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Alexs 1234613806685711-1

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Steven Farmer
Steven Farmer

This document analyzes Alex's Beauty Salon & Professional Hairstyles strategy. It provides background on the salon and its owner Mr. Alex, who is known for his good cutting technique and affordable prices. It then performs a SWOT analysis, identifying strengths such as Mr. Alex's skills, known good hairstyles, and cheap prices, as well as weaknesses like a lack of professional staff and simple decor. Opportunities include training programs and franchising. Threats include competition and over-reliance on Mr. Alex. The action plan proposes training students, standardizing the salon's style, and creating a franchise model to address weaknesses and threats while capitalizing on strengths and opportunities.

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´¡³¢·¡³Ý’S BEAUTY SALON & PROFFESIONAL HAIRSTYLES STRATEGY ANALYSIS West Coast Presentation Project by Haryo
Background ´¡³¢·¡³Ý’S Salon located at Jalan Ngagel Madya 42 Surabaya. This salon was built and maintenanced by mr.Alex (as customers known). This salon is known for mr.Alex’s good cutting and hairstyling technique, beside the price rate is cheaper than other.
Stock Keeping Units ´¡³¢·¡³Ý’S Salon hold about 60 items from various product (Wella, L’oreal, etc). This items used at some therapy services like hair spa, hair coloring, hair curly/flattening service, creambath, etc.
´¡³¢·¡³Ý’S SWOT Matrix THREATS Other with same level of ability will open the same service, since this business model is easy to replicate. This salon cannot growth for everything is depending on Mr. Alex ability. - Capsters stealed by other salons. OPPORTUNITIES Hold Cutting & Hairstyling trainings. Open new branch at other area. Join with other party at franchisee form business. WEAKNESSES Lack of professional staff (capsters). All main services handled by Mr. Alex self. Simple room decorating & simple equipment. STRENGTHS Known for Mr. Alex cutting & hairstyling technique. Known for cheap price. Known for good hairstyle (ladies).
Objective Reinventing new hair cutting & style, so capster get interest to learn again. Retraining old capster as Mr. Alex’s replacement. Standardizing ´¡³¢·¡³Ý’S cutting & hairstyling style. Focusing market on young professional lady. Training student to take position as first stylist on franchiser salon. THREATS Course student could train more as capsters at ´¡³¢·¡³Ý’S Salon. Redesign room and standardizing for ´¡³¢·¡³Ý’S franchisee salon. Create cutting & hairstyling class with ´¡³¢·¡³Ý’S certification. Join Franchisee Exhibition to seek partnership. OPPORTUNITIES WEAKNESSES STRENGTHS
Action Plan S-O objective : Create training lesson. Create student evaluation standard. Create ´¡³¢·¡³Ý’S standard certifications. W-O objective : Redesign room & create standard for room and equipment design, exclusive for ´¡³¢·¡³Ý’S. Create training prolongation as capster at ´¡³¢·¡³Ý’S which will affect their training evaluation.
Action Plan S-T objective : Create new hair cutting & style exclusive for ´¡³¢·¡³Ý’S. Create questionaire to know customer needs (especially on young professional lady as target customers). W-T objective : Retraining old-potential capster, configuring as Mr. Alex replacement, also as Mr. Alex representative at Franchiser salon. Create ‘Mr. Alex replacement’ standard ability.
Presentation’s - END -

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Alexs 1234613806685711-1

  • 1. ´¡³¢·¡³Ý’S BEAUTY SALON & PROFFESIONAL HAIRSTYLES STRATEGY ANALYSIS West Coast Presentation Project by Haryo
  • 2. Background ´¡³¢·¡³Ý’S Salon located at Jalan Ngagel Madya 42 Surabaya. This salon was built and maintenanced by mr.Alex (as customers known). This salon is known for mr.Alex’s good cutting and hairstyling technique, beside the price rate is cheaper than other.
  • 3. Stock Keeping Units ´¡³¢·¡³Ý’S Salon hold about 60 items from various product (Wella, L’oreal, etc). This items used at some therapy services like hair spa, hair coloring, hair curly/flattening service, creambath, etc.
  • 4. ´¡³¢·¡³Ý’S SWOT Matrix THREATS Other with same level of ability will open the same service, since this business model is easy to replicate. This salon cannot growth for everything is depending on Mr. Alex ability. - Capsters stealed by other salons. OPPORTUNITIES Hold Cutting & Hairstyling trainings. Open new branch at other area. Join with other party at franchisee form business. WEAKNESSES Lack of professional staff (capsters). All main services handled by Mr. Alex self. Simple room decorating & simple equipment. STRENGTHS Known for Mr. Alex cutting & hairstyling technique. Known for cheap price. Known for good hairstyle (ladies).
  • 5. Objective Reinventing new hair cutting & style, so capster get interest to learn again. Retraining old capster as Mr. Alex’s replacement. Standardizing ´¡³¢·¡³Ý’S cutting & hairstyling style. Focusing market on young professional lady. Training student to take position as first stylist on franchiser salon. THREATS Course student could train more as capsters at ´¡³¢·¡³Ý’S Salon. Redesign room and standardizing for ´¡³¢·¡³Ý’S franchisee salon. Create cutting & hairstyling class with ´¡³¢·¡³Ý’S certification. Join Franchisee Exhibition to seek partnership. OPPORTUNITIES WEAKNESSES STRENGTHS
  • 6. Action Plan S-O objective : Create training lesson. Create student evaluation standard. Create ´¡³¢·¡³Ý’S standard certifications. W-O objective : Redesign room & create standard for room and equipment design, exclusive for ´¡³¢·¡³Ý’S. Create training prolongation as capster at ´¡³¢·¡³Ý’S which will affect their training evaluation.
  • 7. Action Plan S-T objective : Create new hair cutting & style exclusive for ´¡³¢·¡³Ý’S. Create questionaire to know customer needs (especially on young professional lady as target customers). W-T objective : Retraining old-potential capster, configuring as Mr. Alex replacement, also as Mr. Alex representative at Franchiser salon. Create ‘Mr. Alex replacement’ standard ability.