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Alp Presentation T Foster042809

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Teresa Foster, MA
Teresa Foster, MA

Conceived and designed a compelling, visual, easy-to-navigate web portal to integrate the City of Longmonts traditional and text-heavy, environmental programs web pages. This project was the culmination of many months of research that included interviewing city staff, defining web design best practices, compiling and analyzing the significant discoveries, and providing a list of short- and long-term recommendations to improve the citys communications efforts.

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Environmental Outreach and Education Web Site Project for the City of Longmont, CO Teresa Foster ENV 785 - Applied Leadership Project M.A. Environmental Leadership Naropa University April 28, 2009
Intent To research ways to organize and bring together Longmonts environmental programs onto a single Web page, thus assisting the city with its outreach and education efforts
Why? Motivated by my attempt to gather and create a summary of all Longmonts environmental programs It wasnt easy to do . . .
A picture tells a thousand words
Sustainability Home Page
Links Web Page Top
Links Web Page Middle
Links Web Page Bottom
Which Web page would be easiest to navigate?
This one?
Or this one?
You decide
No central location to find all the information The content for environmental programs is in departmental silos Content developed based on departmental organization Problem
The city Web site has evolved over the past ten years. There is only one person in charge of managing and overseeing the Web site Departments create and manage their own Web pages - they do their own thing The result is an inconsistent approach
Internal search function delivers mixed results
There are many things to consider in making a Web page work Whats the purpose? How can the audience get the information quickly and easily? Is the site designed so people will want to come back and browse? Is the information clearly written? Is it targeted to all residents and business owners in Longmont?
Important considerations The city Web site exists to inform the public The public is the audience Understanding the audience is the most important factor to consider when designing a Web site (R. Masterson, Webmaster) The Web site should be designed around the likely searching habits and information preferences of the audience (L. Francklyn, Web Designer)
Longmont is heading in the right direction. This page was designed based on the questions being asked.
But what about this Web page? Its the home page for the Green Building program in Longmont.
The City of Longmont has made great strides in becoming more sustainable
Environmental Sustainability in the City of Longmont Longmont identified Enhancing the Natural Environment as major policy direction in 2006 Environmental Sustainability Coordinator came on board in spring 2008, overseeing development of Integrated Environmental Plan Instituted single-stream recycling at end of 2008 Sustainable Harvest Fair citys first outreach event in November 2008 Recently passed resolutions: 1) Becoming a Zero Waste City and 2) Alignment with the Colorado Climate Action Plan
How can the city align its outreach efforts to convey its achievements?
Applied Leadership Project Methodology and Process Establish a baseline Gather information through research and interviews Document and analyze the discoveries Provide recommendations for action and further research
Methodology and Process Survey and document existing Web pages Interview staff who manage environmental programs and record with digital voice recorder Transcribe and summarize staff interviews, extract and organize information into categories - Web, Key Messages and Talking Points, Survey, and Outreach Summarize best Web design practices provided by Web designers. Provide an analysis based on their comments Recommendations: Conduct an in-depth survey of audience, optimize key words for better search results, coordinate outreach efforts, pilot a database-driven Web site
Theory U suspending redirecting letting go Seeing with fresh eyes Sensing from the field Prototyping the new by linking head, heart, hand Crystallizing vision and intention embodying enacting letting come Presencing connecting to Source Downloading past patterns Who is my Self? What is my Work? Performing by operating from the whole VoF Open Will VoC Open Heart VoJ Open Mind
Journey around the U Suspending: Getting out of my own way Seeing: Noticing the difficulties navigating city Web site Redirecting: Intuitively knowing early on what the need was. Sensing: Turning on my radar and paying careful attention to city affairs Letting go: Accepting the unknown Presensing: Accessing my inner wisdom Letting come: Trusting that the emerging future would reveal itself Crystallizing: Tapping into the creative flow Enacting: The emerging web page design Prototyping: Experimenting with designs until I found one that resonated with me Performing: Presenting my project to the world
Crystallizing : Clarifying the vision and the intention of the emerging future. It was at this point that I asked the universe for guidance. I had been thinking about what the portal might look like and began by drawing a circle. When I took that one simple action, the ideas for the portal design began to flow onto the paper. I continued to tap into this creative flow that would come only after I turned off the computer. These ideas would appear in my mind and I couldnt seem to write them down fast enough. I wrote them on post-it notes and scraps of paper, and then put them in a file folder for future reference. (see collage of post-it notes)
The grand finale Applying my learning, intuition, and connection with source into enacting the future that wants to emerge
油
油
Whether or not anything is implemented is not the goal. The focus really has been on the journey . . . Teresa Foster April 28, 2009

More Related Content

Alp Presentation T Foster042809

  • 1. Environmental Outreach and Education Web Site Project for the City of Longmont, CO Teresa Foster ENV 785 - Applied Leadership Project M.A. Environmental Leadership Naropa University April 28, 2009
  • 2. Intent To research ways to organize and bring together Longmonts environmental programs onto a single Web page, thus assisting the city with its outreach and education efforts
  • 3. Why? Motivated by my attempt to gather and create a summary of all Longmonts environmental programs It wasnt easy to do . . .
  • 4. A picture tells a thousand words
  • 5. Sustainability Home Page
  • 6. Links Web Page Top
  • 7. Links Web Page Middle
  • 8. Links Web Page Bottom
  • 9. Which Web page would be easiest to navigate?
  • 10. This one?
  • 13. No central location to find all the information The content for environmental programs is in departmental silos Content developed based on departmental organization Problem
  • 14. The city Web site has evolved over the past ten years. There is only one person in charge of managing and overseeing the Web site Departments create and manage their own Web pages - they do their own thing The result is an inconsistent approach
  • 15. Internal search function delivers mixed results
  • 16. There are many things to consider in making a Web page work Whats the purpose? How can the audience get the information quickly and easily? Is the site designed so people will want to come back and browse? Is the information clearly written? Is it targeted to all residents and business owners in Longmont?
  • 17. Important considerations The city Web site exists to inform the public The public is the audience Understanding the audience is the most important factor to consider when designing a Web site (R. Masterson, Webmaster) The Web site should be designed around the likely searching habits and information preferences of the audience (L. Francklyn, Web Designer)
  • 18. Longmont is heading in the right direction. This page was designed based on the questions being asked.
  • 19. But what about this Web page? Its the home page for the Green Building program in Longmont.
  • 20. The City of Longmont has made great strides in becoming more sustainable
  • 21. Environmental Sustainability in the City of Longmont Longmont identified Enhancing the Natural Environment as major policy direction in 2006 Environmental Sustainability Coordinator came on board in spring 2008, overseeing development of Integrated Environmental Plan Instituted single-stream recycling at end of 2008 Sustainable Harvest Fair citys first outreach event in November 2008 Recently passed resolutions: 1) Becoming a Zero Waste City and 2) Alignment with the Colorado Climate Action Plan
  • 22. How can the city align its outreach efforts to convey its achievements?
  • 23. Applied Leadership Project Methodology and Process Establish a baseline Gather information through research and interviews Document and analyze the discoveries Provide recommendations for action and further research
  • 24. Methodology and Process Survey and document existing Web pages Interview staff who manage environmental programs and record with digital voice recorder Transcribe and summarize staff interviews, extract and organize information into categories - Web, Key Messages and Talking Points, Survey, and Outreach Summarize best Web design practices provided by Web designers. Provide an analysis based on their comments Recommendations: Conduct an in-depth survey of audience, optimize key words for better search results, coordinate outreach efforts, pilot a database-driven Web site
  • 25. Theory U suspending redirecting letting go Seeing with fresh eyes Sensing from the field Prototyping the new by linking head, heart, hand Crystallizing vision and intention embodying enacting letting come Presencing connecting to Source Downloading past patterns Who is my Self? What is my Work? Performing by operating from the whole VoF Open Will VoC Open Heart VoJ Open Mind
  • 26. Journey around the U Suspending: Getting out of my own way Seeing: Noticing the difficulties navigating city Web site Redirecting: Intuitively knowing early on what the need was. Sensing: Turning on my radar and paying careful attention to city affairs Letting go: Accepting the unknown Presensing: Accessing my inner wisdom Letting come: Trusting that the emerging future would reveal itself Crystallizing: Tapping into the creative flow Enacting: The emerging web page design Prototyping: Experimenting with designs until I found one that resonated with me Performing: Presenting my project to the world
  • 27. Crystallizing : Clarifying the vision and the intention of the emerging future. It was at this point that I asked the universe for guidance. I had been thinking about what the portal might look like and began by drawing a circle. When I took that one simple action, the ideas for the portal design began to flow onto the paper. I continued to tap into this creative flow that would come only after I turned off the computer. These ideas would appear in my mind and I couldnt seem to write them down fast enough. I wrote them on post-it notes and scraps of paper, and then put them in a file folder for future reference. (see collage of post-it notes)
  • 28. The grand finale Applying my learning, intuition, and connection with source into enacting the future that wants to emerge
  • 29. 油
  • 30. 油
  • 31. Whether or not anything is implemented is not the goal. The focus really has been on the journey . . . Teresa Foster April 28, 2009

Editor's Notes

  • #6: Environmental Sustainability Page for City of Longmont Click on Links and . . .
  • #7: Links - top third
  • #8: Middle
  • #19: Page was developed on the most frequently asked questions. During interviews with Longmont staff, I asked how people felt about this being a portal page. Comments varied - most liked it but one person said it was too busy.
  • #30: This is what came out of all my learning
  • #31: Web page with drop-down menus. Page is only an example, should not be considered complete.