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The document discusses plans to create the Wakooza Music & Film Festival. It includes sections on selecting the festival name and tagline, developing a logo that reflects the earthy and artsy themes, and establishing a mission statement and corporate culture that emphasizes community and giving consumers a voice. Competitors' logos and approaches are analyzed for effective design principles. The goal is to uniquely combine music and film festivals while expressing the experience and tone through visual branding and messaging.

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Wakooza Music & Film Festival
Wakooza Music & Film Festival decision made from hours of research between me and my partners Wakusa - Artistic motive within the work environment Protectable by Trademark
Wakooza Music & Film Festival Strengths Authentic, and rolls off the tongue Gives a Langerado, Bonaroo type feeling Concerns Wakarusa is a festival in the northern, central part of the U.S
Wakooza Music & Film Festival Laws Short (if you just say Wakooza) Unique Speakable Suggest the category (with Music and Film Festival)
Logo Design !! te i Un s tie i iv st oo Fe W ak za Reference, not actual logo.
Logo, cont.. Laws of color supported Sticking with earthy tones Laws of shape supported Rectangle Pictorial, symbolic mark Logo re鍖ects love, symbolizing our demographics appreciation for the arts
Competitors logo Law of colors and shape apply Also sticks with earthy tones Has a fun brand essence, describing the event
Competitors logo cont.
Wanee Music Festival This logo is most effective. With the laws of colors and shape. This also expresses the tone of the event, as well as the experience I want our logo to go by the same colors, maybe even feel (the cartoonish way), but with our message conveyed. (more edgy with the knife, and a little more realistic, fanning away from the drugs idea)
Corporate Culture This is a festival done by the fans, and we want people to recognize that bringing music and 鍖lm together in a festival needs to hold the value of the arts, as well as the community basis that depicts our conscience decision to make and love art We will do this by creating mass surveys, and giving the consumers a voice. We want what they want, because we are the consumers as well
Wakooza Music & Film Festival Mission Statement Our mission is to connect Music and Film, creating a hybrid festival within the grounds of an artistically friendly environment.
Mission Statement Continued The mission statement serves to both consumer as well as the company, incorporating direction, passion, and ideals It will be conveyed on the website and to anyone working on the festival, however, we hope to express this without ever having to say it Tells story in less than 30 seconds Memorable Unique under the grounds that our competitor isnt doing 鍖lm
Tag Line !! te i Un s itie iv st oo Fe W ak za (Mock-up)
Tag Line Festivities Unite! Effective Tagline Speaks to costumers by stating unison for separate art forms Reinforces Brand message Distinguishes us by giving the notion that we are all festivals, rather than just one Short, easy to say, commands (more like expresses)
Fin
References: logo1.jpg 300300 pixels Wanee+Music+Festival+2008+2008front.jpg 449546 pixels Carve Your Names On A Tree Print Mtech_Tree_Stalker_Knife.jpg 600600 pixels medium_Bonnaroo Logo (Small).jpg 24096 pixels

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Alon eida brandidentity

  • 1. Wakooza Music & Film Festival
  • 2. Wakooza Music & Film Festival decision made from hours of research between me and my partners Wakusa - Artistic motive within the work environment Protectable by Trademark
  • 3. Wakooza Music & Film Festival Strengths Authentic, and rolls off the tongue Gives a Langerado, Bonaroo type feeling Concerns Wakarusa is a festival in the northern, central part of the U.S
  • 4. Wakooza Music & Film Festival Laws Short (if you just say Wakooza) Unique Speakable Suggest the category (with Music and Film Festival)
  • 5. Logo Design !! te i Un s tie i iv st oo Fe W ak za Reference, not actual logo.
  • 6. Logo, cont.. Laws of color supported Sticking with earthy tones Laws of shape supported Rectangle Pictorial, symbolic mark Logo re鍖ects love, symbolizing our demographics appreciation for the arts
  • 7. Competitors logo Law of colors and shape apply Also sticks with earthy tones Has a fun brand essence, describing the event
  • 9. Wanee Music Festival This logo is most effective. With the laws of colors and shape. This also expresses the tone of the event, as well as the experience I want our logo to go by the same colors, maybe even feel (the cartoonish way), but with our message conveyed. (more edgy with the knife, and a little more realistic, fanning away from the drugs idea)
  • 10. Corporate Culture This is a festival done by the fans, and we want people to recognize that bringing music and 鍖lm together in a festival needs to hold the value of the arts, as well as the community basis that depicts our conscience decision to make and love art We will do this by creating mass surveys, and giving the consumers a voice. We want what they want, because we are the consumers as well
  • 11. Wakooza Music & Film Festival Mission Statement Our mission is to connect Music and Film, creating a hybrid festival within the grounds of an artistically friendly environment.
  • 12. Mission Statement Continued The mission statement serves to both consumer as well as the company, incorporating direction, passion, and ideals It will be conveyed on the website and to anyone working on the festival, however, we hope to express this without ever having to say it Tells story in less than 30 seconds Memorable Unique under the grounds that our competitor isnt doing 鍖lm
  • 13. Tag Line !! te i Un s itie iv st oo Fe W ak za (Mock-up)
  • 14. Tag Line Festivities Unite! Effective Tagline Speaks to costumers by stating unison for separate art forms Reinforces Brand message Distinguishes us by giving the notion that we are all festivals, rather than just one Short, easy to say, commands (more like expresses)
  • 15. Fin
  • 16. References: logo1.jpg 300300 pixels Wanee+Music+Festival+2008+2008front.jpg 449546 pixels Carve Your Names On A Tree Print Mtech_Tree_Stalker_Knife.jpg 600600 pixels medium_Bonnaroo Logo (Small).jpg 24096 pixels

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