Alliance baskin
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This document discusses a partnership between Baskin Robbins ice cream parlors and educational institutes in Mumbai to promote each other's brands. Baskin Robbins has 69 locations in Mumbai serving an average of 200 customers per day, many of whom are college students and young professionals aged 20-30. The partnership would involve both brands advertising the other through stickers, coupons, discounts and franchise opportunities to reach this target audience cost effectively.
Alliance baskin
- 1. An innovative and unique platform to engage your TG is here
- 2. Read on to find out how Baskin & Robbins An all new Media to connect with your TG
- 3. What is Baskins & Robbins? Baskin Robbins Alliance
- 4. Basins & Robbins is one of the largest retail chain in India. Pioneer of Ice-Cream parlour culture and the first to launch the Ice-Cream parlour concept in India. Network strength:69 standalone in Mumbai Average Footfalls: 200 per caf辿 per day Baskin Robbins Alliance
- 5. Baskin-Robbins Network of 1450 parlour across India 69 Parlor Baskin Robbins Alliance
- 6. Key Target Audience Major chunk of BR customers falls within the age group of 20 to 30 which accounts for 57% of the overall percentage. The group comprises of mainly college going students and young working professionals Baskin Robbins Alliance
- 7. Sex Ratio & Marital Status There is a definite skew towards singles: 66% singles, 27% married & 7% others. 27% 66% 7% Married Single othersBaskin Robbins Alliance
- 8. Brand communication through traditional modes only: visual & audio modes Heavy spillovers High clutter levels High cost per contact Traditional Media Vehicles An interactive alternative media Targets the young at heart high on engagement Low cost per contact for a filtered TG Infinite possibilities of innovation and first point contact
- 9. What BR offers To Marketer? An opportunity to convert a typical mass media campaign to a 360 degree communication endeavor Uncluttered and consistent presence in a highly innovative manner Baskin Robbins Alliance
- 10. Institutes offering E-MBA Mumbai Educational Trust (MET) Jamnalal Bajaj Institute Management Studies (JBIMS) Narsee Monjee Institute of Management Studies (NMIMS) Welingkar Institute of Management Development and Research (We School) Chetanas Ramprasad Khandelwal Institute of Management and Research NL Dalmia Institute of Management and Studies Aegis School of Business Institute Of Technology and management (ITM).10 Baskin Robbins Alliance
- 11. Promotional activity which will be mutually beneficial Baskin door sticker / tent cards. Baskin promotion throw discount coupons of Institute. Free scoop to students on purchase of 250. If anyone interested to open up franchisee Baskin will provide 25% discount. 11 Baskin Robbins Alliance
- 12. THANK YOU 12 Baskin Robbins Alliance