The document discusses a company that thought they were lean until they pivoted their business model. It describes the company's idea stage from November 2011 to January 2012 when their marketplace first opened. It then discusses their accelerator period from January to June 2012 when bookings increased. Finally, it describes the aftermath from June 2012 to December 2012 when they focused on becoming truly lean by getting mentors, listening to customers, and not feeling comfortable. It provides tips for becoming lean including being fully committed, listening to the market, finding mentors, avoiding comfort, and not building anything initially.
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Alex Depledge - We Thought We Were Lean Then We Pivoted LEANCONF2013