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Airtel money

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Pulkit Agarwal
Pulkit Agarwal

To promote the adoption of Airtel Money on campus, the document outlines the following strategies: 1) Identify students who have difficulties with mobile payments and conduct interviews to understand their needs. 2) Partner with campus vendors like the canteen and photocopy center to offer discounts for using Airtel Money. 3) Work with off-campus restaurants and malls frequented by students to offer deals incentivizing Airtel Money usage. 4) Raise awareness through SMS, email, social media about current deals to boost adoption and transactions on the platform.

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Strategies for creating a buzz around campus for making the adoption of Airtel money viral For the purpose of creating the awareness about the Airtel money, firstly I have require to identify the potential student who have required these kind of application, in other words we can says that those people who have face difficulty by transacting them means while recharging the mobile connection and payment for any other kind of things,so these activity should be done by making an interview with the students & the faculties. While creating the awareness between the people firstly I have to plan the activities by which they can get more & more information about the plan,& related to the finance or managing the time on which I cover all the thing i.e. academics’. Analyzing these activities:- First we need to understand the types of expenses incurred by a student while staying in a campus. These are: 1) Movie 2) Restaurant 3) Canteen and Xerox Center (every collage has at least one canteen and Xerox center but in my campus there have lot of outlets on which students can use it .) 4) Shopping To create a buzz in the campus first thing which can be done is to bring the collage canteen and Xerox center under the scheme and in initial phase some discount can be given to student if they avail these service through Airtel Money. Then we have to look for specific restaurant, multiplexes and malls (campus wise) where student generally hangs around in the weekends . If students are given discount on these restaurant and multiplexes, then the usability can be increased. After these the next step will be to make these students aware of the various schemes which are currently going on while conducting several informative session . This can be achieved in following manner 1) Sending SMS to the registered user on daily basis informing him about deal in his region or institute. 2) Sending out daily email giving detailed information. Next step will be to have one active page on Facebook (while searching on Facebook came across more than 5 of them) for Posting daily about the current and recent deals etc.
For student Acquisition Strategy for Express and Power accounts tie ups with following organization may be considered 1) Online shopping portals such as Flipkart, Snapdeal and other such popular website 2) With big retail food chain such as Dominos, Pizza Hut, McDonalds, Subway (in Long Term) So am try my best while performing my job in the campus. I already get an experience with Bharti Airtel Company on this am done my internship in this company at gurgaon corporate office. So I wish after taking this job am doing my best and give the positive result to the company as well as making the Airtel as a likable Brand by the students and the faculties in the campus. PULKIT AGARWAL A0102211016 MBA- M&S

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Airtel money

  • 1. Strategies for creating a buzz around campus for making the adoption of Airtel money viral For the purpose of creating the awareness about the Airtel money, firstly I have require to identify the potential student who have required these kind of application, in other words we can says that those people who have face difficulty by transacting them means while recharging the mobile connection and payment for any other kind of things,so these activity should be done by making an interview with the students & the faculties. While creating the awareness between the people firstly I have to plan the activities by which they can get more & more information about the plan,& related to the finance or managing the time on which I cover all the thing i.e. academics’. Analyzing these activities:- First we need to understand the types of expenses incurred by a student while staying in a campus. These are: 1) Movie 2) Restaurant 3) Canteen and Xerox Center (every collage has at least one canteen and Xerox center but in my campus there have lot of outlets on which students can use it .) 4) Shopping To create a buzz in the campus first thing which can be done is to bring the collage canteen and Xerox center under the scheme and in initial phase some discount can be given to student if they avail these service through Airtel Money. Then we have to look for specific restaurant, multiplexes and malls (campus wise) where student generally hangs around in the weekends . If students are given discount on these restaurant and multiplexes, then the usability can be increased. After these the next step will be to make these students aware of the various schemes which are currently going on while conducting several informative session . This can be achieved in following manner 1) Sending SMS to the registered user on daily basis informing him about deal in his region or institute. 2) Sending out daily email giving detailed information. Next step will be to have one active page on Facebook (while searching on Facebook came across more than 5 of them) for Posting daily about the current and recent deals etc.
  • 2. For student Acquisition Strategy for Express and Power accounts tie ups with following organization may be considered 1) Online shopping portals such as Flipkart, Snapdeal and other such popular website 2) With big retail food chain such as Dominos, Pizza Hut, McDonalds, Subway (in Long Term) So am try my best while performing my job in the campus. I already get an experience with Bharti Airtel Company on this am done my internship in this company at gurgaon corporate office. So I wish after taking this job am doing my best and give the positive result to the company as well as making the Airtel as a likable Brand by the students and the faculties in the campus. PULKIT AGARWAL A0102211016 MBA- M&S