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Air Quality & Communications

Creative Concern
Creative Concern

This document discusses communications strategies to improve air quality. It suggests that communications can: 1) inform urban design decisions and achieve behavior change among polluters; 2) increase health professionals' awareness; and 3) alert people to peak pollution times/areas and underpin new programs. Key barriers include invisible pollutants, public perceptions that others are responsible, and behavior change challenges. Other factors to consider are a city's brand, framing justice issues, private sector roles, and empowering public agency. The document analyzes audiences like local authorities and at-risk communities to design iconic actions and creative campaigns that move people through stages like awareness to action.

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Hearts, Minds & Lungs The Communications Challenge on Air Quality
How can communications help? Inform and embolden urban design decisions; Achieve behaviour change amongst those contributing to air pollution; Increase awareness of health professionals, esp. GPs; Alert people to areas and times of peak pollution; Underpin new programmes such as diesel scrappage; and Raise awareness and as a result, provide a mandate for taking action.
Air Quality & Communications
Key issues or barriers The most threatening pollutants are invisible; Most people think the problem is owned by someone else, or the government; Those at greatest risk often have the lowest understanding of the science behind air quality (and are least likely to be contributors); Behaviour change is a signi鍖cant challenge; and Personal liberty vs. the common good is a classic challenge!
Air Quality & Communications
Air Quality & Communications
Air Quality & Communications
Other factors to consider Impact on city brand and attractiveness; How to frame the ecological justice issue; The voices of the private sector and NGOs; How to sustain a sense of empowerment for the public (no fear with agency!) ; and Learnings from TIF/Congestion Charge.
PLACE 43rd PRE-REQUISITES 20th PEOPLE 29th PULSE 39th POTENTIAL 24th PRESENCE 28th GLOBAL CBI 2013
GLOBAL CBI 2013 MANCHESTER AMSTERDAM STOCKHOLM Climate 47 17 40 Cleanliness 33 10 4 Physical attractiveness 46 8 19 Affordability 9 3 27
Air Quality & Communications
Audience snapshot Local authorities and elected members - political will and action Community groups and networks - mobilising support, local mitigation Transport companies - emissions reduction Large employers - behaviour change Professionals - e.g. GPs + Communities at risk - health alerts? Car drivers - behaviour change, diesel switch
Creative campaigns
Air Quality & Communications
Air Quality & Communications
Air Quality & Communications
Air Quality & Communications
Iconic actions
This sculptural facade also doubles as an air-cleaning cladding. The tiles are produced by Elegant Embellishments (called the Prosolve 370e). They are lightweight, thermoformed plastic tiles coated in powdered, photocatalytic titanium dioxide (TiO2) which scrubs pollution from the air. #facade #material #pollution
Air Quality & Communications
What weve learnt from fags
PRECONTEMPLATION CONTEMPLATION PREPARATION ACTION MAINTENANCE TERMINATION People are not intending to take action in the foreseeable future. People are intending to change in the next 6 months. People have made speci鍖c overt modi鍖cations in their life styles. People are intending to take action in the immediate future. People are working to prevent relapse. Individuals are sure they will not return to their old unhealthy habit as a way of coping.
!Awareness/Buy-in Campaign duration Hmmm... interesting So whats the deal? Okay, Im on board! Lets tell the world!
And 鍖nally
BOREDOM IS ALWAYS COUNTER REVOLUTIONARY. ALWAYS. Guy de Bord
Air Quality & Communications
Air Quality & Communications
Air Quality & Communications
Air Quality & Communications
Next steps?

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Air Quality & Communications

  • 1. Hearts, Minds & Lungs The Communications Challenge on Air Quality
  • 2. How can communications help? Inform and embolden urban design decisions; Achieve behaviour change amongst those contributing to air pollution; Increase awareness of health professionals, esp. GPs; Alert people to areas and times of peak pollution; Underpin new programmes such as diesel scrappage; and Raise awareness and as a result, provide a mandate for taking action.
  • 4. Key issues or barriers The most threatening pollutants are invisible; Most people think the problem is owned by someone else, or the government; Those at greatest risk often have the lowest understanding of the science behind air quality (and are least likely to be contributors); Behaviour change is a signi鍖cant challenge; and Personal liberty vs. the common good is a classic challenge!
  • 8. Other factors to consider Impact on city brand and attractiveness; How to frame the ecological justice issue; The voices of the private sector and NGOs; How to sustain a sense of empowerment for the public (no fear with agency!) ; and Learnings from TIF/Congestion Charge.
  • 9. PLACE 43rd PRE-REQUISITES 20th PEOPLE 29th PULSE 39th POTENTIAL 24th PRESENCE 28th GLOBAL CBI 2013
  • 10. GLOBAL CBI 2013 MANCHESTER AMSTERDAM STOCKHOLM Climate 47 17 40 Cleanliness 33 10 4 Physical attractiveness 46 8 19 Affordability 9 3 27
  • 12. Audience snapshot Local authorities and elected members - political will and action Community groups and networks - mobilising support, local mitigation Transport companies - emissions reduction Large employers - behaviour change Professionals - e.g. GPs + Communities at risk - health alerts? Car drivers - behaviour change, diesel switch
  • 19. This sculptural facade also doubles as an air-cleaning cladding. The tiles are produced by Elegant Embellishments (called the Prosolve 370e). They are lightweight, thermoformed plastic tiles coated in powdered, photocatalytic titanium dioxide (TiO2) which scrubs pollution from the air. #facade #material #pollution
  • 21. What weve learnt from fags
  • 22. PRECONTEMPLATION CONTEMPLATION PREPARATION ACTION MAINTENANCE TERMINATION People are not intending to take action in the foreseeable future. People are intending to change in the next 6 months. People have made speci鍖c overt modi鍖cations in their life styles. People are intending to take action in the immediate future. People are working to prevent relapse. Individuals are sure they will not return to their old unhealthy habit as a way of coping.
  • 23. !Awareness/Buy-in Campaign duration Hmmm... interesting So whats the deal? Okay, Im on board! Lets tell the world!