This document discusses the US government market for aviation and aerospace technologies. It notes that government contracts help companies maintain technology, increase productivity, eliminate unprofitable lines of business, add new capabilities, and balance military and commercial work. It also discusses opportunities to transfer defense technologies to commercial applications like avionics, air traffic control, aircraft maintenance, upgrades, and various civil applications. The document outlines challenges in the civil aviation market like high development costs, limited order volumes for passenger jets, and the importance of international strategies for manufacturers. It analyzes various factors affecting aircraft sales like economic growth, inflation, fleet capacity, replacement needs, and airline profitability.
2. The US Goverment Market
Contracts for maintaining technology
Increase productivity and competitiveness
Eliminate less profitable lines of business
Add new capabilities
Balance military and commercial work
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3. The US Goverment Market
Defense business move to commercial business;
Application of technology to commercial
avionics
Air traffic controls system
a/c maintenance
a/c up grades
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4. The US Goverment Market
Civil Business Opportunities:
Highway traffic management
Potential hybrid car market
Hazardous waste and weapon disposal
Environmental sensing
High speed data transmission
Space satellite communication
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5. The US Goverment Market
Civil Business Opportunities:
Law enforcement
a/c surveillance
Smart computer-linked police cars
Biosensing of drugs and bomb making
chemicals
Tv satellite services
Software conversion
Factory automation
Light rail system
Cellular telephone system 5
6. The US Goverment Market
NASA :
Zero growth
Recognize importance of space programs
from technical, environmental and
commercial standpoint
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7. Civil Aviation Market
National market is vital
International market is compelling
Invesments for new programs
$5 billion (development and tooling
cost- commercial transport program)
4 years wait for deliveries and revenue
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8. Civil Aviation Market
Commercial passenger jets order volume is
limited and low
400-600 a/c must be sold for break-even point
% 40 general aviation a/c sales: $55 billion
International strategies is important for civil a/
c manufacture
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9. Air Transport
Need for new jetliners is evident
Fleets older, less efficient; need replaced
Economy:
1990- recession; lost $ 13 billion
1999-peak-profit
2001- slow down
Earlier over 20 big companies
Now is two: Boing, Airbus
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10. Air Transport
Cost of developing new a/c is higher
Generation of a/c successor a/c is higher
Uncertainities of the marketplace
Spiral cost of development
New a/c risky venture
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11. Challenges in Air Transport
Long distance, more passenger, low cost
Developing new cost efficient a/c
Composite materials less fuel cost
The cost of development is high
The cost of no development is higher
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12. Challenges in Air Transport
International collaboration is key strategy
Joint programs
Offset programs
Strengthen foreign industry
Know-how sharing
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13. Factors Affecting Sales
% 40 commercial jets US Airliners
After 1997:
Order and sales increased
256 to 620
Civil aviation has history of cycles
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14. Factors Affecting Sales
Economic Growth :
Influences the demand
Companies build on
Service new outputs
Unemployment declines
Business travels increase
Income rises, leisure travel increases
Air traffic inresases :
Every % 1 increase in growth
3 % increase in air traffic
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15. Factors Affecting Sales
Inflation :
Escalate labor
Escalate fuel costs
Prices get higher :
Interest rates get higher
Business declines
Air traffic declines
Profits decline
Aircraft financing becomes prohibitive
Long term programs inrease
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16. Factors Affecting Sales
Fleet Capacity :
The passengers load is used to measure
ailine capacity utilization
High load factors improve airline revenues
Purchase or lease planes
Fleet capacities increasing
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17. Factors Affecting Sales
Replacement Aircraft :
To increase capacity
To replace older a/c (less efficient models)
Aviation regulations :
Necessities
Low stage noise level US, 1999
3000 a/c grounded
There is a constant demand for
replacements
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18. Factors Affecting Sales
Airline Profitibility :
Small models : $ 25 million
Jumbo jets : $ 140 million
Need to raise capital in the finacial market
Show to investors that they are profitiable
US Airways filed for bankruptcy
Over % 90 of the passengers flies on
discount fares or low-cost airlines
Stock pricess get low
Only source of funds is debt market
Not easy business
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19. Factors Affecting Sales
A Cyclical Industry :
Since 1970, five peaks in orders for three
years period
Since 1960, six peaks in deliveries
Decline is usually deep (% 50)
Growth and recession together
One year lag between order and delivery
Two years to double the production rate
Inbalance between demand and supply
Lack or excess capacity
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21. Factors Affecting Sales
Future Trends :
Economic growth and low inflation
Nevertheles cycles, deliviries rising for the
past 40 years
Deliviries will continue to climb (will
double in 2020 and 2030s)
Will depend on international economic
growth
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22. General Aviation
The highest shipment in 1978
The lowest shipment in 1994
High :
A/c prices
Interest rates
Operating costs
Product liability costs
Downward cycle
Change in :
Life style
Tax laws
Foreign competition 22
23. General Aviation
Broad structural change from bankruptcies,
collaborations, joint ventures
1994 General Aviation Revitalization Act :
Limited product liability for older a/c
Small business jets : Fuel efficiency
Requirement of considerable ground support :
Facilities, terminals, offices
Shuttles, trucks
Energy
Personnel...
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24. General Aviation
Hub airports will be established
Efficient use of time will be driving
factor
Big carriers will fly only high load
factored centers (hihg density markets)
Regional airlines will grow to satisfy
regional needs
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25. Related Products and Services
Technology is simply knowledge
It is transferable
Aerospace industry has pursued a program of
technology transfer
Increase in sales : $ 3 billion to $ 28 billion
To transfer technology:
Medical instrumentation
Hospital management
Mas transportation
Public safety
Environmental protection
Energy 25
26. Contribution to the Economy
No one questions aviations importance as an
essential form of transportation
Quick, efficient, safe
Aviations final products are passengers and
cargo
In 2004, scheduled :
698 million passengers
2.8 billion ton miles of cargo
9 million departures
Unscheduled :
11 million passengers
6 billion ton miles of cargo
400 thousands departures 26
27. Contribution to the Economy
Increase will continue
In 1970, with economic derequlation of airlines,
Just In Time (JIT) shipping facilitated :
Expanded services at lower costs
Shorthened production and development cycle
times
Eliminated excessive inventory in logistics
chain
Without air express service, business unable to
realize JIT
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28. Contribution to the Economy
Air Transport :
Lower lead times
Quicker customer response times
Improved flexibility
Reduced inventory
Cost and time advantage
Reliability
Time definite quarantee
Less complicated logistics chain :
One stop shopping
Door to door service
Single vendor
Seamless trucking, warehousing, distribution 28
29. Contribution to the Economy
Economic impact types :
Direct impacts (in 2000) :
$ 343.7 billion (financial transactions for
passengers, air cargo and provision of a/c)
4.2 million jobs
Indirect impact :
$ 254.9 billion (financial transactions linked
to the use of aviation, off airport expenditures
by travellers)
3.2 million jobs (supply chain related
industry)
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30. Contribution to the Economy
Economic impact types :
Induced impact :
$ 903.5 billion (multiplier implications of
direct and indirect impacts)
11.2 million jobs
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