Air Show Experience Sponsorship Program
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Air shows may be the best kept secret in marketing. National brands just need to be educated about how demographically-attractive and engaged the audiences are. Furthermore, The air show environment is open, uncluttered and well-suited for a broad variety of sponsorship activations.
![Throttle Up Your Return on
2016 Sponsorship Spending
Air shows are likely to grow even more popular with marketers as they learn of the
events unusually broad-based demographics and fan loyalty.
- Adweek
We sponsor a lot of events - this
[Thunder Over the Boardwalk, the
Atlantic City Air Show] is the event that
our customers remember through out the
year and start asking early for tickets to.
- Brian Juleskusky
Senior VP, Bank of America
All of the feedback was unanimous. They
loved the location and VIP treatment -
many of them had been to the show
before, but not like this! It was a great
opportunity for us to spend time with them
and we can't wait for next year!
- Pepe Miller
VP, Ad Sales, Midwest Region
Discovery Networks
Fina is involved with air shows for three
reasons. First, its the most efficient
event marketing vehicle weve found in
terms of cost. Second, we achieve a
greater density of brand awareness
Third is the opportunity we have to
interact with a large crowd. For us, it
means signing up credit cards. For
another sponsor, it may mean product
research. The opportunities are limitless.
- Mark Palmer
Manager, Corporate Communications,
Fina Oil & Chemical Company
For more details, contact Phillip Hurst
407.399.3300
Phillip@HurstGroup.US
息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.](https://image.slidesharecdn.com/sponsorship-airshowexperienceseriesv1-151203144750-lva1-app6891/85/Air-Show-Experience-Sponsorship-Program-17-320.jpg)
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Air Show Experience Sponsorship Program
- 1. UNIQUE NEW SPONSORSHIP: AIR SHOWS Top North American Air Shows Attended Annually by Tens of Millions Captive Audience with Attractive Demographics Uncluttered Marketing Environment The 2016 AIR SHOW EXPERIENCE SERIES 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 2. Who Sponsors Reach with Air Show Audiences 18 - 34, 34% 35 - 54, 45% AGE Male, 60% Female, 40% GENDER Source: International Council of Air Shows 1 - 4 Hours, 38% 4 - 8 Hours, 47% 8+ Hours, 11% SHOW DWELL TIME 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 3. Computers & Technology, 10% Management, Sales & Marketing, 22% Professional Services, 14% OCCUPATION Some College, 37% High School Graduate, 16% 4-Year Degree, 27% Post Graduate, 16% EDUCATION $18K - $35K, 16% $35K - $75K, 34%$75K - $100K, 16% $100K +, 25% HOUSEHOLD INCOME Who Sponsors Reach with Air Show Audiences Source: International Council of Air Shows息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 4. are regular participants in many activities: 48% hike/jog/walking. 32% biking. 28% Theater/concerts/ shows. 21% Watersports/boating. also attend major sporting events: 39% NFL 19% NCAA Football 27% MLB 23% NASCAR Who Sponsors Reach with Air Show Audiences are Affluent: 65% own their home. 43% bought a new car/truck in last 3 years. 28% have an investment portfolio. 10% own a vacation home BASED ON ATTENDEE SURVEYS, AIR SHOW AUDIENCES Source: International Council of Air Shows息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 5. On-Site Benefits for B2B Sponsors A High-Energy, Thrilling Environment VIP Hospitality Chalets, Special Access for Guests & Clients Unforgettable Siteseeing Flights and Ridealongs Meet & Greets with World-Class Pilots Astronaut and Celebrity Pilots Speaking Engagements Up Close with Amazing Military & Corporate Airplanes 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 6. Large Exhibit/Sales Footprints Available Uncluttered Setting for more Effective Marketing Excellent Brand Density of Exposure Great for Sampling, Contests and Product Giveaways Partnerships with Non-competing Products and Services Intense Fan Loyalty Identification with Popular Charitable Causes On-Site Benefits for B2C Sponsors 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 7. On-Site Benefit for All Sponsors Air show fans are captive; they stay at show all day. Fans are emotionally engaged, sharing common themes of excitement, amazement, inspiration and awe. Fans leave happy: unlike sporting events, there are no winners and losers - everyone enjoys the show together. Fans consider air show admission a great family entertainment value, have time and money to spend on-site. 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 8. The Air Show Experience platforms facilitate effective execution of sponsorship objectives, including: Brand Messaging Sales/Activations Social Media Interactions Content on the platforms Integrates your brand, ensuring constant fan interaction Can be custom-created to associate with show performers, storylines Carries on after event Is Interactive and social Delivers measurable results Produces actionable data The Airshow Experience Platforms Multiple Channels for Innovative Marketing Video Walls Hospitality Venue Social Media Mobile App Digital Signage Kiosks Digital Distribution 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 9. HOSPITALITY & EXHIBIT SPACE EXECUTION We work with show to fulfill sponsor needs for exhibit space or hospitality. Exhibit traffic is driven by contests, geo-enabled app, in live video feed. Can include interviews with company representatives. BENEFITS Direct touchpoint with upscale consumer audiences. Outstanding sampling opportunities. Uncluttered by other non-endemic (non-aviation) marketers. The Airshow Experience Platforms Multiple Channels for Innovative Marketing 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 10. LED WALLS EXECUTION Live, must watch production for audiences on-site. Sponsorship integrated into content. Cross-promotion of other platforms, sponsor exhibit. BENEFITS 68% Message retention of (vs. 10% for just PA reads) Sponsors content. Drive on-site sampling. Drive sponsor website and social media traffic. The Airshow Experience Platforms Multiple Channels for Innovative Marketing 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 11. MOBILE APP EXECUTION Compelling content integrated with other platforms Interactive participation: voting, contests, social posting BENEFITS Database of participants Sponsor branding Sponsor content Couponing Push messaging The Airshow Experience Platforms Multiple Channels for Innovative Marketing 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 12. DIGITAL DISTRIBUTION EXECUTION Global extension of on-site feed multiplies sponsor exposure. Partnerships with major digital content distributors. Pre-, during and post-broadcast promotion by distributors. BENEFITS Remains available on-demand multiplier of in-show sponsor exposure Allows real-time call to action for sponsors Drive sponsor website and social media traffic The Airshow Experience Platforms Multiple Channels for Innovative Marketing 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 13. SOCIAL MEDIA EXECUTION Sponsors SM feeds are layers on top of race and race team feeds SM producer continuously cross-posts, drives trends and promotes sponsor SM BENEFITS Measurable growth in captured SM customers SM traffic spike during and after event Allows real-time call to action for sponsors Allows sponsor influencer status opportunity The Airshow Experience Platforms Multiple Channels for Innovative Marketing 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 14. DATE MARKET DMA ATTENDANCE March 16 Tampa FL 13 200,000 April 20 Lakeland FL 250,000 May 18 Wantagh NY 1 125,000 May 25 Kingstown RI 200,000 June 15 Dayton OH 65,000 July 20 Oshkosh WI 35 400,000 July 27 Seattle WA 14 200,000 August 10 Chicago IL 3 1,500,000 August 24 Ypsilanti MI 100,000 August 24 Cleveland OH 19 75,000 September 7 Fort Worth TX 5 50,000 September 28 Sacramento CA 20 100,000 September 28 San Diego CA 28 500,000 October 12 Millington TN 80,000 October 19 Lake Charles LA 100,000 October 26 Atlanta GA 9 150,000 October 26 Houston TX 10 100,000 November 2 Pensacola FL 100,000 Choice of Air Shows Across Many Top DMAs With over 250 annual North American air shows, virtually every major market is covered. Sponsors choose shows best suited to their customer base and marketing goals. SELECT 2015 Air Shows 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 15. ACTIVATION Aggregated Single Show On-Site Benefits (16 Show Days) Average EXHIBIT/SAMPLING Exhibit Foot Traffic 127,500 21,250 Samples Distributed 63,750 10,625 HOSPITALITY Chalet Complimentary Guest Passes On-Site Signage/Recognition Jumbotron Physical Signage Impressions 4,250,000 708,333 PR/Verbal Announcements Impressions 4,250,000 708,333 Opportunity to speak/intro. (b) Impressions 850,000 141,667 Jumbotron Billboard (b) Impressions 15,937,500 2,656,250 Jumbotron Commercial (b) Impressions 16,575,000 2,762,500 Website/Digital/Social Media Website Visits Driven Unique Visits 85,500 14,250 New Facebook/Twitter Likes/Followers 12,750 2,125 Official Programs/Publications Programs, Tickets, etc. Impressions 637,500 106,250 AGGREGATE SPONSORSHIP SUMMARY Sponsorship Package Summary Value & Benefits 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 16. Aggregate Value Average Single (6 Shows) Show Value VALUATION Show Attendance (All Days) 850,000 141,667 On-Site Benefits $71,000 $11,833 On-Site Signage/Recognition $515,738 $85,956 Website/Digital/Social Media $639,600 $106,600 Official Programs/Publications $27,094 $4,516 Total Tangible Value $1,083,131 $180,522 Intangible Value $806,933 $134,489 TOTAL VALUE $1,890,064 $315,011 AGGREGATE SPONSORSHIP SUMMARY Sponsorship Package Summary Value & Benefits Total Value all Benefits: $1.0 Million Packages will be custom-built for sponsors based on number of shows, which platforms are utilized and what creative used 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
- 17. Throttle Up Your Return on 2016 Sponsorship Spending Air shows are likely to grow even more popular with marketers as they learn of the events unusually broad-based demographics and fan loyalty. - Adweek We sponsor a lot of events - this [Thunder Over the Boardwalk, the Atlantic City Air Show] is the event that our customers remember through out the year and start asking early for tickets to. - Brian Juleskusky Senior VP, Bank of America All of the feedback was unanimous. They loved the location and VIP treatment - many of them had been to the show before, but not like this! It was a great opportunity for us to spend time with them and we can't wait for next year! - Pepe Miller VP, Ad Sales, Midwest Region Discovery Networks Fina is involved with air shows for three reasons. First, its the most efficient event marketing vehicle weve found in terms of cost. Second, we achieve a greater density of brand awareness Third is the opportunity we have to interact with a large crowd. For us, it means signing up credit cards. For another sponsor, it may mean product research. The opportunities are limitless. - Mark Palmer Manager, Corporate Communications, Fina Oil & Chemical Company For more details, contact Phillip Hurst 407.399.3300 Phillip@HurstGroup.US 息 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.