Aimia SEO & Social Media Presentation - May 2010
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The document discusses SEO and paid search strategies and how they interplay. It provides two case studies, one about a Yellow Pages pizza promotion and another about a Coca Cola promotion. It also discusses tips for link building from Matt Cutts, including participating in online communities, doing original research, publishing newsletters and speaking at conferences. The document emphasizes developing strategies across all marketing channels and how social media impacts broader business goals.
![Andy Jamieson [email_address] www.twitter.com/andyjamo Switched On Media p: 02 8248 5054 f: 02 8580 5052 Level 12, 60 Miller St North Sydney NSW 2060 Get in touch Andy Jamieson [email_address] www.twitter.com/andyjamo Switched On Media p: 02 8248 5054 f: 02 8580 5052 Level 12, 60 Miller St North Sydney NSW 2060](https://image.slidesharecdn.com/aimiaseosocialmediapresentationmay2010-100520031815-phpapp02/85/Aimia-SEO-Social-Media-Presentation-May-2010-30-320.jpg)
Aimia SEO & Social Media Presentation - May 2010
- 1. Switched on Media SEO & Social Media 05/20/10 Switched on Media pty ltd - copyright
- 2. SEO vs Paid Search
- 3. SEO Defend current performance and build-out breadth and depth
- 4. SEO
- 5. Paid Search Defend current performance and build-out breadth and depth
- 6. Paid Search
- 7. Methodology
- 9. SEO & Social are factors
- 10. Case Study One
- 11. Case Study One – Yellow Pages Free Pizza http://www.youtube.com/watch?v=zKwK7skiyQc
- 12. Yellow Pages Free Pizza
- 13. Yellow Pages Free Pizza
- 14. What is happening in the Pizza World
- 15. Take out How does your social campaign impact your wider business goals?
- 16. Case Study Two
- 17. Case Study One – Coke Happiness Machine http://www.youtube.com/watch?v=lqT_dPApj9U
- 18. Coke Promotion – coca cola homepage
- 19. Coke
- 20. Coke
- 21. Coke
- 22. Coca Cola
- 23. Coca Cola
- 25. Take out What is your strategy across all marketing channels? How do they interplay & influence each other?
- 26. Matt Cutt’s TIPS for link building
- 27. Controversy Participate in the community – answer questions Original research Newsletters Speak at conferences (@andyjamo) Develop Lists Blog and build authority How-tos / tutorials Free products – extensions etc plugins etc Create videos Source of list: http://www.google.com/webmasters/ How to build links
- 28. What can I do today?
- 29. What can I take away? What is your strategy across all marketing channels? How does your marketing activities interplay & influence each other? How does your social campaign impact your wider business goals?
- 30. Andy Jamieson [email_address] www.twitter.com/andyjamo Switched On Media p: 02 8248 5054 f: 02 8580 5052 Level 12, 60 Miller St North Sydney NSW 2060 Get in touch Andy Jamieson [email_address] www.twitter.com/andyjamo Switched On Media p: 02 8248 5054 f: 02 8580 5052 Level 12, 60 Miller St North Sydney NSW 2060