ALE-Portfolio
- 1. 7+ years of experience with Digital Marketing, Graphic Design, Interactive Media and SEO, SEM and Digital Presence. Enjoy creating user centered interactions, managing, and tracking online marketing campaigns and making recommendations for improvement. Moved primary keywords rankings to the first position in search results and double organic traffic. AlejandraValencia Digital Marketing Digital Marketer and Graphic Designer
- 2. Alejandra Valencia I am deeply passionate about solving and improving existing digital interaction problems, creating designs that engage customers and improve brand awareness. As a Digital Marketer and Graphic Designer, I understand the importance of not only planning, designing, and running campaigns but also how a deeper understanding of SEO/SEM and digital marketing concepts influence the creation of successful campaings and improve traffic, sales, and product growth trajectory. ABOUT ME Tools › Photoshop › Illustrator › InDesign › DreamWeaver › Sublime › Wordpress Marketing • Analysis • Testing • Implementing • UX/UI • SEO/SEM • Online advertising • Social media • Product branding
- 3. Alejandra Valencia Championed the new company website design, leading in the implementation of the latest web development techniques and following the new trends on digital marketing to improve performance, responsiveness, traffic, site usability, and brand awareness. TR Electronic 1. Implemented the KEI research, SWOT analysis, SEO/SEM and Social Media. 2. Generated and excecuted all web, SEO/SEM, email campaign, e-blasts. 3. Coordinated product training webinars, presentations, advertsing and digital marketing campaigns including tradeshows and conference training for the sales commercial team. 4. Worked closely with the Director of Operations and MARCOM manager to implement marketing and communication tactics. 5. Monitor progress of ongoing campaigns, tracking return on investment of PPC and generated reporting of results that included performance recommendations. From 2008-2016
- 4. Digital Marketing, SEO and Results for TR Electronic Overview of the critical key points and success rates Alejandra Valencia START Website Re-design 1. Created in-house research plans. 2. Collected Internet User Stats and Purchase Habits to project trends and identify newly emerging markets to increase customer / client base. 3. Lead the re-design and implementation of marketing and sales collateral such as: Website Design, Catalogues, Brochures, Logo Re-design,colour pallete and more. 2013- 2014 1. Successfully interpreted the algorithms of Search Engines and Directories with extremely high rates of placement for specific targeted keyword phrases. 2. Developed META-DATA collection and Analysis for Targeted & Lateral Marketing Campaigns. 3. Successfully managed and created PPC campaigns in Google Adwords for different segments and target audiences while monitoring the best practices and trends. SEO/SEM Implementation. 30% initial traffic Increase Performed other marketing duties to maintain consistency through company’s online mediums across the web and print for sales commercial while the new site was designed and implemented, such as: 1. Website Maintenance and daily updates. 2. Social media updates. 3. Montly E-blasts and E-news generation. 4. Coordination of next Webinar topic with Technical and Sales Commercial Team to align with their sales goals. 5. Constant traffic data collection and analytics. 2014 • Successfully lead and supervised the new site implementation. • Track analytics before and after. • Followed up closely for success. New Website Launched 2013 Developed Company/Product Branding Strategies 2013-2014 Maintenance and General Tasks Nov-2013
- 5. Alejandra Valencia • After launching the new site and implementing the digital marketing strategies, along with the SEO/SEM, digital adversiting, social media, customer behavior tracking etc, TR Electronic brand recognition improved 180% between 2014-2015. • Traffic went from: 6,323 a month to 11.252. (traffic results varied from month to month during this period, and maintained stable and up within these ranges.) 2015 Constant improvement of Digital Marketing and Social media initiatives. Digital Marketing and Social Media • Constantly recording, tracking, measuring and making recommendations for improvement. • Maintaining site content • Creating marketing collateral and working with the MARCOM manager on new campaings. 2014-present Brand Recognition 2016 Digital Marketing and Analytics HIGHLIGHTS • Increased customer satisfaction and decreased downtime. • Developed working relations with Customer Service and Stakeholders. • Improved design and troubleshooting skills.
- 6. Website re-design, Marketing & Design TR Electronic TR Electronic • Designed wireframes, workflow and website seo migration strategy. • Website design, development and implementation including seo new trends and responsive design.
- 7. Website re-design, Marketing & Design. www.ztr.com TR Electronic • Re-designed complete site with new trends and technologies. • Graphics, wireframes, process, SEO migration process • Continue working on sales collateral marketing initiaves while in the re-design process.
- 8. Photography Took professional photographs of products and team technicians, directors, and sales managers to include them in various digital marketing projects. Photography
- 9. Product Photography Took professional photographs of products and team technicians, directors, and sales managers to include them in various digital marketing projects. Product Photography
- 10. The Challenge Create To create a poster like calendar for the new year that included all the main product categories, webinar dates, important events for customers and sales partners, key product definitions, and contact information. The Objective Engage To create brand awareness. To promote key products for the year to come. To make important company and product information available in an innovative way. The Medium For Print To print and distribute 1000 calendars across major customers and sales network. Graphic Design – The Calendar Project
- 12. THANKYOU Alejandra Valencia Digital Marketing and Graphic Design Specialist