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AISEC

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Amrit Mukherjee
Amrit Mukherjee

Hub and spoke marketing is an alternative to traditional interruptive marketing. It involves creating engaging content for target audiences and distributing it through social media channels, where users will voluntarily share it with their own networks. This expands the business's reach in an organic way. The content brings visitors back to the business's website through links and builds an engaged audience that can be nurtured into customers over time. A case study of author Robin Sharma is provided, who uses this approach on Facebook to gain popularity and increase book sales.

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AISEC
HUB AND SPOKE MARKETING BYAMRITANGSHU
THE PROBLEMS WITH TRADITIONAL MARKETING The reason ?? they are interruption based
AISEC
Traditional Marketing Will Not always Reach Your Target Audience Traditional Marketing Does Not Work like it did in the past. Traditional Marketing Is Expensive
The solution?? BECAUSE WE GIVE THE USER WHAT HE WANTS And not what we want to show him WHY?? HUB AND SPOKE MARKETING
AISEC
HOW IT WORKS We develop some awesome content the users wants. The people that youre connected to there are pulled to your site to read it, they click on other things they find interesting Their friends see your stuff too, which helps to expand your reach and build more connections for your business. If your content is really good, they may even share it, re- tweet, or re-pin it (which is awesome).
Each thing you share on your social channels should be your own content or be related to your business and of interest to your target market. The goal is to keep them establish your expertise, keep them engaged, and keep them coming back for more.
You get some content here You get redirected here YOU LIKE OUR CONTENT YOU FIND OUT ABOUT US WELCOME OUR NEW CUSTOMER!!
The core principal is to keep your lead generation within the wheel. 1 lead should channel back through to a lead capture tool on your website. 2 It may be a contact form, an offer landing page, or an email list sign-up 3 You can either convert that lead into a customer, or you can add them to a database of potential future clients to be nurtured through follow up marketing
AISEC
WORK FLOW Gently share valuable content (to them) over time. Tell a story. Watch behaviors for buying readiness. Use the phone to confirm readiness. If ready, pass to Sales
WHY HUB AND SPOKE MARKETING?
Case studyROBIN SHARMA AUTHOR (OF THE MONK WHO SOLD HIS FERRARI)
WHAT HE DOES. HE generates content on facebook like
AISEC
What happens People like and share his facebook page He gets more followers He gains popularity which in turn increases his worth as an author As now people know him and want to read his books So in the end his marketing is sucessfull
What we can do?? Generate content that user want Access more social platforms Get more users to like and share our page Hence Get more potential customers
Some ideas to work on Motivational quotes Search Engine Optimization Start a blog Make a website Expand to Twitter Have a you tube channel Re-share stuff from AIESEC India
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  • 2. HUB AND SPOKE MARKETING BYAMRITANGSHU
  • 3. THE PROBLEMS WITH TRADITIONAL MARKETING The reason ?? they are interruption based
  • 5. Traditional Marketing Will Not always Reach Your Target Audience Traditional Marketing Does Not Work like it did in the past. Traditional Marketing Is Expensive
  • 6. The solution?? BECAUSE WE GIVE THE USER WHAT HE WANTS And not what we want to show him WHY?? HUB AND SPOKE MARKETING
  • 8. HOW IT WORKS We develop some awesome content the users wants. The people that youre connected to there are pulled to your site to read it, they click on other things they find interesting Their friends see your stuff too, which helps to expand your reach and build more connections for your business. If your content is really good, they may even share it, re- tweet, or re-pin it (which is awesome).
  • 9. Each thing you share on your social channels should be your own content or be related to your business and of interest to your target market. The goal is to keep them establish your expertise, keep them engaged, and keep them coming back for more.
  • 10. You get some content here You get redirected here YOU LIKE OUR CONTENT YOU FIND OUT ABOUT US WELCOME OUR NEW CUSTOMER!!
  • 11. The core principal is to keep your lead generation within the wheel. 1 lead should channel back through to a lead capture tool on your website. 2 It may be a contact form, an offer landing page, or an email list sign-up 3 You can either convert that lead into a customer, or you can add them to a database of potential future clients to be nurtured through follow up marketing
  • 13. WORK FLOW Gently share valuable content (to them) over time. Tell a story. Watch behaviors for buying readiness. Use the phone to confirm readiness. If ready, pass to Sales
  • 14. WHY HUB AND SPOKE MARKETING?
  • 15. Case studyROBIN SHARMA AUTHOR (OF THE MONK WHO SOLD HIS FERRARI)
  • 16. WHAT HE DOES. HE generates content on facebook like
  • 18. What happens People like and share his facebook page He gets more followers He gains popularity which in turn increases his worth as an author As now people know him and want to read his books So in the end his marketing is sucessfull
  • 19. What we can do?? Generate content that user want Access more social platforms Get more users to like and share our page Hence Get more potential customers
  • 20. Some ideas to work on Motivational quotes Search Engine Optimization Start a blog Make a website Expand to Twitter Have a you tube channel Re-share stuff from AIESEC India