies are increasingly looking for employee capabilities and skills that can
leverage digital technologies and design thinking practices in innovative ways
 The shortage of such innovation-related capabilities and skills is the main barrier
to the success of digital transformation in industry
 Cultivating an INNOVATION MINDSET is the primary means by which digital
transformation and design thinking skills can be acquired
Business Context
Program Description
 Teaches the strategic, business model, design and product solution thinking
capabilities needed to cultivate an INNOVATION MINDSET in todays world
 REAL-TIME ONLINE TEACHING by world class faculty from leading business
schools in the world, as well as top practitioners with deep industry expertise
 Uses content TESTED THROUGH PROGRAMS with managers at the worlds
leading companies, who have given content rave reviews
 Online sessions can be attended ANYWHERE using ANY DEVICES
that can access the Internet through real-time video and chat sessions
Dates for Online Program
Saturday
Sessions 1-2
(4 hours)
09.00 hrs
13.00 hrsTime
Anywhere
19
Aug
Saturday
16.00 hrs
20.00 hrsTime
Anywhere
26
Aug
Saturday
09.00 hrs
13.00 hrsTime
Anywhere
02
Sept
Saturday
09.00 hrs
13.00 hrsTime
Anywhere
09
Sept
Sessions 3-4
(4 hours)
Sessions 5-6
(4 hours)
Sessions 7-8
(4 hours)
DAY 1 DAY 2 DAY 3 DAY 4
Program Outcomes (Days 1-2: Business Model & Strategic Thinking)
TAKE AWAY
Taken together, these outcomes will
provide participants with ways to cultivate
new business model and strategic
thinking capabilities
Your
Understand the varieties of digital business models that
can lead to breakthrough business opportunities
Learn how mobile commerce business models and analytical
tools can be used to identify business opportunities
Understand how business model innovation can
create new business opportunities
Understand how the customer journey can be
mapped to describe the real customer behavior
Understand how the customer journey can be
digitized to create new customer experiences
Learn how digital platforms and network effects can create
new business opportunities and network strategies
TAKE AWAY
Taken together, these outcomes will
provide participants with ways to cultivate
new design & product solution
thinking capabilities
Your
Program Outcomes (Days 3-4: Design & Product Solution Thinking)
Understand the fundamentals of design thinking and the key
approaches in the field
Understand design thinking structures and value creation
capabilities for business
Learn how design thinking can be applied to digital
transformation and for building empathy with customers
Understand how an entrepreneurial approach can
creatively solve problems and ID innovative solutions
Learn about new product frameworks and product
discovery for digital solutions
Understand how to design experiments and create
functional digital product prototypes and test them
Content of Sessions 1-2
Understand how new digital business models
are enabled by digital transformation
Learn the PICPOP model for identifying
digital innovations for business
Understand digital innovation as
example of business model innovation
BUSINESS MODEL THINKING
Understand how business model innovation can
create new business opportunities
19AUG2017
Understand mobile commerce business
models and their applications
Create a business model canvas (BMC)
to ID & evaluate digital opportunities
Leann product value segmentation
tools to understand value creation
Learn how mobile commerce business models and analytical
tools can be used to identify business opportunities
Session 1:
Digital
Business
Models
Session 2:
Mobile
Commerce
Models
Understand the varieties of digital business models that
can lead to breakthrough business opportunities
STRATEGIC THINKING
Understand how the customer journey can be
mapped to explain the real customer behavior
26AUG2017
Create a buyer persona for
key customer segments
Map the customer journey for key
customers in market segments
Identify and redesign the customer touch
points digitally to create new experiences
Understand how the customer journey can be
digitized to create new customer experiences
Learn how digital platforms and network effects can create
new business opportunities and network strategies
Understand digital disruption and digital
value chains
Understand digital platforms and
network effects
Understand and identify network
strategies related to platforms
Session 3:
Digital
Customer
Journeys
Session 4:
Digital
Platforms
Content of Sessions 3-4
Understand the Stanford and IDEO
approaches to design thinking
Do design thinking exercises to
build empathy for customers
Understand the fundamentals of
design thinking and mindsets
DESIGN THINKING
Understand the fundamentals of design thinking
and the key approaches in the field
2SEPT2017
Understand design thinking structures and
value creation capabilities
Learn how design thinking can be
applied to digital transformation
Do design thinking and digital
innovation and mindset exercises
Learn how design thinking can be applied to digital
transformation and for building empathy with customers
Understand design thinking structures and value creation
capabilities for business
Session 5:
Design
Thinking
Approaches
Session 6:
Design
Thinking
Applications
Content of Sessions 5-6
Learn how to design experiments to identify
and refine solutions that solve business
problems
9SEPT2017
Learn about new product frameworks and
product discovery for digital solutions
offerings
Identify business problems using
an entrepreneurial approach
Learn approaches for creative problem
solving that lead to innovative solutions
Understand how to create functional
product prototypes and test them
Learn about new product frameworks and product
discovery for digital solutions
Understand how an entrepreneurial approach can
creatively solve problems and ID innovative solutions
Understand how to design experiments and create
functional digital product prototypes and test them
PRODUCT SOLUTION THINKING
Learn how to envision the product
experience for business users
Session 7:
Entrepreneurial
Solutions
Session 8:
Digital Product
Innovation
Content of Sessions 7-8
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
Your Investment
20,000
+GST
Individual
Group of 20+ Participants
from the SAME COMPANY
10% Discount
On total fee
*Tuition and teaching materials are included
*
Corporate
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
AIM Online DT Program Aug Sep 2017
Ad

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AIM Online DT Program Aug Sep 2017

  • 1. Certificate Program in Digital Transformation and Design Thinking Overview of Online Program Saturdays, Aug 19-Sept 9, 2017
  • 4. How do I move from a services mindset to an innovation mindset through digital transformation and design thinking? Key Challenge for Professionals
  • 5. Employees who DO NOT understand how to deploy digital technologies and practices innovatively are at great risk of being left behind as digital automation increasingly disrupts jobs and companies Companies are increasingly looking for employee capabilities and skills that can leverage digital technologies and design thinking practices in innovative ways The shortage of such innovation-related capabilities and skills is the main barrier to the success of digital transformation in industry Cultivating an INNOVATION MINDSET is the primary means by which digital transformation and design thinking skills can be acquired Business Context
  • 6. Program Description Teaches the strategic, business model, design and product solution thinking capabilities needed to cultivate an INNOVATION MINDSET in todays world REAL-TIME ONLINE TEACHING by world class faculty from leading business schools in the world, as well as top practitioners with deep industry expertise Uses content TESTED THROUGH PROGRAMS with managers at the worlds leading companies, who have given content rave reviews Online sessions can be attended ANYWHERE using ANY DEVICES that can access the Internet through real-time video and chat sessions
  • 7. Dates for Online Program Saturday Sessions 1-2 (4 hours) 09.00 hrs 13.00 hrsTime Anywhere 19 Aug Saturday 16.00 hrs 20.00 hrsTime Anywhere 26 Aug Saturday 09.00 hrs 13.00 hrsTime Anywhere 02 Sept Saturday 09.00 hrs 13.00 hrsTime Anywhere 09 Sept Sessions 3-4 (4 hours) Sessions 5-6 (4 hours) Sessions 7-8 (4 hours) DAY 1 DAY 2 DAY 3 DAY 4
  • 8. Program Outcomes (Days 1-2: Business Model & Strategic Thinking) TAKE AWAY Taken together, these outcomes will provide participants with ways to cultivate new business model and strategic thinking capabilities Your Understand the varieties of digital business models that can lead to breakthrough business opportunities Learn how mobile commerce business models and analytical tools can be used to identify business opportunities Understand how business model innovation can create new business opportunities Understand how the customer journey can be mapped to describe the real customer behavior Understand how the customer journey can be digitized to create new customer experiences Learn how digital platforms and network effects can create new business opportunities and network strategies
  • 9. TAKE AWAY Taken together, these outcomes will provide participants with ways to cultivate new design & product solution thinking capabilities Your Program Outcomes (Days 3-4: Design & Product Solution Thinking) Understand the fundamentals of design thinking and the key approaches in the field Understand design thinking structures and value creation capabilities for business Learn how design thinking can be applied to digital transformation and for building empathy with customers Understand how an entrepreneurial approach can creatively solve problems and ID innovative solutions Learn about new product frameworks and product discovery for digital solutions Understand how to design experiments and create functional digital product prototypes and test them
  • 10. Content of Sessions 1-2 Understand how new digital business models are enabled by digital transformation Learn the PICPOP model for identifying digital innovations for business Understand digital innovation as example of business model innovation BUSINESS MODEL THINKING Understand how business model innovation can create new business opportunities 19AUG2017 Understand mobile commerce business models and their applications Create a business model canvas (BMC) to ID & evaluate digital opportunities Leann product value segmentation tools to understand value creation Learn how mobile commerce business models and analytical tools can be used to identify business opportunities Session 1: Digital Business Models Session 2: Mobile Commerce Models Understand the varieties of digital business models that can lead to breakthrough business opportunities
  • 11. STRATEGIC THINKING Understand how the customer journey can be mapped to explain the real customer behavior 26AUG2017 Create a buyer persona for key customer segments Map the customer journey for key customers in market segments Identify and redesign the customer touch points digitally to create new experiences Understand how the customer journey can be digitized to create new customer experiences Learn how digital platforms and network effects can create new business opportunities and network strategies Understand digital disruption and digital value chains Understand digital platforms and network effects Understand and identify network strategies related to platforms Session 3: Digital Customer Journeys Session 4: Digital Platforms Content of Sessions 3-4
  • 12. Understand the Stanford and IDEO approaches to design thinking Do design thinking exercises to build empathy for customers Understand the fundamentals of design thinking and mindsets DESIGN THINKING Understand the fundamentals of design thinking and the key approaches in the field 2SEPT2017 Understand design thinking structures and value creation capabilities Learn how design thinking can be applied to digital transformation Do design thinking and digital innovation and mindset exercises Learn how design thinking can be applied to digital transformation and for building empathy with customers Understand design thinking structures and value creation capabilities for business Session 5: Design Thinking Approaches Session 6: Design Thinking Applications Content of Sessions 5-6
  • 13. Learn how to design experiments to identify and refine solutions that solve business problems 9SEPT2017 Learn about new product frameworks and product discovery for digital solutions offerings Identify business problems using an entrepreneurial approach Learn approaches for creative problem solving that lead to innovative solutions Understand how to create functional product prototypes and test them Learn about new product frameworks and product discovery for digital solutions Understand how an entrepreneurial approach can creatively solve problems and ID innovative solutions Understand how to design experiments and create functional digital product prototypes and test them PRODUCT SOLUTION THINKING Learn how to envision the product experience for business users Session 7: Entrepreneurial Solutions Session 8: Digital Product Innovation Content of Sessions 7-8
  • 21. Your Investment 20,000 +GST Individual Group of 20+ Participants from the SAME COMPANY 10% Discount On total fee *Tuition and teaching materials are included * Corporate