Aktionärsforen 2014 08-27 en
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This document discusses modern ways for companies to interact with shareholders through online forums and dialogue platforms. It outlines Sherpany's investor service, which offers three levels of digital shareholder relations: 1) Pushing existing company information to maximize traffic, 2) Structured inclusion of shareholders through surveys to increase appreciation, and 3) Moderated dialogue between the company and shareholders to guide opinion formation. Sherpany combines the benefits of enterprise-wide and company-specific forums by providing increased attention through its platform approach while allowing high influence and access to reports through company moderation.
Aktionärsforen 2014 08-27 en
- 1. 1 SHERPANY INVESTOR SERVICE Shareholder forums and modern interac3on with shareholders a compila3on for Novar3s Tobias Häckermann, CEO Sherpany
- 2. 2 1. What could be the goal? 2. Facts & Figures on PlaJorms 3. The Sherpany User 4. Types of Forums 5. Possible Dialogue on Sherpany 6. Summary Agenda
- 3. 3 For the investor Efficient retrieval of informa3on and opinions Exchange with other shareholders / forming of opinion Room for cri3cal voices For the company Apprecia3on of the shareholder / increase of loyalty Early detec3on of trends and moods Affect the forming of opinion of the shareholders 1. What could be the goal?
- 4. 4 2. Facts & Figures on PlaJorms
- 5. 5 2. Facts & Figures on PlaJorms
- 6. 6 2. Facts & Figures on PlaJorms
- 7. 7 3. Sherpany Users: Access from Around the World
- 8. 8 3. Sherpany Users: 60% of Sherpany users are over 50 years old!
- 9. 9 3. Sherpany Users: 1,700 ins3tu3onal investors on Sherpany
- 10. 10 4. Independent Shareholder Forums Main Focus: • Anyone can post a message / start a discussion • Discussions on topics or companies • Company par3cipates as a ”regular" user Advantages: • Discussion of company-‐wide topics • Increased aben3on due to plaJorm approach Risks: • Limited influence • No insight into evalua3ons/sta3s3cs
- 11. 11 4. Company-‐Specific Dialogue PlaJorm Main Focus: • Exclusively for shareholders • Company-‐specific topics / discussions • Company acts as a moderator Advantages: • High influence as a moderator • Access to reports and sta3s3cs Risks: • Lower acceptance because limited to one company • Lower credibility, since owned by the company
- 12. 12 InformaEon Distribu3on of exis3ng informa3on on modern channels Goal: Increase the traffic on the company's IR page Effort: small / Image gain: high / Risk: small AppreciaEon Simple and targeted queries for investors Goal: apprecia3on by inclusion and trackable results Effort: medium / Image gain: high / Risk: small Dialogue Possibility of moderated expression of the shareholder Goal: To early iden3fy trends and guide opinion forming of the shareholders Effort: high/ Image profit: medium / Risk: medium 5. What does Sherpany offer?
- 13. 13 Sherpany offers three levels of Digital Shareholder RelaEons Push exis3ng informa3on -‐> maximize traffic Structured inclusion through surveys -‐> raise the apprecia3on Moderated dialogue with shareholders -‐> accompaniment of opinion forming Sherpany combined benefits of enterprise-‐wide and –specific forums Increased aben3on due to plaJorm approach High influence due to modera3on by company Full access to reports and sta3s3cs 6. Summary
- 14. 14 Thank you! Tobias Häckermann, CEO Phone: +41 44 515 89 59, tobias.haeckermann@sherpany.com Agilen3a AG, Josefstrasse 225, CH-‐8005 Zürich
- 15. 15 Company Profile: Web and Mobile
- 16. 16 Web and Mobile Vo3ng