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How to Increase 
Profits with Airbnb
Sponsored by
WELCOME
Lucas Hall, PMP
 Landlord, 10+ yrs
 5 Prop / 3 States
 IT Consultant
 Founder, Landlordology
 Community Manager, Cozy
@landlordology
Modern Property Management
www.cozy.co
www.landlordology.com
GUEST SPEAKER
www.LeadingLandlord.com
Al Williamson
How to Increase 
Profits with Airbnb
Sponsored by
WHAT YOULL LEARN
1. The most lucrative way to operate a
rental business
2. Why every multifamily landlord
should have at least one short-term
unit
3. About an exciting new opportunity -
just for landlords
 Landlord, 20+ yrs
 11 Units, 10 res., 3 short
 Civil Engineer
 Community Advocate
 Pro鍖t Addict
MY STORY
LeadingLandlord.com
Al Williamson
COMMUNITY CLEANUP
AS FEATURED ON
Mr. Landlord
Conventions
WHY SHORT-TERM RENTALS?
1. Our culture is moving away from
the establishment
2. We are more mobile than ever
3. There is a growing preference
for shared resources 
(Uber, Amazon, Luxury Purse, etc.)
 Traditional Landlording
 Renting Rooms
 Rooming House
 Storage Units
 Short-Stay (Airbnb/VRBO)
 Corporate Housing
I TRIED IT ALL
MY DAY JOB
Airbnb for Landlords - How to Increase Profits with Airbnb - Al Williamson
I TRAVELLED A LOT
HOSTING OBJECTIVES
All Airbnb
Listings
Non-shared
Units
Business
Travel
Ready
MORE NET INCOME
$$
$
Airbnb Business Travel Ready Traditional Landlording
LONG-TERM OPPORTUNITY
NETPROFIT
TIME
Startup Costs
$0
Traditional Landlording
Airbnb Business Travel
TOURISTS VS. TRAVELERS
DAILY HOTEL ALLOWANCE
Per Diem Rates
gsa.gov/perdiem
BUSINESS TRAVEL READY
airbnb.com/business-travel-ready
QUALIFICATIONS
1. Non-Owner Occupied Listing
2. 5 stars for only 60% of reviews
3. Same amenities as a 4-Star Hotel
4. 3 Reviews
ADDL QUALIFICATIONS
To maximize pro鍖ts, I must 
exceed expectations 
on things that matter 
by a small margin.

THE RULE
BE INTENTIONAL
To maximize pro鍖ts, I must
exceed expectations 
on things that matter 
by a small margin.

THE RULE
HIERARCHY OF NEEDS
Priority Perceived Need How You Meet the Need
Highest Personal Safety Add a slide latch to the door

Cleanliness Make things look and smell clean
Comfortable bed  sleep
experience
Pillow top, mid-grade or better sheets,
variety of pillows
Fully equipped, easy to use
kitchen
Get basic pots, pans, cooking utensils, etc.
Brand names arent required.
Intuitive/well marked 
heating and cooling system
Use the icons in this kit and create your
own as needed
Lowest Pleasant environment Hang more mirrors than pictures
 To maximize pro鍖ts, I must
exceed expectations
on things that matter 
by a small margin.
THE RULE
 Earn 5-Star reviews
for as little of an investment as
possible
theres no
6-Star Review
YOUR GOAL
LONG-TERM OPPORTUNITY
NETPROFIT
TIME
Startup Costs
$0
Traditional Landlording
Airbnb Business Travel
 Give them what they need
to enjoy their stay
before they ask
POWER TIP
WELCOME GUIDE
1. Maps w/ distances
2. Recommendations for breakfast,
lunch & dinner (and co鍖ee!)
3. Instructions for dirty linens, locks,
parking, etc.
4. Provide cell number - invite to text
LABEL AMENITIES
YOU CAN DO THIS
Will you 
be the next
Success
Story?
Introducing
What You Get
1. 1:1 Coaching
2. Detailed Strategy Guide
3. Workbook & Templates
4. Video Training Modules
Al Williamson
Free Bonuses!
 1-year of Email Support
 Book Reviews & Tips
 Technology Reviews
 Examples of how to 
handle local regulations
Al Williamson
  Tim
In the 鍖rst 30 days I
had 5 bookings
Lisa
Al helps you think
outside the box
Tamela
The price was well
worth the cost!
$99
only
available at
AirbnbLandlord.com
one-time
Q&A
Sponsored by
FREE RESOURCES
www.landlordology.com
Modern Property Management
www.cozy.co
息 2012-2015 Cozy Services Ltd. All rights reserved.
www.cozy.co

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Airbnb for Landlords - How to Increase Profits with Airbnb - Al Williamson