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The document discusses how online creators and other independent workers are effectively managed by algorithms instead of people. The algorithms that power platforms like YouTube and determine content recommendations act like a boss, but they are described as a "toxic boss" that holds unclear and changing expectations, compensates workers inconsistently, promotes unrelated content, and can negatively impact workers' careers without feedback. The document argues that to be successful, workers need to find ways to connect with audiences outside of algorithms through more direct methods like email lists and their own sites/apps, so the algorithms don't have complete control over their ability to do their work and reach people.