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Ajay 61 b 201214

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Ajay Pareek
Ajay Pareek

The document analyzes the generic business model in Bollywood through a diagram and provides industry metrics. It then compares the business of two films - Gangs of Waseypur and Dabangg. While Gangs of Waseypur had a lower budget of 9.20 cr and returned a profit of 18.32 cr with an ROI of 199%, Dabangg had a higher budget of 45 cr but also earned more in profits and ROI due to its star-studded cast and pre-release publicity despite being scripted versus a true story for Gangs of Waseypur.

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Analysis of Business Model in Bollywood Name: Ajay Pareek Roll No: B 61 Batch: 2012-14
Diagrammatic representation of the generic business model in Bollywood Location , Caste Analysis of the SCRIPT & Crew Movie Distribution Launch Investors Rights
Industry Metrics ? Nearly 80% of Indian Industry revenues come from Domestic and Overseas Theatrical. ? Fourteen million Indians go to the movies on a daily basis (about 1.4% of the population of 1 billion) and pay the equivalent to the average Indian's day's wages to see any of the over 800 films churned out by Bollywood each year. That's more than double the number of feature films produced in the United States.
? The lead star in a film often receives as much as 40% of the US $2 million budget for the typical masala film. ? The success rate for Bollywood films is only 15-20% a year. ? The number of prints made for Bollywood films is more than 500 or so, including prints to be sent abroad. ? As much as 65% of the total box office collections in the country comes from non metros
Ajay 61 b 201214
V/s Bases Gangs of Waseypur Dabangg Investment 9.20 cr. 45 cr. Box office collection 27.52 cr. 142 cr. Profit 18.32 cr 97 cr. ROI 199% 215% Directors Anurag Kashyap Abhinav Kashyap Star Cast Not that famous except Star studded ! Manoj Bajpai Distributors Viacom 18 Shree Ashtavinayak & Arbaaz Khan Productions
? Despite not having a star studded crew Gangs of Waseeypur was critically acclaimed and also gave a an excellent response ? Whereas Dabangg was known for its crew and it remained in headlines through its gossips thought its release and Salman Khan afcos ? Gangs of Waseeypur was based on a true story whereas Dabangg was a scripted story

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Ajay 61 b 201214

  • 1. Analysis of Business Model in Bollywood Name: Ajay Pareek Roll No: B 61 Batch: 2012-14
  • 2. Diagrammatic representation of the generic business model in Bollywood Location , Caste Analysis of the SCRIPT & Crew Movie Distribution Launch Investors Rights
  • 3. Industry Metrics ? Nearly 80% of Indian Industry revenues come from Domestic and Overseas Theatrical. ? Fourteen million Indians go to the movies on a daily basis (about 1.4% of the population of 1 billion) and pay the equivalent to the average Indian's day's wages to see any of the over 800 films churned out by Bollywood each year. That's more than double the number of feature films produced in the United States.
  • 4. ? The lead star in a film often receives as much as 40% of the US $2 million budget for the typical masala film. ? The success rate for Bollywood films is only 15-20% a year. ? The number of prints made for Bollywood films is more than 500 or so, including prints to be sent abroad. ? As much as 65% of the total box office collections in the country comes from non metros
  • 6. V/s Bases Gangs of Waseypur Dabangg Investment 9.20 cr. 45 cr. Box office collection 27.52 cr. 142 cr. Profit 18.32 cr 97 cr. ROI 199% 215% Directors Anurag Kashyap Abhinav Kashyap Star Cast Not that famous except Star studded ! Manoj Bajpai Distributors Viacom 18 Shree Ashtavinayak & Arbaaz Khan Productions
  • 7. ? Despite not having a star studded crew Gangs of Waseeypur was critically acclaimed and also gave a an excellent response ? Whereas Dabangg was known for its crew and it remained in headlines through its gossips thought its release and Salman Khan afcos ? Gangs of Waseeypur was based on a true story whereas Dabangg was a scripted story