Alex Cernatescu Brands & Communities 2013 Keynote Presentation
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Prezentare Alex Cernatescu in cadrul Brands & Communities 2013. Prezentarea descrie 5 moduri originale in care un brand poate privi o comunitate. - http://www.smark.ro/a_25539/conferinta_brands_communities_2013_grow_your_audience_un_nou_eveniment_smark_knowhow_pe_24_si_25_aprilie.html
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Alex Cernatescu Brands & Communities 2013 Keynote Presentation
- 1. 5 things that well-used communities could be to a brand Alexandru Cernatescu CEO Infinit Solutions Agency
- 2. Community definition A unified body of individuals as: a : state, commonwealth b : the people with common interests living in a particular area; broadly : the area itself <the problems of a large community> c : an interacting population of various kinds of individuals (as species) in a common location d : a group of people with a common characteristic or interest living together within a larger society <a community of retired persons> e : a group linked by a common policy f : a body of persons or nations having a common history or common social, economic, and political interests <the international community> g : a body of persons of common and especially professional interests scattered through a larger society <the academic community>
- 3. A community is A group of people brought and kept together by a common interest, both online and offline.
- 4. A community is a living and breathing organism
- 5. Make sure that the common interest that brings them together is the love for your brand or for your brands effects on their lives and passions.
- 6. A community IS NOT just a Facebook page with a large number of likes or IS NOT just a Twitter account with a large number of followers and so forth
- 7. With that in 馨庄稼糸
- 8. A well-used community could act as a FULL SCALE SALES FORCE
- 9. 1. Loyalty system 2. Use the love for the brand as the catalyst 3. Encourage KOLs to push your message 4. Create community driven PRODUCTS A well-used community could act as a FULL SCALE SALES FORCE
- 10. RESEARCH COMPANY A well-used community could act as a
- 11. 1. Applications or methods of gathering constant feedback and consumer needs 2. Very specific research strategy 3. (Actually) Carefully listening to them RESEARCH COMPANY A well-used community could act as a
- 12. PRE-TESTING AND FOCUS GROUP A well-used community could act as a
- 13. 1. Ask them about things that you plan to do 2. Leverage on the be the first to know 3. Treat them as partners PRE-TESTING AND FOCUS GROUP A well-used community could act as a
- 14. A well-used community could act as an ADVERTISING AGENCY
- 15. 1. Constantly stimulate their creativity 2. Involve them in the brands life and image 3. USE their content A well-used community could act as an ADVERTISING AGENCY
- 16. A well-used community could act as a PR AGENCY
- 17. 1. Stimulate positive word of mouth 2. Address brand issues with your community FIRST 3. Create brand ambassadors A well-used community could act as a PR AGENCY
- 18. THANK YOU. The community of people who use the thank you slide Alexandru Cernatescu CEO Infinit Solutions Agency Q&A
- 19. Full contact information LinkedIn: http://www.linkedin.com/in/alexcernatescu Facebook: http://www.facebook.com/alex.cernatescu http://www.facebook.com/infinitsolutions.ro Twitter: http://twitter.com/alexcernatescu 際際滷share: http://www.slideshare.net/AlexCernatescu Alexandru Cernatescu - CEO www.alexcernatescu.com Infinit Solutions Agency www.infinitsolutions.ro