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AVM 202
Introduction to Aviation
   Air Transportation
        (Week-3)
    Dr.Hakk脹 Doankaya
                         1
The US Goverment Market


 Contracts for maintaining technology
 Increase productivity and competitiveness
 Eliminate less profitable lines of business
 Add new capabilities
 Balance military and commercial work




                                                2
The US Goverment Market


 Defense business move to commercial business;

    Application of technology to commercial
   avionics
    Air traffic controls system
    a/c maintenance
    a/c up grades


                                               3
The US Goverment Market

 Civil Business Opportunities:

    Highway traffic management
    Potential hybrid car market
    Hazardous waste and weapon disposal
    Environmental sensing
    High speed data transmission
    Space satellite communication


                                           4
The US Goverment Market
 Civil Business Opportunities:

    Law enforcement
    a/c surveillance
    Smart computer-linked police cars
    Biosensing of drugs and bomb making
   chemicals
    Tv satellite services
    Software conversion
    Factory automation
    Light rail system
    Cellular telephone system             5
The US Goverment Market


  NASA :
     Zero growth
     Recognize importance of space programs
    from technical, environmental and
    commercial standpoint




                                          6
Civil Aviation Market


 National market is vital
 International market is compelling
     Invesments for new programs
         $5 billion (development and tooling
        cost- commercial transport program)
         4 years wait for deliveries and revenue



                                               7
Civil Aviation Market


 Commercial passenger jets order volume is
limited and low
 400-600 a/c must be sold for break-even point
 % 40 general aviation a/c sales: $55 billion
 International strategies is important for civil a/
c manufacture




                                                  8
Air Transport
 Need for new jetliners is evident
 Fleets older, less efficient; need replaced
 Economy:
    1990- recession; lost $ 13 billion
    1999-peak-profit
    2001- slow down

 Earlier over 20 big companies
 Now is two: Boing, Airbus

                                                9
Air Transport

 Cost of developing new a/c is higher
 Generation of a/c  successor a/c is higher
 Uncertainities of the marketplace
 Spiral cost of development
 New a/c risky venture




                                           10
Challenges in Air Transport

  Long distance, more passenger, low cost
  Developing new cost efficient a/c
  Composite materials  less fuel cost
  The cost of development is high
  The cost of no development is higher




                                             11
Challenges in Air Transport

  International collaboration is key strategy
      Joint programs
      Offset programs
      Strengthen foreign industry
      Know-how sharing




                                                 12
Factors Affecting Sales

 % 40 commercial jets  US Airliners
 After 1997:
    Order and sales increased
    256 to 620
 Civil aviation has history of cycles




                                         13
Factors Affecting Sales
 Economic Growth :
    Influences the demand
    Companies build on
    Service new outputs
    Unemployment declines
    Business travels increase
    Income rises, leisure travel increases
    Air traffic inresases :
        Every % 1 increase in growth
        3 % increase in air traffic
                                              14
Factors Affecting Sales
 Inflation :
     Escalate labor
     Escalate fuel costs
     Prices get higher :
        Interest rates get higher
        Business declines
        Air traffic declines
     Profits decline
     Aircraft financing becomes prohibitive
     Long term programs inrease
                                               15
Factors Affecting Sales

 Fleet Capacity :
    The passengers load is used to measure
   ailine capacity utilization
    High load factors improve airline revenues

    Purchase or lease planes
    Fleet capacities increasing



                                            16
Factors Affecting Sales

 Replacement Aircraft :
    To increase capacity
    To replace older a/c (less efficient models)
    Aviation regulations :
       Necessities
       Low stage noise level  US, 1999
       3000 a/c grounded
    There is a constant demand for
   replacements

                                              17
Factors Affecting Sales
 Airline Profitibility :
    Small models : $ 25 million
    Jumbo jets : $ 140 million
    Need to raise capital in the finacial market
    Show to investors that they are profitiable
    US Airways filed for bankruptcy
    Over % 90 of the passengers flies on
   discount fares or low-cost airlines
    Stock pricess get low
    Only source of funds is debt market
    Not easy business
                                              18
Factors Affecting Sales
 A Cyclical Industry :
    Since 1970, five peaks in orders for three
   years period
    Since 1960, six peaks in deliveries
    Decline is usually deep (% 50)
    Growth and recession together
    One year lag between order and delivery
    Two years to double the production rate
    Inbalance between demand and supply
    Lack or excess capacity

                                             19
Factors Affecting Sales




                          20
Factors Affecting Sales

 Future Trends :
    Economic growth and low inflation
    Nevertheles cycles, deliviries rising for the
     past 40 years
    Deliviries will continue to climb (will
     double in 2020 and 2030s)
    Will depend on international economic
     growth


                                              21
General Aviation
 The highest shipment in 1978
 The lowest shipment in 1994
 High :
    A/c prices
    Interest rates
    Operating costs
    Product liability costs
 Downward cycle
 Change in :
    Life style
    Tax laws
    Foreign competition         22
General Aviation
 Broad structural change from bankruptcies,
  collaborations, joint ventures
 1994 General Aviation Revitalization Act :
    Limited product liability for older a/c
 Small business jets : Fuel efficiency
 Requirement of considerable ground support :
    Facilities, terminals, offices
    Shuttles, trucks
    Energy
    Personnel...

                                            23
General Aviation

 Hub airports will be established
 Efficient use of time will be driving
factor
 Big carriers will fly only high load
factored centers (hihg density markets)
 Regional airlines will grow to satisfy
regional needs



                                           24
Related Products and Services
   Technology is simply knowledge
   It is transferable
   Aerospace industry has pursued a program of
  technology transfer
   Increase in sales : $ 3 billion to $ 28 billion
   To transfer technology:
       Medical instrumentation
       Hospital management
       Mas transportation
       Public safety
       Environmental protection
       Energy                                        25
Contribution to the Economy
  No one questions aviations importance as an
 essential form of transportation
  Quick, efficient, safe
  Aviations final products are passengers and
 cargo
  In 2004, scheduled :
      698 million passengers
      2.8 billion ton miles of cargo
      9 million departures
      Unscheduled :
          11 million passengers
          6 billion ton miles of cargo
          400 thousands departures               26
Contribution to the Economy
  Increase will continue
  In 1970, with economic derequlation of airlines,
 Just In Time (JIT) shipping facilitated :
      Expanded services at lower costs
      Shorthened production and development cycle
     times
      Eliminated excessive inventory in logistics
     chain
  Without air express service, business unable to
 realize JIT
                                              27
Contribution to the Economy
 Air Transport :
    Lower lead times
    Quicker customer response times
    Improved flexibility
    Reduced inventory
    Cost and time advantage
    Reliability
    Time definite quarantee
 Less complicated logistics chain :
    One stop shopping
    Door to door service
    Single vendor
    Seamless trucking, warehousing, distribution   28
Contribution to the Economy
 Economic impact types :
    Direct impacts (in 2000) :
        $ 343.7 billion (financial transactions for
       passengers, air cargo and provision of a/c)
        4.2 million jobs
    Indirect impact :
        $ 254.9 billion (financial transactions linked
       to the use of aviation, off airport expenditures
       by travellers)
        3.2 million jobs (supply chain related
       industry)

                                                    29
Contribution to the Economy


 Economic impact types :
    Induced impact :
        $ 903.5 billion (multiplier implications of
       direct and indirect impacts)
        11.2 million jobs




                                                       30
Thank you

Questions ?

              31

More Related Content

air transportation (week-3) -

  • 1. AVM 202 Introduction to Aviation Air Transportation (Week-3) Dr.Hakk脹 Doankaya 1
  • 2. The US Goverment Market Contracts for maintaining technology Increase productivity and competitiveness Eliminate less profitable lines of business Add new capabilities Balance military and commercial work 2
  • 3. The US Goverment Market Defense business move to commercial business; Application of technology to commercial avionics Air traffic controls system a/c maintenance a/c up grades 3
  • 4. The US Goverment Market Civil Business Opportunities: Highway traffic management Potential hybrid car market Hazardous waste and weapon disposal Environmental sensing High speed data transmission Space satellite communication 4
  • 5. The US Goverment Market Civil Business Opportunities: Law enforcement a/c surveillance Smart computer-linked police cars Biosensing of drugs and bomb making chemicals Tv satellite services Software conversion Factory automation Light rail system Cellular telephone system 5
  • 6. The US Goverment Market NASA : Zero growth Recognize importance of space programs from technical, environmental and commercial standpoint 6
  • 7. Civil Aviation Market National market is vital International market is compelling Invesments for new programs $5 billion (development and tooling cost- commercial transport program) 4 years wait for deliveries and revenue 7
  • 8. Civil Aviation Market Commercial passenger jets order volume is limited and low 400-600 a/c must be sold for break-even point % 40 general aviation a/c sales: $55 billion International strategies is important for civil a/ c manufacture 8
  • 9. Air Transport Need for new jetliners is evident Fleets older, less efficient; need replaced Economy: 1990- recession; lost $ 13 billion 1999-peak-profit 2001- slow down Earlier over 20 big companies Now is two: Boing, Airbus 9
  • 10. Air Transport Cost of developing new a/c is higher Generation of a/c successor a/c is higher Uncertainities of the marketplace Spiral cost of development New a/c risky venture 10
  • 11. Challenges in Air Transport Long distance, more passenger, low cost Developing new cost efficient a/c Composite materials less fuel cost The cost of development is high The cost of no development is higher 11
  • 12. Challenges in Air Transport International collaboration is key strategy Joint programs Offset programs Strengthen foreign industry Know-how sharing 12
  • 13. Factors Affecting Sales % 40 commercial jets US Airliners After 1997: Order and sales increased 256 to 620 Civil aviation has history of cycles 13
  • 14. Factors Affecting Sales Economic Growth : Influences the demand Companies build on Service new outputs Unemployment declines Business travels increase Income rises, leisure travel increases Air traffic inresases : Every % 1 increase in growth 3 % increase in air traffic 14
  • 15. Factors Affecting Sales Inflation : Escalate labor Escalate fuel costs Prices get higher : Interest rates get higher Business declines Air traffic declines Profits decline Aircraft financing becomes prohibitive Long term programs inrease 15
  • 16. Factors Affecting Sales Fleet Capacity : The passengers load is used to measure ailine capacity utilization High load factors improve airline revenues Purchase or lease planes Fleet capacities increasing 16
  • 17. Factors Affecting Sales Replacement Aircraft : To increase capacity To replace older a/c (less efficient models) Aviation regulations : Necessities Low stage noise level US, 1999 3000 a/c grounded There is a constant demand for replacements 17
  • 18. Factors Affecting Sales Airline Profitibility : Small models : $ 25 million Jumbo jets : $ 140 million Need to raise capital in the finacial market Show to investors that they are profitiable US Airways filed for bankruptcy Over % 90 of the passengers flies on discount fares or low-cost airlines Stock pricess get low Only source of funds is debt market Not easy business 18
  • 19. Factors Affecting Sales A Cyclical Industry : Since 1970, five peaks in orders for three years period Since 1960, six peaks in deliveries Decline is usually deep (% 50) Growth and recession together One year lag between order and delivery Two years to double the production rate Inbalance between demand and supply Lack or excess capacity 19
  • 21. Factors Affecting Sales Future Trends : Economic growth and low inflation Nevertheles cycles, deliviries rising for the past 40 years Deliviries will continue to climb (will double in 2020 and 2030s) Will depend on international economic growth 21
  • 22. General Aviation The highest shipment in 1978 The lowest shipment in 1994 High : A/c prices Interest rates Operating costs Product liability costs Downward cycle Change in : Life style Tax laws Foreign competition 22
  • 23. General Aviation Broad structural change from bankruptcies, collaborations, joint ventures 1994 General Aviation Revitalization Act : Limited product liability for older a/c Small business jets : Fuel efficiency Requirement of considerable ground support : Facilities, terminals, offices Shuttles, trucks Energy Personnel... 23
  • 24. General Aviation Hub airports will be established Efficient use of time will be driving factor Big carriers will fly only high load factored centers (hihg density markets) Regional airlines will grow to satisfy regional needs 24
  • 25. Related Products and Services Technology is simply knowledge It is transferable Aerospace industry has pursued a program of technology transfer Increase in sales : $ 3 billion to $ 28 billion To transfer technology: Medical instrumentation Hospital management Mas transportation Public safety Environmental protection Energy 25
  • 26. Contribution to the Economy No one questions aviations importance as an essential form of transportation Quick, efficient, safe Aviations final products are passengers and cargo In 2004, scheduled : 698 million passengers 2.8 billion ton miles of cargo 9 million departures Unscheduled : 11 million passengers 6 billion ton miles of cargo 400 thousands departures 26
  • 27. Contribution to the Economy Increase will continue In 1970, with economic derequlation of airlines, Just In Time (JIT) shipping facilitated : Expanded services at lower costs Shorthened production and development cycle times Eliminated excessive inventory in logistics chain Without air express service, business unable to realize JIT 27
  • 28. Contribution to the Economy Air Transport : Lower lead times Quicker customer response times Improved flexibility Reduced inventory Cost and time advantage Reliability Time definite quarantee Less complicated logistics chain : One stop shopping Door to door service Single vendor Seamless trucking, warehousing, distribution 28
  • 29. Contribution to the Economy Economic impact types : Direct impacts (in 2000) : $ 343.7 billion (financial transactions for passengers, air cargo and provision of a/c) 4.2 million jobs Indirect impact : $ 254.9 billion (financial transactions linked to the use of aviation, off airport expenditures by travellers) 3.2 million jobs (supply chain related industry) 29
  • 30. Contribution to the Economy Economic impact types : Induced impact : $ 903.5 billion (multiplier implications of direct and indirect impacts) 11.2 million jobs 30