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Alphabet SEO Case Study

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Arthur Jach
Arthur Jach

Alphabets market dominance was not reflected in Search. Discover how we've made the site accessible to all audiences and fixed international targeting issues in Google.

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1 What was the challenge? Alphabets market dominance was not reflected in search. The site was not accessible to all audiences. International targeting issues in Google. What made the difference? An integrated UX/SEO website accessibility project - audience research, site re- structure, content optimisation, migration, geo-targeting fixes. What did it do to the performance? Website sessions up 35% YoY. Bounce rate down 10%. Competitive keywords like fleet management services entering the top 10. SEO & Accessibility Integration: UX, Tech/Dev, Design, Content (B2B) CMS: Drupal Client: Agency (Splendid Unlimited)

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Alphabet SEO Case Study

  • 1. 1 What was the challenge? Alphabets market dominance was not reflected in search. The site was not accessible to all audiences. International targeting issues in Google. What made the difference? An integrated UX/SEO website accessibility project - audience research, site re- structure, content optimisation, migration, geo-targeting fixes. What did it do to the performance? Website sessions up 35% YoY. Bounce rate down 10%. Competitive keywords like fleet management services entering the top 10. SEO & Accessibility Integration: UX, Tech/Dev, Design, Content (B2B) CMS: Drupal Client: Agency (Splendid Unlimited)