Aims and considerations sheet
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The document outlines the aims and considerations for research on homelessness. It discusses looking at a minimum of 6 existing products across different platforms to understand what to create. The research hopes to question 12 people ages 16-24 who may have experienced homelessness due to family issues. Methods will include interviews, focus groups, and discussions. The research will be successful if understanding of homelessness issues is greatly improved. Sensitivity is needed when discussing homelessness as it involves tragedy and bad memories. Finding people to interview may be difficult but contacting a charity could help. The finished piece may be displayed at bus stops or on a charity's website. Funding issues for charities include lack of fundraising, cuts to government funding, and withdrawn corporate funding.
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The document outlines an aims and considerations sheet for research on homelessness charities. It provides details on the following:
- The student will examine 3 artefacts from homeless charities and compare elements like color schemes, layouts, fonts and images used.
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- Potential problems include insensitive responses, so those will be avoided. The research aims to be presented sensitively since homelessness is a difficult topic.
- The finished work would ideally be displayed on a website to reach a wide international audience. Funding issues for charities like SASH arise if not enough public supportLO2
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Hannah Richards is planning research to inform the design of a product for the charity SASH, which helps homeless young people aged 16-24. She intends to look at 10 existing similar products to compare elements like fonts, images, colors and language used. Her primary research will involve an online survey of 10 people aged 16-18 with 20 questions each to gather their perspectives on homelessness. She recognizes the sensitive nature of the topic and need for respect and sensitivity in her research and questions. Potential challenges include losing work and upsetting or offending respondents, which she will aim to prevent through backups and careful question design.Aims and considerations sheet
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The document outlines plans for research on homeless charities in the UK. It discusses reviewing 3 articles on different homeless charities to gain an understanding without reviewing too many. It also mentions looking at charity posters and websites to learn about how they market themselves and promote donations. The research will examine how homelessness affects young people and look at design elements like fonts, colors, layouts and imagery used in marketing. It aims to distribute a questionnaire to 20 people aged 16-24 who are the target market of the charity SASH and 28-55 year olds who may donate. The research must be sensitive to avoid offensive words or images. Results will be shared via posters in public areas like hospitals and bus stops to promote awareness of homeAims and considerations sheet
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The document outlines the aims and considerations for research on existing products and primary research to help homeless youth. It plans to examine 6 artifacts like posters, websites and leaflets, evaluating fonts, images, layout and information. Primary research will question at least 3 youth ages 14-18, using social media, interviews and surveys. Research will be successful with all needed information obtained. Sensitivity is important in research due to personal backgrounds. Potential problems include lack of answers, but the finished pieces could be displayed in locations frequented by teenagers. Funding issues may challenge organizations if donations are insufficient.Aims and considerations sheet
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The document outlines the aims and considerations for research to create marketing materials for the charity SASH. It discusses looking at 3-5 existing marketing artifacts like leaflets and posters from other campaigns. Primary research would involve interviewing 10-20 people aged 16-24 using open-ended questions to understand perceptions of homelessness without causing offense. Research would be successful if it provides experiences and opinions to inform appropriate and positive representation of SASH's work in the local community. Sensitivity is needed to avoid challenging beliefs or discomfort, and focus groups may be better than individual interviews. Finished pieces could be distributed in youth centers and on the street to spark conversation about the charity. SASH faces potential funding issues if public donations decrease, limiting eventsAims and considerations sheet
Aims and considerations sheetHannah Harkus
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I will need to look at various existing advertising materials like billboards, bus ads, and posters to understand what is effective. I will examine the copy and images to ensure the charity's ads do not offend and make SASH look bad. My primary research will involve questionnaires, surveys, and interviews targeting 16-24 year olds to understand what they like and want from the ads. I need to be sensitive when asking questions to avoid offending or upsetting interviewees. There is a risk of losing research data so contingency plans are needed. The finished ads could run in places like buses, colleges, and hospitals to reach the target audience. SASH faces funding issues as a charity providing housing and support to homeless people.Aims and considerations sheet
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The document outlines the research plan for a project on homelessness. It discusses examining 5-10 existing products to understand design techniques. Primary research will involve surveying 10-30 people aged 16-24 through online and paper questionnaires. The research aims to understand audience interests to create an effective product. Sensitive issues will be avoided in questions. Potential challenges like discomfort could be addressed by avoiding personal questions. The finished pieces may be displayed in public places like schools and transit stations to reach the target audience. Funding is an ongoing issue for the small charity due to their increasing client numbers each year.Aims and Considerations sheet
Aims and Considerations sheetSanemPBM
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The document outlines the aims and considerations for research on homelessness charities. It will analyze 4 artifacts - 2 websites and 2 campaigns - comparing techniques used to raise awareness. The research will question at least 10 peers aged 16-17 and over using an online survey to understand audience expectations. Care will need to be taken with sensitive imagery and responses. Findings will be displayed on websites, posters and leaflets. Key funding issues for charities include relying on public donations.Aims and considerations sheet
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The document outlines plans for research to create promotional materials for a charity called SASH that helps the homeless. It discusses examining existing campaigns to analyze colors, images, writing and effectiveness. It aims to survey 20-30 people ages 16-24 through questionnaires to understand preferences. Potential issues addressed are offending people with images/questions and low response rates, which will be addressed through sensitive questions and approaching people in person. The finished materials are planned to be posted online and in stores to promote awareness and fundraising for the local charity.Aims and considerations sheet
Aims and considerations sheetchamahan
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The document discusses the research plan for a campaign promoting a homeless charity called SASH. It will involve:
1) Analyzing 3-4 existing campaigns through their websites, posters, and leaflets to understand common conventions.
2) Examining a variety of print, online, and broadcast materials to get an in-depth understanding of how different organizations target audiences.
3) Conducting a survey using Survey Monkey to interview 15-20 people of all ages to understand perceptions of SASH's target demographic of 16-24 year olds.
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The document outlines a student's aims and considerations for a research project on creating persuasive posters for a homeless charity. It discusses examining existing posters to analyze persuasive techniques, questioning 15-24 year olds to understand their perspectives, and using websites and blogs to research additional posters. The student wants to display finished posters in highly visible public areas. Sensitivities around participants' experiences with homelessness and potential issues with surveys are noted. Funding difficulties for charities relying on donations are also mentioned.Aims and considerations sheet
Aims and considerations sheetsavannahryan11
?
The document outlines the aims and considerations for research to create marketing materials for the organization SASH. It discusses looking at 5-10 existing marketing artifacts like posters and leaflets to ensure new designs are unique. Primary research would question 5-10 people aged 16-24 using an online survey and direct interviews. Research goals are to understand how to appeal to a variety of people. Sensitivities around questioning those experiencing homelessness and ensuring participation is voluntary are important. Potential barriers include some unwillingness to share personal experiences. Finished pieces may be displayed in places frequented by 16-24 year olds and on public transit to reach a wide audience.Aims and considerations sheet
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The document outlines aims and considerations for research on existing marketing products and primary research to help design new products for an organization called SASH. It discusses:
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Aims and considerations sheethndoja
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The document outlines an aims and considerations sheet for research on homelessness charities. It provides details on the following:
- The student will examine 3 artefacts from homeless charities and compare elements like color schemes, layouts, fonts and images used.
- The primary research will involve surveying 10-24 year olds through an online questionnaire to understand different views on homelessness.
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Hannah Richards is planning research to inform the design of a product for the charity SASH, which helps homeless young people aged 16-24. She intends to look at 10 existing similar products to compare elements like fonts, images, colors and language used. Her primary research will involve an online survey of 10 people aged 16-18 with 20 questions each to gather their perspectives on homelessness. She recognizes the sensitive nature of the topic and need for respect and sensitivity in her research and questions. Potential challenges include losing work and upsetting or offending respondents, which she will aim to prevent through backups and careful question design.Aims and considerations sheet
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The document outlines plans for research on homeless charities in the UK. It discusses reviewing 3 articles on different homeless charities to gain an understanding without reviewing too many. It also mentions looking at charity posters and websites to learn about how they market themselves and promote donations. The research will examine how homelessness affects young people and look at design elements like fonts, colors, layouts and imagery used in marketing. It aims to distribute a questionnaire to 20 people aged 16-24 who are the target market of the charity SASH and 28-55 year olds who may donate. The research must be sensitive to avoid offensive words or images. Results will be shared via posters in public areas like hospitals and bus stops to promote awareness of homeAims and considerations sheet
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The document outlines the aims and considerations for research on existing products and primary research to help homeless youth. It plans to examine 6 artifacts like posters, websites and leaflets, evaluating fonts, images, layout and information. Primary research will question at least 3 youth ages 14-18, using social media, interviews and surveys. Research will be successful with all needed information obtained. Sensitivity is important in research due to personal backgrounds. Potential problems include lack of answers, but the finished pieces could be displayed in locations frequented by teenagers. Funding issues may challenge organizations if donations are insufficient.Aims and considerations sheet
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The document outlines the aims and considerations for research to help market the organization SASH. It discusses looking at 5-10 existing marketing materials like posters, leaflets, and ads to ensure new designs are unique. Primary research would question 5-10 people aged 16-24 using online surveys and interviews. Finished pieces would be displayed in places frequented by that age group like colleges, shops, and on buses and trains. SASH faces funding issues as current funding from the council is being cut, so marketing is needed to gain donations from the communities they help.Aims and Considerations
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The document outlines the research plan for a project on homelessness. It discusses examining 5-10 existing products to understand design techniques. Primary research will involve surveying 10-30 people aged 16-24 through online and paper questionnaires. The research aims to understand audience interests to create an effective product. Sensitive issues will be avoided in questions. Potential challenges like discomfort could be addressed by avoiding personal questions. The finished pieces may be displayed in public places like schools and transit stations to reach the target audience. Funding is an ongoing issue for the small charity due to their increasing client numbers each year.Aims and Considerations sheet
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The document outlines the aims and considerations for research on homelessness charities. It will analyze 4 artifacts - 2 websites and 2 campaigns - comparing techniques used to raise awareness. The research will question at least 10 peers aged 16-17 and over using an online survey to understand audience expectations. Care will need to be taken with sensitive imagery and responses. Findings will be displayed on websites, posters and leaflets. Key funding issues for charities include relying on public donations.Aims and considerations sheet
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The document outlines the aims and considerations for a research project on a social action issue. It discusses plans to conduct secondary research by examining 5 existing artifacts on the topic, such as charity websites and posters. Primary research would involve surveys and interviews of around 10 people to understand misconceptions and knowledge gaps. Sensitive wording would be needed when researching people affected by the issue. Findings would help create an informative campaign to raise awareness, with posters potentially displayed in public places and on social media. Ethical issues like consent for using people's images would need to be addressed. Community demographics could influence the targeted audience and help for the research.Aims and considerations
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The document outlines plans for research to create promotional materials for a charity called SASH that helps the homeless. It discusses examining existing campaigns to analyze colors, images, writing and effectiveness. It aims to survey 20-30 people ages 16-24 through questionnaires to understand preferences. Potential issues addressed are offending people with images/questions and low response rates, which will be addressed through sensitive questions and approaching people in person. The finished materials are planned to be posted online and in stores to promote awareness and fundraising for the local charity.Aims and considerations sheet
Aims and considerations sheetchamahan
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The document discusses the research plan for a campaign promoting a homeless charity called SASH. It will involve:
1) Analyzing 3-4 existing campaigns through their websites, posters, and leaflets to understand common conventions.
2) Examining a variety of print, online, and broadcast materials to get an in-depth understanding of how different organizations target audiences.
3) Conducting a survey using Survey Monkey to interview 15-20 people of all ages to understand perceptions of SASH's target demographic of 16-24 year olds.
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The document outlines a student's aims and considerations for a research project on creating persuasive posters for a homeless charity. It discusses examining existing posters to analyze persuasive techniques, questioning 15-24 year olds to understand their perspectives, and using websites and blogs to research additional posters. The student wants to display finished posters in highly visible public areas. Sensitivities around participants' experiences with homelessness and potential issues with surveys are noted. Funding difficulties for charities relying on donations are also mentioned.Aims and considerations sheet
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The document outlines the aims and considerations for research to create marketing materials for the organization SASH. It discusses looking at 5-10 existing marketing artifacts like posters and leaflets to ensure new designs are unique. Primary research would question 5-10 people aged 16-24 using an online survey and direct interviews. Research goals are to understand how to appeal to a variety of people. Sensitivities around questioning those experiencing homelessness and ensuring participation is voluntary are important. Potential barriers include some unwillingness to share personal experiences. Finished pieces may be displayed in places frequented by 16-24 year olds and on public transit to reach a wide audience.Aims and considerations sheet
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The document outlines aims and considerations for research on existing marketing products and primary research to help design new products for an organization called SASH. It discusses:
1) Examining 2 examples each of different product types like posters, leaflets, and billboards to understand design elements.
2) Conducting a questionnaire survey targeting 16-24 year olds, the organization's focus, hoping for 20-30 responses to get a wide range of feedback.
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Task 1ashboyne
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The document discusses several campaign posters and their purposes. One poster aimed to raise awareness of dog safety by showing a dog in an oven to represent the heat dogs face in cars. Its goal was to change attitudes about leaving dogs in vehicles. Another poster for the "End Poverty 2015" campaign wanted to publicize development goals and end poverty by 2015. A third poster promoted awareness of chest pain dangers by depicting a man's chest morphing into a belt to represent pressure. Its goal was to challenge stereotypes about men not complaining of pain.Irn bru final evaluation
Irn bru final evaluationashboyne
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This document evaluates two can designs and two posters created to advertise Irn Bru 32, a relaunched energy drink.
For the first can design, technical qualities like adding an ellipse shape to the head and drop shadows to bubbles are discussed. Aesthetic qualities like using Irn Bru's traditional color scheme of orange and blue and making nutritional information readable are also highlighted.
The second can design focuses on aesthetics like incorporating the Scottish flag colors and a "twist design" slogan. Time constraints limited technical development.
The first poster adds Irn Bru liquid to James Bond's glass using layer opacity. A more informal font and sticker-like "32" improve readability and advertise the product as new.Task4 mood board irn bru
Task4 mood board irn bruashboyne
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The document discusses potential designs for an Irn Bru can, including font and color options. It considers using traditional Irn Bru orange and blue colors to maintain brand recognition. The font "Husky Stash" is selected as it is attractive and helps text stand out on the can. Further testing shows Husky Stash working well alongside numbers. Additional fonts like "Rosewoodstd regular" and "Gill Sans Ultra Bold" are tested but deemed less readable from a distance. Potential magazine advertisements are discussed, aiming for fun fonts that retain readability and a sense of informality. Slogan ideas for the ads are also proposed.Task4 mood board irn bru
Task4 mood board irn bruashboyne
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The document discusses potential designs for an Irn Bru can, including:
1) Possible colors like blue and orange that continue traditional branding. Maintaining tradition brings recognition.
2) Potential fonts like Husky Stash that could attract consumers with its stretched, attractive design allowing for more creative cans.
3) Testing shows Husky Stash enhances readability when words are by numbers, important for identifying the can. Other fonts hurt readability or attractiveness.
4) Mood board concepts include simple can outlines in color schemes, with the Scottish design advised to pursue.Task4 mood board irn bru
Task4 mood board irn bruashboyne
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The document discusses potential designs for an Irn Bru can, including:
- Traditional Irn Bru colors of blue and orange will be used to maintain brand recognition.
- Five fonts are considered, with Husky Stash selected as it is attractive and works well in designs unlike other fonts.
- Testing shows Husky Stash has extended letters that make words stand out and the title more readable, important for consumers to spot the can.
- Rosewoodstdregular was also tested but poses readability issues unless close up so would hinder sales.Task 3 irn bru
Task 3 irn bruashboyne
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The document outlines several advertising ideas for Irn-Bru across different mediums:
1. A magazine ad featuring a daredevil stunt with an edited-in can of Irn-Bru and the slogan "What would you do for a can of Irn-Bru?"
2. A magazine ad of Olympic champion Chris Hoy holding an oversized can of Irn-Bru after winning with the slogan "Irn Bru, the drink of champions."
3. A web banner of wrestler Booker T holding a can of Irn-Bru instead of a championship belt with the slogan "Irn Bru, can you dig it sucker?"
4. A vertical web banner with "Irn bru
Irn bruashboyne
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This document contains summaries of several advertisements for energy drinks and other beverages:
1) An Irn-Bru advertisement plays on Scottish stereotypes and traditions to appeal to loyal Scottish customers.
2) A Red Bull advertisement humorously edits a famous equation by Albert Einstein to associate their brand with intelligence.
3) A Lucozade advertisement features popular musicians to encourage fans to see the drink as "cool" and includes collectible bottles to appeal to teenagers.Irn bru constraints handout(1)
Irn bru constraints handout(1)ashboyne
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This document discusses the constraints that will impact a marketing project for Irn-Bru 32. It notes that the author has 42 days to complete the project, which should provide enough time. Access to necessary programs and equipment like Photoshop and a camera will be provided. However, restrictions from the Advertising Standards Authority on what can be included in ads may hinder using humor and make it difficult to create a memorable slogan within their guidelines regarding issues like harm and offense. Following the rules of the ASA and CAP is necessary.Writing copy 7 research 1
Writing copy 7 research 1ashboyne
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The document defines and explains several key terms related to press regulation and ethics:
The Press Complaints Commission was the former self-regulatory body for the British press that is being replaced in the wake of the phone hacking scandal due to criticism of its handling of the matter.
The Leveson Inquiry was a public inquiry established to examine press ethics in the aftermath of the scandal. It made recommendations including that the press remain self-regulated under a new independent regulatory body.
Other terms defined include defamation, contempt of court, copyright, the Children & Young Persons Act 1933, confidentiality agreements, and the importance of social and cultural awareness for journalists.Writing copy 7 research 1
Writing copy 7 research 1ashboyne
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The document defines and explains several key terms related to press regulation and ethics:
The Press Complaints Commission was the former self-regulatory body for the British press that is being replaced in the wake of the phone hacking scandal due to criticism of its handling of the matter.
The Leveson Inquiry was a public inquiry established to examine press ethics in the aftermath of the scandal. It made recommendations including that the press remain self-regulated under a new independent regulatory body.
Other terms defined include defamation, contempt of court, copyright, the Children & Young Persons Act 1933 regarding identifying minors, confidentiality agreements, and the importance of social and cultural awareness for journalists.Evaluation of final photographs 2.2
Evaluation of final photographs 2.2ashboyne
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1) The photographer experimented with slow shutter speeds to create blur and reflection effects in their images. They used volunteers as subjects and changed their plans during production.
2) They are pleased with the results, which changed from the initial plans but allowed them to discover new techniques.
3) The photographer evaluates the aesthetic and technical qualities of each image, and explains how they could further develop the ideas, composition, and techniques in additional experiments. They aimed to fulfill the brief of experimental photography.Peer feedback factual layout
Peer feedback factual layoutashboyne
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The student received feedback on three newspaper layout designs. For the broadsheet design, feedback noted that the columns were clear but suggested making the masthead bigger and adding more color. For the tabloid design, feedback liked the use of images and colors but suggested improving the text layout and font. For the fanzine design, feedback said the black and white theme worked well but found the inner article text too small and hard to read. The student agreed with broadsheet feedback but disagreed that the fanzine inner text was illegible, noting it was intentionally amateurish in design.Aims and considerations sheet
- 1. Aims and Considerations sheet Existing Products: How many existing artefacts do you feel you will need to look at? I will be looking at a minimum of 6 existing artefacts in order to gain a greater sense of understanding and knowledge of what I must achieve. What kinds of artefacts are you expecting to look at? I will be looking at artefacts such as: websites, posters, leaflets and many more. Looking at existing products through a variety of platforms will help me when deciding what kind of product I will be making. What elements will you be looking at to help you with your research? Some of the elements I will be looking at to help with my research include: the layout, fonts used, colour scheme Primary Research: How many people would you hope to question as part of your primary research? 12 questions as this would provide an in depth analysis with a clear understanding being provided as a result as well as increased knowledge. What age group would you like to target and why? I will target 16 24 year olds, people who might still be in education and may been homeless due to family trouble and so may be able to have their problems solved and be reconciled with their famiky. What methods will you use? I could participate in one to one interviews, focus groups and a group discussion. How will you know if your research has been successful? My research will have been successful if I have a vastly improved understanding and knowledge of the issue of homelessness.
- 2. Considerations: Why might you need to be sensitive when carrying out research during this project? Homelessness is a often an issue brought out of tragedy and harbour a lot of bad memories for people, because of this people may not feel easy discussing it. Could you face any problems when trying to do this research? If so, is there a way to overcome these? I may not know of any people who are without a home, I could overcome this by contacting the charity SASH and hope they will help me find someone suitable that they have dealt with in their project. Where would you expect your finished pieces to be displayed and distributed? I could look to have my finished piece put in somewhere such as a bus stop or on the SASH website. What funding issues might an organisation like SASH face? A lack of funding because of poor fundraising, the government or county council could cut or even withdraw all funding. Corporate businesses could withdraw funding due to poor profits or finding a different charity to be affiliated with.