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Alan R. Rust Portfolio

Alan Rust
Alan Rust

Examples of the campaigns I have created for Matters of Style at jcpenney plus The Dapper Style men\'s site

1 of 17
Projects Developed by Alan Rust
Fully integrated campaign targeting direct mail social men age 25-40 jcp.com networks mobile digital ads matters of style community email jcpCares environment publicity tv/radio & charity jcp Rewards national store media magazine graphics jcp look book bran blogs d MS tags logo
Developed a consistent visual image for all sites Developed a consistent voice used in all copy Utilized images throughout the campaign for a consistent look for the season
1st ever mens targeted campaign by jcp All social media, print and digital drove to the e-commerce hub at jcp.com Mobile experience matched the site
1st ever mens target campaign by jcp Developed a site to make shopping easy for our guy; 2 clicks to purchase the outfit they like Live action site to engage visitors to explore style and purchase
1st mid-tier department store on tumblr Target: males 25-40 Tumblr: over 50% male
1st non-corporate twitter handle allowed by jcp Target: males 25-40 Twitter: over 57% male
NYC event generated twitter followers & mentions
Secured ABCs Bachelor contestant William Holman to attend the event to generate buzz with tweets to his over 25,000 followers
1st style video collaboration by Esquire Magazine Esquire video supported on YouTube, Twitter & jcp.com Target: males 25-40 Esquire: over 85% male
Utilized QR Codes in print & on in-store graphics
The Dapper Style is a mens style site targeting men 25-45 to show that mens style doesnt have to be difficult or expensive. Created a voice and consistent imaging style to reach the target consumer utilizing all valid social platforms and tools Launched November 1, 2011
Established on tumblr and named an editor for #menswear Established blogger integration with Style Girlfriend to grow brand
Created a 24 page style guide for the season as an online magazine
Utilize all valid social sites to engage men in the target group; which has drawn attention from national brand like Levis速 & Dockers速
Secured national & local television spots to promote the brand
Developed a contest which increased facebook fans over 35% plus increased engagement for our page and contest sponsors

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Alan R. Rust Portfolio

  • 2. Fully integrated campaign targeting direct mail social men age 25-40 jcp.com networks mobile digital ads matters of style community email jcpCares environment publicity tv/radio & charity jcp Rewards national store media magazine graphics jcp look book bran blogs d MS tags logo
  • 3. Developed a consistent visual image for all sites Developed a consistent voice used in all copy Utilized images throughout the campaign for a consistent look for the season
  • 4. 1st ever mens targeted campaign by jcp All social media, print and digital drove to the e-commerce hub at jcp.com Mobile experience matched the site
  • 5. 1st ever mens target campaign by jcp Developed a site to make shopping easy for our guy; 2 clicks to purchase the outfit they like Live action site to engage visitors to explore style and purchase
  • 6. 1st mid-tier department store on tumblr Target: males 25-40 Tumblr: over 50% male
  • 7. 1st non-corporate twitter handle allowed by jcp Target: males 25-40 Twitter: over 57% male
  • 8. NYC event generated twitter followers & mentions
  • 9. Secured ABCs Bachelor contestant William Holman to attend the event to generate buzz with tweets to his over 25,000 followers
  • 10. 1st style video collaboration by Esquire Magazine Esquire video supported on YouTube, Twitter & jcp.com Target: males 25-40 Esquire: over 85% male
  • 11. Utilized QR Codes in print & on in-store graphics
  • 12. The Dapper Style is a mens style site targeting men 25-45 to show that mens style doesnt have to be difficult or expensive. Created a voice and consistent imaging style to reach the target consumer utilizing all valid social platforms and tools Launched November 1, 2011
  • 13. Established on tumblr and named an editor for #menswear Established blogger integration with Style Girlfriend to grow brand
  • 14. Created a 24 page style guide for the season as an online magazine
  • 15. Utilize all valid social sites to engage men in the target group; which has drawn attention from national brand like Levis速 & Dockers速
  • 16. Secured national & local television spots to promote the brand
  • 17. Developed a contest which increased facebook fans over 35% plus increased engagement for our page and contest sponsors