AlterGeo
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The document outlines the profile of a technology company founded in 2008 in Russia, specializing in location-based services and advertising solutions. It highlights the company's key products, including Altergeo, Gvidi, and Local Hero, along with achievements and awards received over the years. The firm has over 20 employees with expertise in programming and software development, aiming to enhance geo-targeting and navigation solutions.
![Local Hero, hyper-local ads distribution system (started in 2014)
Quick steps to deliver ads to a specific local community:
1) specify POSs
location;
2) set radius
(0.3+ mi);
3) upload or
create banner.
People located within the specified radius
see the banner on top websites, both on
desktop and mobile devices.
Cost
ROI
AlterGeo hybrid positioning system + RTB systems
Precise geo-targeting. Millions of top websites. Quick and easy to use.
Website: localhero.ru. Media Kit in English: [link].
How to reach
consumers in a
neighborhood,
not beyond?
Self-service system to launch hyper-local banner ads globally.
Local Hero provides superprecise delivery of online ads to offer an outstandingly cost-
effective solution to promote local businesses.](https://image.slidesharecdn.com/altergeo-121126225801-phpapp01/85/AlterGeo-6-320.jpg)
AlterGeo
- 1. Profile Founded in 2008. Offices: Moscow and Irkutsk, Russia. Employees: 20+, with strong background in programming, systems and mobile. Investors: is #1 location provider in Russia & the CIS AlterGeo, versatile Hybrid Positioning System AlterGeo.ru, location-based social network Gvidi, personalized recommendation of cafes Local Hero, hyper-local advertising for everyone Products Clients Awards and recognition The Europas 13: winner (Best Russian); finalist (Best Travel, Transport or Environmental) Bully Awards 12: winner Red Herring Top 100 Global, Europe 12: finalist Russian Startup Rating, Top 50, AAA index Financial Times: Russias Next Tech Giants Informilo: Russias Top 25 Hottest Tech Companies Esther Dyson and more and more Making location matter
- 2. 10+ years of experience in IT (networks and systems building; software development; team management). Co-founder of hosting provider Paltus. PhD in Mathematics/Physics. Founder of AnyChart (one of the world leaders in data visualization and business graphics), ActivateSoft (software protection solutions), and Sibental (multimedia software for image/video processing). 15+ years in the application software development. Expert in all aspects of the software development cycle including requirements definition, system design and implementation. 10 years in external communications, including management of various PR/marketing activities and complex promotion campaigns. University degree in International Relations. Employers: Russias MFA; ENSO Law Firm; i-Jet Media. Key team members Anton Baranchuk, CEO Alexandre Dorjiev, CTO Pavel Bludov, VP Technology Andrey Khachaturov PR Director
- 3. Server/client software SaaS or on-premises solution Flexible licensing model All mobile/desktop platforms supported Automated coverage update engine Adding new servers on the fly Excellent coverage around the world, including small towns A single, versatile, reliable and high-presision technology to position devices by WiFi, WiMAX, GSM, LTE, IP addresses, and network environment parameters. Hybrid positioning SDK Ads geo-targeting Indoor navigation Key technology products >100 million unique devices/day >400 million requests/day >135 million access point database 20-30 m accuracy in hybrid 0.5-1 km accuracy in IP <5 ms to process 1 request AlterGeo, Hybrid Positioning System (started in 2008)
- 4. AlterGeo.ru, geo-social network (started in 2008) The first & largest cross-platform location-based social network in Russia & the CIS. 1,2+ users FIND a place (directory/catalogue) SHARE with friends (束word of mouth損) WIN (games, medals, etc.) SAVE money (discounts and bonuses) Website: Mobile website: Free mobile apps: Geo-behavioral targeting of ads For users: For business: Loyalty programs Assets: altergeo.ru m.altergeo.ru
- 5. Gvidi, personalized recommendation service (started in 2013) Your personal smart restaurant guide in the city. Sophisticated collaborative filtering and cross-media social graph analysis algorithms Quick and easy table booking system Special coupons for discounts at the best cafes, bars and restaurants Keeping up with friends through comments, likes, crossposting to social networks, etc. Massive directory of food locations with the detailed filtering option (24/7, WiFi, etc.) A mobile service for intelligent search and selection of food locations. It examines users individual preferences across popular social networks to provide highly personalized recommendations on where to go. For users: Landing page: gvidi.me Free mobile apps: Geo-behavioral targeting of ads For business: Loyalty programs Assets: Table booking
- 6. Local Hero, hyper-local ads distribution system (started in 2014) Quick steps to deliver ads to a specific local community: 1) specify POSs location; 2) set radius (0.3+ mi); 3) upload or create banner. People located within the specified radius see the banner on top websites, both on desktop and mobile devices. Cost ROI AlterGeo hybrid positioning system + RTB systems Precise geo-targeting. Millions of top websites. Quick and easy to use. Website: localhero.ru. Media Kit in English: [link]. How to reach consumers in a neighborhood, not beyond? Self-service system to launch hyper-local banner ads globally. Local Hero provides superprecise delivery of online ads to offer an outstandingly cost- effective solution to promote local businesses.